The School of Journalism and Communication (SJC - USSH, VNU Hanoi) is one of the two leading institutions that study and train journalism and communication in Vietnam.

It has been one-fourth century since journalism was introduced into a leading university of social sciences and humanities in Vietnam. After 30 years of creation and development, SJC has gradually validated its reputation of training human resources for the country.

By studying and working at the leading university of social sciences and humanities in Vietnam, SJC's students are provided with basic, fundamental and profound knowledge of important media aspects, helping the potential journalists to gain comprehensive social understanding and solid professional skills. Currently, SJC also has the most modern and unified facilities in Vietnam. Thousands of bachelors, masters and doctors have been produced, who have joined and made notable contributions to the community of journalists and media practitioners nationwide.

Currently, SJC offers two majors: Journalism and Public Relations at bachelor's, master's and doctorate levels. The School is also one the first institutions in Vietnam collaborating with Stirling University (UK) to organize the Master's program in Communication Management, the first institution that offers the Research-based Master's program in Journalism (since 1997) and Applied Master's program in Journalism (since 2017) and in the future will continue to develop Master's programs in Business Communication, Journalism and Communicatoin Management and Business.

History

  • 1990: The Ministry of Education and Training approved the creation of Faculty of Journalism at Hanoi General University.

  • 1991: On October 12th, 1991, the first Journalism course was launched with 160 students.

  • 1997: The Ministry of Education and Training tasked USSH with the postgraduate program in Journalism, which started to admit students in 1997.

  • 2005: VNU, Hanoi tasked the Faculty of Journalism with training Doctors of Journalism, officially admitting students in 2007.

  • 2008: Faculty of Journalism changed its name to Faculty of Journalism and Communication.

  • 2012: VNU, Hanoi was tasked with the bachelor's program in Public Relations at USSH. The Faculty of Journalism and Communication was the only faculty in Vietnam that trained two majors: Journalism and Public relations.

  • 2014: VNU, Hanoi was allowed to launch the Master's program in Communication Management at USSH in collaboration with Stirling University (UK), whose degrees are provided by Stirling University.

  • 2017: VNU, Hanoi tasked USSH with the Applied Master's Program in Journalism.

  • 2018: On July 18th, 2018, the School of Journalism and Communication was officially founded by combining the resources of Faculty of Journalism and Communication with the Center for Media Practice.

Mission: Strive to become a prestigious institution training high-quality human resources in the field of Journalism-Communication, meeting the high demands of an information society during globalization.

Vision: Improve training and research quality to meet the requirements of society and gradual international integration. Strive to become a prestigious institution that provides high-quality human resources in the field of Journalism-Communication, meeting the high demands of an information society during globalization.

Prominent achivements

Since 1990, the School has trained over 10,000 bachelors, over 700 masters and doctors, effectively providing for Vietnam's journalism and media industry. The annual number of SJC's students finding jobs after graduation is over 80%. Over 100 of its alumni have scored journalism awards at different levels. Many of its alumni hold important positions at local and central press agencies. SJC has successfully conducted many research projects and programs at Sectoral, Ministry and State levels, held many international conferences and launched important common projects.

The School of Journalism and Communication will continue to promote its internal and collective strength, help its staff and lecturers make in-depth improvements, upgrade its training and research quality, develop highly-skilled staff, and perfect its textbooks and curriculla with a new vision in order to be successful in the coming time.

Subordinate divisions:

  • Journalism

  • Multi-media Communication

  • PR-Public Relations

  • Journalism-Communication Managment

Subordinate centers

  • Center for Media Practice

  • Center for Student Admission and Marketing

 

The School of Journalism and Communication (SJC) is the only unit in Vietnam that trains both Journalism and Public Relations.

Its curriculla are designed to ensure output standards, and training modules are constructed according to social demands. SJC is the first journalism trainer in Vietnam that applies the credit-based system, allowing students to actively complete their subjects, manage their study processes and graduate at an early time. 

What makes SJC different is during their study, students are equipped with comprehensive professional skills with different types of media (print newspaper, radio, television, e-newspaper, PR, and press advertisement), facilitating job opportunities upon graduation. This model has therefore been adopted by many other domestic institutions. 

Theory is currently increasingly combined with practice so  the School can transfer students and credits within a network of five other big regional institutions training journalism.

Bachelor's programs

  • Bachelor of Journalism

  • Bachelor of Public Relations

  • Advanced Bachelor of Journalism (in the coming time)

Master's programs

  • Research-based Master of Journalism

  • Applied Master of Journalism

  • Master of Journalism-Communication Management

  • Master of Communication Management (in collaboration with Stirling University, UK).

  • In the future, Master of Business Communication, Master of Journalism and Communication Management and Business (in collaboration with University of Economics, VNU Hanoi)

Doctorate programs

  • Doctor of Journalism

Other training modes

  • In-service courses for people graduating from high school.

  • Dual-degree courses for bachelors.

  • Short-term courses providing certificates of journalism and media skills for individuals, agencies, social organizations and unions.

  • Transitional courses for students according to their requirements.

A system of equipment for training practical skills

  • SJC has a modern and synchronized equipment system that follows today's journalism trends.

  • SJC has relations with nationwide press and news agencies, allowing students to directly participate in a dynamic communication environment.

 

Main research orientations

  • Basic research of theoretical and practical issues in the field of journalism-communication in Vietnam and the world.

  • Strategic research that provides academic evidence and basis for the Vietnamese Party and State to develop and plan their policies and lines.

  • Specialized orientations: Mass media culture, journalism-communication economics, journalism with the sea and islands, advertisement and public relations, social media, new media, etc.

  • Focused and contracted studies.

Research projects

  • Approved 12 research projects at VNU level (with good and excellent quality); 20 research projects at University level (with good and excellent quality); 01 research project at State level.

  • Conducting 01 research project at State level, 06 projects at VNU level, 01 project funded by Asia Foundation and other projects at University level along with other collaborative projects with domestic agencies and bodies.

  • Over 200 academic articles of SJC's lecturers have been published in scientific, theoretical and specialized journals and at domestic and foreign conferences.

Academic conferences

  • "Communication culture in the age of integration".

  • "Social responsibilities and journalism ethics in the digital age".

  • "Vietnamese and German economic journalism models"

  • "Social media, traditional media and public opinion".

  • "Communication management and information providers in the digital age".

  • "The role and impact of mass media culture with the Vietnamese public and society in the context of market economy and international integration"

  • "Reporting skills for dedicated newspapers".

  • "Participatory discussion - when the audience is part of the TV programs".

  • "Legal issues in PR affairs".

Textbooks and monographs

SJC's lecturers have compiled over 23 textbooks and 30 lectures, over 30 monographs, translated over 15 non-Vietnamese journalism materials. Its published books systematically and thoroughly illustrate the core theoretical and practical issues of Vietnamese media today, such as Báo chí - Những vấn đề lý luận và thực tiễn (Journalism-Theoretial and practical issues) (9 volumes), Thời gian và Nhân chứng (Time and witnesses) (3 volumes), and Cơ sở lý luận báo chí truyền thông (Fundamentals of journalism and communication theories) (4 editions).

USSH's School of Journalism and Communication is one of the institutions that have extended international relations with Vietnam's training institutions, foreign press agencies and organizations such as Reuters (UK), AFP (France), with leading non-Vietnamese journalism training institutions such as South California University (US), City London University, Stirling University, and Bournemouth University (UK), and foreign organizations and agencies such the British Council, the Embassies of the UK, the US and Singapore in Vietnam, and Konrad Adenauer Stiftung (Germany).

A lot of its staff have participated in short-term and long-term courses in the UK, Australia, South Korea, India, Sweden, the US, Japan, Thailand and China. Many collaborative projects have been conducted with foreign partners such as Project "Supporting the development of journalism training schools in Vietnam" (sponsored by Sasakawa Peace Foundation), Project "Vietnamese history studies" (sponsored by Toyota Foundation), Project "MediaPro - Developing curriculla for training journalism according to international standards" (sponsored by the British Council), and Project "Improve the capability of young journalists" (sponsored by the US Embassy in Vietnam).

SJC is gaining access to a regional network of 5 big universities that train journalism and in the future, these universities will exchange students and recognize the credits of each other's bachelor's programs. This is one of the steps taken by SJC to elevate its quality to regional and international levels.