Seminar "Climate change: Opportunities and communication/PR strategies for agencies and businesses"

Climate change is one of the major political, economic and social issues facing humanity in the 21st century. Experts predict that the effects of climate change will be severe, with global temperatures expected to rise by between 2 and 5 degrees Celsius by 2100 (Stern, 2009). Global warming in the coming decades will increase floods, droughts and other extreme weather patterns. This will also mean that freshwater reserves and agricultural production will be severely affected, especially as the world's population is expected to increase to 11 billion by 2050. Although climate change will affect all countries, current evidence suggests that developing countries will be most severely affected.

Former British Prime Minister Gordon Brown said in his speech to the United Nations in July 2007: “Creating a sustainable planet for all of us means increasing investment support for developing countries to help them adapt to the consequences of climate change. We know that while industrialized countries enjoy most of the global economic prosperity, the worst impacts of climate change are borne by the poorest countries, even though they are least responsible for it. That makes climate change not just an economic issue but also a matter of justice.”

The above speech led to many opinions that communication and education activities need to be strengthened to persuade citizens in all countries to change and move towards a more environmentally friendly lifestyle. The role of communication on climate change is increasingly being raised, and corporate social responsibility (CSR) activities are also following the trend of the topic of climate change. So, what opportunities does climate change bring to PR/communication experts, how should PR strategies and messages be developed for agencies and businesses in the coming time to catch up with the communication trend on a very hot global issue, what communication lessons can Vietnam learn from international experience... These are the topics that will be presented and discussed in this seminar, with the presence of Prof. Matthew Hibbert - a leading expert on Communication Management and Climate Change, from Stirling University, UK.

Because the number of seats in the hall is limited, those who want to attend please register before November 16, 2015 at the following link:

http://goo.gl/forms/TkTAj5evM5