INFORMATION ABOUT THE MASTER'S THESIS
1. Student's full name:Hoang Thi Kim Khanh
2. Gender: Female
3. Date of birth: April 15, 1988
4. Place of birth: Thai Nguyen
5. Decision on student admission No. 2797/2012QD–XHNV–SDH dated December 28, 2012, by the Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi.
6. Changes in the training process:
7. Thesis title:Using social media in brand development for online newspapers (research on VnExpress, VTC News, and VietnamPlus from January 2013 to January 2014)
8. Major: Journalism Code: 60.32.01.01
9. Scientific supervisor:Assoc. Prof. Dr. Dinh Thi Thuy Hang
10. Summary of the thesis results:
This thesis clarifies the theoretical issues of using social media in developing the brand of online newspapers; it surveys the practical methods used by three newspapers: VnExpress, VTC News, and VietnamPlus. Simultaneously, the thesis conducts a public survey to assess the effectiveness of VnExpress, VTC News, and VietnamPlus's use of social media to develop their newspaper brands. The greatest contribution of the thesis is its clarification of the relationship between the use of social media and the brand of an online newspaper, both from a theoretical perspective and supported by practical survey data.
11. Practical applicability: With the data obtained from the survey and the proposed solutions, the research results of this thesis can serve as a reference for newspapers such as VnExpress, VTC News, and VietnamPlus, as a basis for developing their own social media strategies.
12. Future research directions:
- Research on the public's social media usage behavior.
- Research on the role of social media in journalism.
- Research on the issue of building and developing a journalistic brand.
13. Published works related to the thesis
1.Experiences of some countries in science and technology communication and lessons for Vietnam., Science and Technology Magazine, No. 20, 2014
2.Some issues regarding the use of social media in journalistic work., Journalist Magazine, December 2014 issue
INFORMATION ON MASTER'S THESIS
1. Full name: Hoang Thi Kim Khanh 2. Sex: Female
3. Date of birth: April 15, 1988 4. Place of birth: Thai Nguyen
5. Admission decision number: No. 2442/2012/QD-XHNV-SĐH dated: December 28, 2012 by Rector of University of Social Sciences and Humanities, Hanoi National University
6. Changes in academic process:
7. Official thesis title:Using social networking sites in developing the online journalism's brand(Survey the VnExpress, VTC News and VietnamPlus from January 2013 to January 2014)
8. Major: Journalism 9. Code: 60.32.01.01
10. Supervisors: Dinh Thi Thuy Hang (Assoc.Prof.Dr)
11. Summary of the findings of the thesis:
The thesis's purposes are clarifying the theory of using social media in developing the online journalism's brand and investigating the methods that VnExpress, VTC News and VietnamPlus have used. Besides, the readers of these journals have been asked by a survey so that the effects of using social media in developing these Journals' brand could be evaluated. The biggest contribution of the thesis is showing the connections between the usage of social media and the online journalism's brand, both theory and fact.
12. Practical applicability, if any:
Together with the data and suggestions, this thesis might be a useful reference for VnExpress, VTC News and VietnamPlus to design the strategy to develop their brands on social networking sites.
13. Further research directions, if any:
- Researching the behaviors on the social networking sites
- Researching the effects of social media on journalism
- Researching how to build and develop the journalism's brand.
14. Thesis-related publications:
1.The experience in S&T communication of some countries and lessons for Vietnam, Journal of Science and Technology Magazine, No.20 2014
2.Some issues of using social networks in Journalism, Journalism Magazine, December - 2014
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