1. Full name of the researcher: Le Vu Diep
2. Sex: Female
3. Date of birth: 07/04/1981
4. Place of birth: Hanoi
5. Decision on recognition of PhD student No.: 3253/2016/QD-XHNV;Day: September 30, 2016 by the President of the University of Social Sciences and Humanities, VNU
6. Changes in the training process:
- The name of this topic has been adjusted twice in Decision No. 3980/QD-XHNV dated November 30, 2016 and Decision No. 2702/QD-XHNV dated September 26, 2018 of the President of the University of Social Sciences and Humanities. The unchanged name is “Social TV and development trends in Vietnam”.
7. Official thesis title: Social TV and its application in Vietnam
8. Major:Journalism;9. Code: 6.32.01.01
10. Scientific guidance officer: Associate Professor, Dr. Vu Duy Thong
11. Summary of new results of the thesis:
- Establish an overview of the research situation related to the topic domestically and internationally, as a basis for further research issues.
- The thesis systematizes the theoretical basis of the social TV ecosystem model, thereby establishing a theoretical framework for the research topic and clarifying theoretical issues of the social TV ecosystem in the trend of multimedia convergence in the Internet age.
- Establish a new television model on the Internet platform - a social TV ecosystem model with specific features and functions, suitable for the trend of multimedia convergence in the Internet age.
- Synthetic,Analyze and evaluate the current situation of social TV in the world and Vietnam through some specific case studies.
- State the issues that need to be solved, propose feasible solutions to improve the application of social TV model in Vietnam, towards sustainable development of Vietnam's television industry in the Internet age.
12. Practical application:
The thesis chooses the research object as the social TV ecosystem - a non-traditional television ecosystem on the Internet platform (including component ecosystems such as content ecosystem, channel ecosystem, multi-dimensional interactive space). The research results have verified the research hypotheses and made comments on the applicability of the social TV ecosystem in Vietnam. Specifically:
-The development of television programs according to the social TV ecosystem model in Vietnam has been implemented in recent years, based on the criteria for evaluating the applicability of this ecosystem model, which has shown its suitability and initial effectiveness. The method of producing content and the process of distributing this content on the Internet following the trend of multimedia convergence will operate according to the social TV ecosystem model. Specifically, the method of producing content along with cross-content, 360-degree programs will create a content ecosystem, exploiting different aspects of the program broadcast on the TV channel. The process of distributing content on complementary channels creates a channel ecosystem, increasing the program's ability to reach the audience.
-Through the case studies that have been surveyed and analyzed, it can be seen that the application of the social TV model in the production of cross-content, 360-degree programs with flexible scripts has met the "dynamic" nature of the Internet environment. Cross-content, 360-degree programs closely follow the original program, forming a content ecosystem surrounding the original program, in order to attract users.
-Managing television programs according to the social TV ecosystem model is to direct the distribution of cross-content, 360-degree programs on multiple platforms with many supporting channels, to optimize the opportunity to reach the program's target audience. In addition to creating more opportunities to reach the target audience, distributing content on multiple platforms is necessary and inevitable in the trend of multimedia convergence, demonstrating the flexible customization of the content of television programs, adapting to many terminal devices that are developing more and more strongly and diversely.
- Reality proves that, in recent times, Vietnamese television has experimented with implementing the social TV ecosystem for a number of program genres in many different ways and has initially achieved certain results.
Thus, the thesis has systematized the theory of the social television ecosystem model; surveyed and evaluated the current status of social television implementation in the world, as well as surveyed and evaluated the initial steps of this model in the Vietnamese television industry. From the analysis and synthesis, the author concluded that the application of developing the social television ecosystem in Vietnam is feasible, and proposed specific solutions.
13. Further research directions:
There are still many research gaps in the field of television, specifically:
- In-depth research on the content, characteristics, properties, and genres of programs produced for the television content ecosystem distributed on the Internet platform, clearly indicating the similarities and differences in the content of these television programs compared to traditional television programs;
- In-depth research on how to set up a complementary channel system - a multichannel system of social TV;
- In-depth research on the production, operation and management process of television content on the Internet environment;
- In-depth research on modern audiences, including audiences of Internet-age television with typical distinct characteristics;
- In-depth research on measurement tools, evaluating communication effectiveness, thereby positioning strategies to reach the new generation of television audiences on the Internet platform, methods to maintain the user community that is increasingly personalized, mobile and fragmented on the Internet platform.
14. Published works related to the thesis:
INFORMATION ON DOCTORAL THESIS
1. Full name: Le Vu Diep
2. Sex: Female
3. Date of birth:April 7, 1981
4. Place of birth: Hanoi
5. Admission decision number: 3253/2016/QĐ-XHNV/QĐ-XHNV; Dated: 30/9/2016 by Rector of USSH, VNU
6. Changes in academic process:
- The name of the doctoral thesis has been adjusted twice in Decision No. 3980 / QD-XHNV dated November 30, 2016 and Decision No. 2702 / QD-XHNV dated September 26, 2018 of the Rector of the University of Social Sciences. and Humanities. The name has not been changed is "Social TV and the development trend in Vietnam".
7. Official thesis title:Social TV and applicability in Vietnam
8. Major:Journalism ;9. Code: 6.32.01.01
10. Supervisor: Assoc. Prof. Dr. Vu Duy Thong
11. Summary of the new findings of the thesis:
- Establish an overview of the research situation related to the topic domestically and abroad, as a basis for the next research issues.
- Building a theoretical framework for the research topic and clarifying theoretical issues on social television ecosystems (social TV) in the trend of multimedia convergence in the Internet age.
- Establishing a new television model based on the Internet - a social TV ecosystem model with specific characteristics and functions suitable to the trend of multimedia convergence in the Internet era.
- Summarize, analyze and assess the real situation of social television in the world and Vietnam through a number of specific case studies.
- Raising the issues that need to be solved, feasible solutions to improve the application of social TV in Vietnam, towards the sustainable development of Vietnam's television industry. in the Internet age.
12. Practical applicability, if any:
The research results have verified the research hypotheses and judgments about the applicability of the social TV ecosystem in Vietnam. specific:
- The development of television programs based on the model of social TV ecosystem in Vietnam has been implemented in recent years, based on the criteria to evaluate the applicability of the ecosystem model which has shown initial positive effect. The method of content production and distribution process on the Internet following the trend of multimedia convergence will operate under the model of social TV ecosystem. specific, the method of content production associated with cross-content, 360-degree programs will create a content ecosystem, exploring different aspects of broadcasts on TV channels. The process of distributing content on auxiliary channels creates a channel ecosystem, increasing the program's accessibility to the audience.
- Through the case studies that have been chosen and analyzed, it can be seen that the application of social TV model in producing cross-content, 360-degree programs with flexible scenarios has met the "dynamism" of the Internet environment. The cross-content, 360-degree program follows the original program, forming a content ecosystem surrounding the original program, in order to attract users.
- The management of television programs according to the model of social TV ecosystem is the navigation and distribution of cross-content, 360-degree programs on multiple platforms with many additional channels, in order to maximize give priority to the program's target public access. In addition to creating additional opportunities to reach the target audience, cross-platform content delivery is essential and inevitable of the trend of multimedia convergence, demonstrating the flexible customization of the content of the content. TV programs, adapted to many terminals are growing on a strong and diverse.
- The fact proves that, in recent years, Vietnamese television has experienced the implementation of the social TV ecosystem for a number of programming types in many different ways and initially which obtained a certain number of results.
Thus, the thesis has systematized the theory of social TV ecosystem model (social TV); surveying and evaluating the current status of social television broadcasting in the world, as well as surveying and evaluating the first step of this model in the Vietnamese television industry. From the analysis and synthesis, the author stated that the application of developing a social TV ecosystem in Vietnam is feasible, and proposed specific solutions.
13. Further research direction, if any:
- In-depth research on the content, characteristics, nature and genre of production programs for the content ecosystem of television distributed on the Internet platform, indicating the similarities and differences within content of these TV shows compared to traditional TV shows;
- In-depth research on how to set up complementary channel system - multichannel system of social television (social TV);
- In-depth research on the production process, operation and management of television content on the Internet environment;
- In-depth research on the modern public, including the public of Internet age television with typical distinctive characteristics;
- In-depth research on measurement tools, evaluation of communication efficiency, thereby positioning a strategy to reach the new generation of public television on the Internet, how to maintain an increasingly materialized, mobile and fragmented user community on the Internet platform.
14. Thesis-related publications:
- Le Vu Diep (2016), "Current Internet Television - Some Issues", ForeignInformation Magazine(4), Central Propaganda and Education Department - ISSN: 1859-543, pp. 38- 41.
- Bui Chi Trung, Le Vu Diep (2017), "Social TV - a door of new media",Media Press - Practical perspectives, Vol 3, National University Press - ISBN : 978-604-62-8476-5, pp.221- 228.
- Le Vu Diep (2017), "Multidimensional interaction - a suggestion to measure the TV viewership index",Journal of Education and Society. 80 (141), November 2017, Association of Schools Vietnam Universities and Colleges - ISSN: 1859-3917, pp.100- 104.
- Le Vu Diep (2018), "Television in a digital age - from newspaper sellers to psychiatrists",Journalist Journalist(416), October 2018, Vietnam Journalists Association, ISSN: 0886-7691, pp.50-52.
- Le Vu Diep (2018), "Guide" in the age of matrix of media",Journalist Journal(418), December 2018, Vietnam Journalists Association, ISSN: 0886- 7691, pp. 45-47.
- Le Vu Diep (2018), "How we are interacting with the world", International Conference "Social networks and television",38th National Television Festival, Da Lat- Lam Dong-https://www.facebook.com/watch/live/?v=1177957352359510
- Le Vu Diep (2018), workshop document "Television industry- A change of the picture", 38thNational Television Festival, Da Lat - Lam Dong.
- Le Vu Diep (2019), "Social TV: Social TV ecosystem model",Journalist Journal(428), October 2019, Vietnam Journalists Association, ISSN: 0886-7691, pp. 49- 51.
- Le Vu Diep (2019), "New television in Vietnam from the perspective of the Convergence Culture Theory",Journal ofScience andTechnologyon Information and Communications, Ministry of Information and Communications(4), December 2019; ISSN: 2525-2224, pp. 3-8.
Author:Vu Nga
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