University of Social Sciences and Humanities - VNU Hanoi

I. General Information

• Year of birth: 1977.
• E-mail:trinhleanh@yahoo.com.
• Affiliation: Faculty of Tourism Studies
• Academic degree: Master's. Year received: 2006.
• Training process:

2003-2006: Master of Tourism at the University of Social Sciences and Humanities, Vietnam National University, Hanoi.
2011-2017: PhD candidate specializing in Cultural Management at the Vietnam National Institute of Culture and Arts.

• Foreign language proficiency: TOEIC 670 (August 2017).
• Main research areas: Cultural management, festivals and events, tourism studies, soft skills, PR - public relations.

II. Scientific works

Chapter

1. "Developing specific policy mechanisms for tourism in the Northwest region" (co-authored),National University of Hanoi Publishing House, ISBN: 978-604-62-6896-3, Hanoi, 2016, pp. 14-28.
2. "Tourism industry"(Career guidance bookshelf)(co-authored),Kim Dong Publishing House, Hanoi, 2005, pp. 25-37.

Article

1. "Reaching out to children in need and student volunteer activities", Youth Magazine, ISSN 08866 - 8507, No. 12, 2001.
2. "Approaching the sport and adventure tourism model" (co-authored), Vietnam Tourism Magazine, ISSN 0866-7373, No. 5/2003, 2003.
3. "A humane socio-economic environment for sustainable tourism development in Vietnam", Vietnam Tourism Magazine, ISSN 0866-7373, No. 3+4/2005, 2005.
4. "Sa Pa - an attractive destination for trekking tours"Vietnam Tourism Magazine, ISSN 0866-7373, No. 8/2005, 2005.
5. "Traditional tourist destinations in Vietnam need to be revitalized.", Travel Magazine, ISSN 0866-7373, No. 7/2006, 2006.
6. "Event management and organization - a new direction in tourism training"”(co-authored)Vietnam Tourism Magazine, ISSN 0866-7373, issue 11, 2010.
7. "Teambuilding Tourism in Vietnam from a Product-Type Perspective" (co-authored),Vietnam Tourism Magazine, ISSN 0866-7373, issue 9, 2011.
8. “Identifying the Brand Values ​​of Vietnamese Tourism” (co-authored), Vietnam Tourism Magazine, ISSN 0866-7373, issue 3, 2014.
9. "Event Consulting and Event Tourism" (co-authored), Vietnam Tourism Magazine, ISSN 0866-7373, No. 7/2014, 2014.
10. “The Dead Sea – Beauty and Wellness Tourism” (co-authored),Vietnam Tourism Magazine, ISSN 0866-7373, issue 8, 2014.
11. "Creative Tourism in Vietnam" (co-authored), Vietnam Tourism Magazine, ISSN 0866-7373, No. 10/2014, 2014.
12. "A journey through time"...(co-authored),Vietnam Tourism Magazine, ISSN 0866-7373, No. 3/2015, 2015.
13. "Criteria for evaluating tourist destinations" (co-authored),Vietnam Tourism Magazine, ISSN 0866-7373, issue 3, 2015.
14. “DMZ Tour - a unique product” (co-authored),Vietnam Tourism Magazine, ISSN 0866-7373, issue 4, 2015.
15. "There is a profession called 'Travel Journalist' (co-authored)",Vietnam Tourism Magazine, ISSN 0866-7373, issue 6, 2015.
16. “Making the ‘Vietnam Show’ a unique tourism product” (co-authored), Vietnam Tourism Magazine,ISSN 0866-7373, No. 7/2015, pp. 80-81, 2015.
17. "Ca Mau aims for sustainable tourism development" (co-authored)Vietnam Tourism Magazine, ISSN 0866-7373, No. 9/2015, pp. 12-13, 2015.
18. "Phong Nha - Ke Bang and its second World Heritage Site certification",Vietnam Tourism Magazine, ISSN 0866-7373, No. 9/2015, pp. 28-29, 2015.
19. "Attracting Investment in Quang Binh Tourism" (co-authored),Vietnam Tourism Magazine, ISSN 0866-7373, No. 11/2015, pp. 62-63, 2015.
20. "Tourism Event Management" (co-authored),Vietnam Tourism Magazine, ISSN 0866-7373, No. 3/2016, pp. 47-48, 2016.
21. "Conserving wildlife for tourism development - a Kenyan perspective" (co-authored),Vietnam Tourism Magazine, ISSN 0866-7373, No. 3/2016, pp. 12-13, 2016.
22. "Stories of travel in Kenya",Foreign Affairs Magazine, ISSN 1859-2899, March 2016 (77) pp.60-63, 2016.
23. "Cultural tourism products and tourism management culture in Vietnam", Journal of Cultural Studies, ISSN 1859-4859, No. 6 (28)/2016, pp. 68-77, 2016.

Presentation at the scientific conference

1. "Let's examine MICE tourism from a different perspective.",International Scientific Conference “Business Tourism and Tourism Development in Vietnam”, Faculty of Tourism Studies (University of Social Sciences and Humanities, Vietnam National University, Hanoi) and University of Toulouse II, Hanoi, December 2003-January 2004, 2004.
2. “Tourism and trekking activities in Sa Pa (Lao Cai, Vietnam) and their impacts on the local environment and communities”,International conference on "Transborder issues in the Mekong Sub-region", Thailand June 30-July 2, 2005, 2005.
3. "Developing sustainable trekking tourism in Vietnam: The experience of Sa Pa",International Scientific Conference “Raising Awareness and Capacity for Sustainable Tourism Development in the Age of Globalization”, National Committee for the Decade of Education for Sustainable Development of Vietnam - Hanoi University of Education - German Academic Exchange Organization DAAD, Ha Long, December 2006, 2006.
4. “Brand positioning for coastal and island tourism products in the South Central tourism region: Proposals for Phu Yen”,International Workshop “Cultural Heritage of South Central Vietnam and Tourism Development in International Integration”, Phu Yen, International Conference, Phu Yen, April 2011, 2011.
5. "Contemporary art in traditional festivals in Northern Vietnam: A case study of the Tich Dien Doi Son festival, the Lanh Giang festival, and the Kiet Bac festival.",International Conference "Engaging with Vietnam", University of Hawaii at Manoa, Hawaii, USA, October 2016.
6. "Trekking Tour - the type of adventure tourism and its practical application in Sa Pa (Lao Cai - Vietnam)",Proceedings of the 2nd Scientific Conference of Young Scientists of Vietnam National University, Hanoi, December 21, 2002.
7. “Designing slogans, a measure to enhance the effectiveness of tourism promotion in Vietnam” (co-authored), Conference of Young Scientists 2004 of Hanoi National University, 2004.
8. “Thinking about a slogan and logo for Vietnamese tourism in the early years of the 21st century” (co-authored),Scientific conference “Promoting tourism destination activities in Vietnam”, University of Commerce, Hanoi, June 2004, 2004.
9. "Traditional Vietnamese tourist destinations need to be revitalized.",Scientific conference “Promoting tourism destinations in Vietnam”, University of Commerce, Hanoi, June 2004, 2004.
10. “Searching for a slogan for Vietnam's festival and event tourism” (co-authored), International Workshop Proceedings "Festival and Event Tourism", Hue University of Economics & School of Industrial Tourism Management, University of Hawaii, Hue, June 2004, 2004.
11. "Applying knowledge models in teaching and learning activities in the tourism industry," Scientific Conference "Human resource training and scientific research in tourism - issues raised", Hanoi, December 2005, 2005.
12. "Proposed thematic content for university tourism training: Types of tourism and economic-product approaches",Scientific Workshop on Tourism Research and Training in Vietnam in the Process of International Integration, University of Social Sciences and Humanities (VNU Hanoi), Hanoi, May 2007, 2007.
13. “From folk processions to modern street festivals: a perspective on “tourism and events”, Scientific seminar "Vietnamese tourism in the trend of global integration", December 2009, 2009.
14. “Training human resources for tourism – new requirements in the context of integration” (co-authored),2nd National Workshop “Training Tourism Human Resources According to Social Needs” Hanoi, August 2010, 2010.
15. “Organizing festivals and tourism events in the Thanh-Nghe-Tinh region from a Cultural-Event-Tourism perspective. Proposals for Nghe An”, Scientific Workshop “Building tourism brands and souvenir products with distinctive cultural characteristics of Nghe An”, Nghe An Provincial People's Committee, September 2011, 2011.
16. “Internet Marketing & Communication and Proposals for Tourism Promotion in the Three Provinces of Phu Tho - Yen Bai - Lao Cai”, Scientific Workshop “Tourism Promotion in the Three Provinces of Phu Tho - Yen Bai - Lao Cai”, People's Committee of Phu Tho - Yen Bai - Lao Cai Provinces, November 2011, 2011.
17. “Internet Marketing & Communication in the Promotion of Vietnamese Tourism”, Scientific Seminar “Tourism Development in the Context of Economic Crisis - Issues Raised”, University of Social Sciences and Humanities, April 2012, 2012.
18. “Cultural tourism products and the role of tourism management culture in Vietnam”, Scientific Conference “Tourism, Cuisine and Business Management Issues”, University of Social Sciences and Humanities, September 2012, 2012.
19. “Event Management – ​​A New Direction in Tourism Training” (co-authored), Scientific Seminar “Event Management – ​​Training and Professional Practice in Vietnam” May 2013, 2013.
20. "State management of festivals and events" (co-authored),Scientific conference “Tourism Training in Research Universities”, Vietnam National University, Hanoi Publishing House, 2015.
21. “State Management of Festival and Event Activities” (co-authored), Workshop “Tourism Training in Research Universities”, Faculty of Social Sciences and Humanities, Vietnam National University, Hanoi, 2015.
22. “Internet marketing and communication and proposals for tourism promotion in the three provinces of Phu Tho - Yen Bai - Lao Cai”, Workshop “Building specific mechanisms and policies to develop tourism in the Northwest region”, Vietnam Folk Arts Association and the University of Social Sciences and Humanities, Vietnam National University, Hanoi, December 19, 2015.

III. Science and Technology Projects at all levels

1. Methods of organizing trekking tours. A case study of trekking tours in Sa Pa (Lao Cai).University-level research project, 2004-2005.
2. Potential and development direction of weekend tourism in the Northern tourism region for the Hanoi market (typical examples: Ha Tay and Bac Ninh).(join),Special research project of Vietnam National University, Hanoi, QG-01-19, 2006.
3. Solutions for developing Vietnam's tourism brand.(Participation), Ministry-level project, Ministry of Culture, Sports and Tourism, 2015.