University of Social Sciences and Humanities, VNU Hanoi

https://ussh.vnu.edu.vn


Workshop on methodologies of mass media and cultural studies

The workshop titled: “Theoretical and practical foundations, research approaches and methodologies of mass media and cultural studies” was held by Faculty of Journalism and Communication (USSH, VNU) on June 26th, 2014.

Participants in the workshop included Hà Minh Huệ - Permanent Vice President of Vietnamese Association of Journalists and scientists and researches on culture and journalism from universities, research institutes and press agencies.

The workshop focused on the following contents:

  • Decode the definitions, theoretical and practical foundations of mass media and culture.
  • Research approaches and methodologies of mass media and cultural studies.
  • Study the generation and development of cultural industries in modern media.
  • Improve understanding of the role, position and content and existing issues of mass media and culture in Vietnam today.
  • Policies to build up a modern media culture in accordance with the development of an advanced and traditionally – embedded Vietnamese culture.

The workshop was part of a state – level research project No.KX.03.11.15 titled “Vietnamese mass media culture in the context of market economy and globalization” chaired by Faculty of Journalism and Communication.

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