Logo of University of Social Sciences and Humanities

1. Meaning of the USSH Logo of the University of Social Sciences and Humanities, Vietnam National University, Hanoi
The overall symbol is created from the image of Khue Van Cac in Van Mieu – Quoc Tu Giam, a construction bearing the mark of a thousand years of Thang Long – Hanoi culture. This is not only a symbolic image of the capital but also the highest symbol of the spirit of respecting teachers, education and the tradition of studiousness of the Vietnamese people. This image is surrounded by a circle – symbolizing the globe, the globalization in education and research, and at the same time expressing the school's desire to constantly reach out, connect and integrate internationally.
Circlein the logo is not simply a visual element but also contains many layers of meaning. It is a symbol of completeness, of comprehensiveness, of harmony and of the ever-moving cycle. The center of the circle is also the central position of the words "USSH", in which the two letters "S" stand out as the axis of symmetry. They represent the balance between tradition and innovation, between stillness and movement, between a solid moral foundation and a creative academic spirit. The two letters "S" also evoke the stylized image of the shining sun - a detail taken from the body of Khue Van Cac, symbolizing intelligence, the light of knowledge and the energy spreading from USSH to the community.
Below the circle is an image of two hands clasped together – a traditional Vietnamese gesture. This is a symbol of respect, of the spirit of "Learning manners first, then learning knowledge" – a core value throughout all educational activities of the school. This image emphasizes the message that no matter where USSH students go, what they succeed in, the core is always morality, courtesy and humility. At the same time, two hands clasped together is also the image of an open door – showing a warm welcome, ready to accompany, support and guide every generation of students on the journey of knowledge and humanity.
The traditional two-roofed symbol of the Temple of Literatureis a unique highlight in the logo, not only creating a "soul" imbued with the Imperial City but also a metaphor for open arms, full of tolerance and support. This is a symbol of the dedicated guidance of the team of teachers - those who inspire, nurture aspirations and shape the personalities of generations of students. The two tiled roofs also reflect the spirit of preserving and promoting national cultural values ​​in the process of integration and development.
On the two roofs arebook and pen image, symbolizes the knowledge, scholarship and baggage that each student carries throughout their learning and growing up journey. The book opens the door to understanding, and the pen is a symbol of creative thinking and critical thinking - the core competencies of social and humanities learners in the new era. At the same time, the interweaving of the two large and small arms also symbolizes the succession of generations - where knowledge is not only acquired but also shared, spread and constantly innovated. Each generation of USSH is a link in the continuous academic flow, together cultivating a strong humanities intellectual community.
Meaning of the symbol above the USSH logo
Above the logo of the University of Social Sciences and Humanities (USSH) is a stylized image of a globe combined with a map of Vietnam, carrying many layers of profound meaning:
The globe symbolizes global vision, the aspiration for international integration and the spirit of borderless science – true to the mission of training high-quality human resources in the field of social sciences and humanities, contributing to human knowledge.
The cleverly integrated map of Vietnam represents national identity, affirming the school's position and responsibility in preserving and promoting Vietnamese cultural values ​​in the midst of globalization.
The harmonious combination of these two elements evokes the message: from Vietnam, USSH reaches out to the world with knowledge, and at the same time brings the world closer to Vietnam with humanistic and cultural values.
The meaning of red color in USSH logo design
The overall logo of the University of Social Sciences and Humanities - USSH was designedwith only one main color: dark redThis seemingly simple color choice carries within it profound cultural, historical and humanistic depth.
Dark red – the color of depth of knowledge and history
Not as bright as bright red, dark red is a color of calmness and maturity, evoking the depth of time, of enduring knowledge and values ​​that have been proven over the years. This is the color that represents the 80-year tradition of the Faculty of Letters – a proud past, cherished and inherited by today's generation.
Dark red – the color of heart, passion and humanity
Red symbolizes love, life and positive energy. When it darkens into a deep red, this color evokes tenderness, sophistication and empathy – true to the humanistic spirit that USSH pursues: taking people as the center, learning to understand people, and serving life.
Red – the color of Eastern culture and identity
This is also a familiar color in traditional Asian fine arts, often appearing in architecture, costumes, ceremonial items... When applied in modern design, dark red becomes a bridge between the classic and the contemporary, between national identity and the spirit of global integration - true to the mission of USSH in the new era.
Use one color – create a strong visual accent
Using only one shade of red creates a bold visual effect, making the logo concise, formal, memorable and unique. In the context of many multi-colored designs, this simplicity highlights the iconic and distinctive nature of USSH.
In short, the red color in the USSH logo is not only an aesthetic choice, but also a visual statement rich in humanity:
A school with deep tradition
A deep and lasting academic spirit
A heart on fire for people and knowledge.
USSH - shines with the depth of its deep red color - the color of knowledge, identity and humane heart.
2. Logo is shown in negative form:
3. Logo drawing standards:
4. CMYK color rules for logo:
5. Logo layout in the overall school name – sample 1:
6. Logo layout in the overall school name – sample 2:
7. Logo layout in the overall school name – sample 3:
8. Logo layout in the overall school name – sample 4:
9. Regulations on logo usage for affiliated units
For units under the University of Social Sciences and Humanities, VNU: The unit name is placed together with the school name logo cluster according to the size specified below, the unit name is centered on the school name.
10. Regulations on fonts used in logo clusters:
- USSH font: Font name is Superstar M54
- University of Social Sciences and Humanities: Font name is UTM Helvetlns
- English font: Font name is UTM Helve