Logo of the University of Social Sciences and Humanities

1. The symbolic meaning of the USSH logo of the University of Social Sciences and Humanities, Vietnam National University, Hanoi.
The overall design is inspired by the image of Khue Van Cac in the Temple of Literature – National University, a landmark bearing the mark of Thang Long – Hanoi's thousand-year-old cultural heritage. This is not only a symbolic image of the capital but also the highest representation of the spirit of respecting teachers and valuing education, the academic tradition, and the studiousness of the Vietnamese people. This image is enclosed within a circle – symbolizing the globe, representing globalization in education and research, and simultaneously expressing the school's aspiration to continuously expand, connect, and integrate internationally.
CircleThe logo is not merely a visual element but also contains multiple layers of meaning. It symbolizes wholeness, completeness, harmony, and a continuous cycle of movement. The central circle is also the center of the "USSH" lettering, with the two "S"s standing out as axes of symmetry. They represent the balance between tradition and innovation, between stillness and movement, between a solid ethical foundation and an ever-innovative academic spirit. The two "S"s also evoke the stylized image of a shining sun – a detail taken from the body of the Khue Van Cac pavilion, symbolizing wisdom, the light of knowledge, and the energy radiating from USSH to the community.
At the bottom of the circle is an image of two hands clasped together – a traditional Vietnamese gesture of respect. This symbolizes reverence and the spirit of "First learn manners, then learn knowledge" – a core value that permeates all of the school's educational activities. This image emphasizes the message that wherever USSH students go, whatever field they succeed in, the core values ​​always remain ethics, manners, and humility. At the same time, the two intertwined hands also represent an open door – signifying a warm welcome, a readiness to accompany, support, and guide all generations of students on their journey of knowledge and humanities.
The traditional two-roofed tile symbol of the Temple of Literature.The unique design element in the logo not only creates a distinctly imperial "soul" but also serves as a metaphor for outstretched arms, full of compassion and support. This symbolizes the dedicated guidance of the teaching staff – those who inspire, nurture aspirations, and shape the character of generations of students. The two tiled roofs also reflect the spirit of preserving and promoting national cultural values ​​in the process of integration and development.
On the two-roofed foundation isimage of a book and a penThe book symbolizes knowledge, scholarship, and the tools each student carries throughout their academic journey and growth. The book opens the door to understanding, while the pen represents creative thinking and critical thinking – core competencies of social science and humanities students in the new era. Simultaneously, the intertwining of the two arms, one large and one small, symbolizes generational continuity – where knowledge is not only acquired but also shared, disseminated, and continuously renewed. Each generation at USSH is a link in the continuous academic flow, together building a strong intellectual community of the humanities.
The symbolic meaning at the top of the USSH logo.
At the top of the University of Social Sciences and Humanities (USSH) logo is a stylized image of a globe combined with a map of Vietnam, carrying many layers of profound meaning:
The globe symbolizes a global vision, the aspiration for international integration, and the spirit of science without borders – true to the mission of training high-quality human resources in the social sciences and humanities, contributing to human knowledge.
The cleverly integrated map of Vietnam reflects national identity, affirming the school's position and responsibility in preserving and promoting Vietnamese cultural values ​​amidst the flow of globalization.
The harmonious combination of these two elements conveys the message that, from Vietnam, USSH reaches out to the world with knowledge, and at the same time brings the world closer to Vietnam through its humanistic and cultural values.
The meaning of the color burgundy in the USSH logo design.
The overall design of the commemorative logo of the University of Social Sciences and Humanities – USSH is as follows:with only one dominant color: burgundy (deep red)This seemingly simple choice of color actually carries profound cultural, historical, and humanistic significance.
Burgundy – the color of intellectual depth and history.
Unlike the vibrant red, burgundy is a color of tranquility and maturity, evoking the depth of time, enduring knowledge, and values ​​proven over the years. It is a representative color of the 80-year tradition of the Faculty of Literature – a proud past cherished and inherited by today's generation.
Burgundy – the color of the heart, passion, and humanity.
Red traditionally symbolizes love, life, and positive energy. When it deepens to a deep crimson, this color evokes a sense of warmth, sophistication, and empathy – perfectly reflecting the humanistic spirit that USSH pursues: putting people at the center, learning to understand people, and serving life.
Burgundy – the color of Eastern culture and identity.
This color is also familiar in traditional East Asian art, often appearing in architecture, clothing, ceremonial items, etc. When applied in modern design, burgundy becomes a bridge between classic and contemporary, between national identity and the spirit of global integration – true to USSH's mission in this new era.
Use one color – create a strong visual focal point.
Using only a single shade of deep red creates a striking visual effect, making the logo concise, elegant, memorable, and distinctly unique. In a landscape of many multi-colored designs, this minimalism highlights the symbolic nature and distinctiveness of USSH.
In short, the burgundy red color in the USSH logo is not just an aesthetic choice, but also a visually impactful statement with a strong humanistic message:
A school with a deep tradition.
A deep and enduring academic spirit.
A heart burning with passion for humanity and knowledge.
USSH shines with the depth of its deep crimson hue – the color of knowledge, identity, and a humane heart.
2. The logo is displayed in negative form:
3. Logo design standards:
4. CMYK color coding for logos:
5. Logo placement within the overall school name – Example 1:
6. Logo placement within the overall school name – Example 2:
7. Logo placement within the overall school name – Example 3:
8. Logo placement within the overall school name – Example 4:
9. Regulations on the use of the logo by affiliated units.
For units affiliated with the University of Social Sciences and Humanities, VNU Hanoi: The unit name should be placed alongside the university logo in the specified size below, with the unit name centered on the university name.
10. Regulations regarding the font used in the logo:
- USSH lettering: The font name is Superstar M54
- The text "University of Social Sciences and Humanities": The font name is UTM Helvetlns
- English text: The font name is UTM Helve

Download the logo design file for the University of Social Sciences and Humanities.here