MASTER'S THESIS INFORMATION
1. Student's full name:Hoang Thi Kim Khanh
2. Gender: Female
3. Date of birth: April 15, 1988
4. Place of birth: Thai Nguyen
5. Decision on recognition of students No. 2797/2012QD-XHNV-SDH dated December 28, 2012 of the President of the University of Social Sciences and Humanities, Vietnam National University, Hanoi.
6. Changes in the training process:
7. Thesis topic name:Using social networks in developing electronic newspaper brands (research on VnExpress, VTC News and VietnamPlus from January 2013 to January 2014)
8. Major: Journalism Code: 60.32.01.01
9. Scientific instructor:Associate Professor, Dr. Dinh Thi Thuy Hang
10. Summary of thesis results:
The thesis has clarified the theoretical issues of using social networks in developing the brand of electronic newspapers; surveyed the practical methods of 3 newspapers: VnExpress, VTC News and VietnamPlus. At the same time, the thesis also conducted a public survey to evaluate the effectiveness of VnExpress, VTC News and VietnamPlus using social networks to develop the newspaper brand. The greatest contribution of the thesis is to clarify the relationship between the use of social networks and the brand of an electronic newspaper, both from a theoretical perspective and demonstrated by actual survey data.
11. Practical applicability: With the data collected from the actual survey and the proposed solutions, the research results of the thesis can help the newspapers VnExpress, VTC News and VietnamPlus to refer to and serve as a basis for building their own social media development strategies.
12. Further research directions:
- Research on public social media usage behavior
- Research on the role of social media in journalism
- Research on the issue of building and developing press brands
13. Published works related to the thesis
1.Experience of some countries in science and technology communication and lessons for Vietnam, Science and Technology Magazine, No. 20, 2014
2.Some issues on using social networks in journalism, Journalist Magazine, December 2014 issue
INFORMATION ON MASTER'S THESIS
1. Full name: Hoang Thi Kim Khanh 2. Sex: Female
3. Date of birth: April 15, 1988 4. Place of birth: Thai Nguyen
5. Admission decision number: No. 2442/2012/QD-XHNV-SĐH dated: December 28, 2012 by Rector of University of Social Sciences and Humanities, Hanoi National University
6. Changes in academic process:
7. Official thesis title:Using social networking sites in developing the online journalism's brand(Survey the VnExpress, VTC News and VietnamPlus from January 2013 to January 2014)
8. Major: Journalism 9. Code: 60.32.01.01
10. Supervisors: Dinh Thi Thuy Hang (Assoc.Prof.Dr)
11. Summary of the findings of the thesis:
The thesis's purposes are clarifying the theory of using social media in developing the online journalism's brand and investigating the methods that VnExpress, VTC News and VietnamPlus have used. Besides, the readers of these journals have been asked by a survey so that the effects of using social media in developing these Journals' brand could be evaluated. The biggest contribution of the thesis is showing the connections between the usage of social media and the online journalism's brand, both theory and fact.
12. Practical applicability, if any:
Together with the data and suggestions, this thesis might be a useful reference for VnExpress, VTC News and VietnamPlus to design the strategy to develop their brands on social networking sites.
13. Further research directions, if any:
- Researching the behaviors on the social networking sites
- Researching the effects of social media on journalism
- Researching how to build and develop the journalism's brand.
14. Thesis-related publications:
1.The experience in S&T communication of some countries and lessons for Vietnam, Journal of Science and Technology Magazine, No.20 2014
2.Some issues of using social networks in Journalism, Journalism Magazine, December - 2014
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