University of Social Sciences and Humanities - VNU Hanoi
The official website of the University of Social Sciences and Humanities, a member unit of Vietnam National University, Hanoi.
| Position | Lecturer |
| Units | Institute of Journalism and Communication Training |
I. BRIEF BIOGRAPHY
Full name:Vu Thi Kim Hoa.Sex:Female
Hometown:Nam Dinh.Nation:Terrible
Highest academic degree:Doctor.Year, country of awarding the degree: 2004
Work unitInstitute of Journalism and Communication Training, University of Social Sciences and Humanities, Vietnam National University, Hanoi
Contact address:Institute of Journalism and Media Training
Contact phone number:Phone: 0855656089
II. TRAINING PROCESS
1. University:
Training system: Full-time, concentrated
Training location: Viet Bac Teacher Training University
Major: Literature and Language Education
Country of training: Vietnam Year of graduation: 1990
Second Bachelor's Degree: Political Science Year of Graduation: 2015
Training country: Vietnam
2. Postgraduate
Master's degree in Linguistics. Year of graduation: 1995
Training institution: Hanoi Pedagogical University
PhD in Linguistics Year of degree: 2004
Training institution: Hanoi Pedagogical University
Dissertation Title: Sino-Vietnamese Compound Words in Modern Vietnamese Compound Words
| 3. Foreign languages: | 1. Central 2. England | Usage level: reading and translation Usage level: reading and translation |
III. PROFESSIONAL WORK EXPERIENCE
| Time | Workplace | Job responsibilities |
| 2011 to 2022 | Faculty of Journalism, Faculty of Public Relations and Advertising, Academy of Journalism and Communication | Lecturer |
| 2022 to present | Institute of Journalism and Communication Training, University of Social Sciences and Humanities, Vietnam National University, Hanoi | Lecturer |
IV. SCIENTIFIC RESEARCH PROCESS
1. Scientific research topics that have been and are currently being participated in:
| TT |
Research topic title | Year of completion | Research topics at the national, ministerial, departmental, and university levels. | Responsibility for participation in the project |
| 1 | Language of communication | 2019 | Basic-level research project | Project leader |
| 2 | Language of communication | 2020 | Textbook | Project leader |
| 3 | Communication, negotiation, and public speaking skills | 2020 | Basic-level research project | Project leader |
| 4 | Sales and customer relations skills | 2021 | Basic-level research project | Project leader |
| 5 | Press relations | 2022 | Basic-level research project | Project leader |
| 6 | The message of "Aspiration for Peace" in Vietnamese propaganda posters during the resistance war against the US. | 2023 | Basic-level research project | Project leader |
| 7 | The relationship between journalism and social media in Vietnam today: Current situation and solutions. | 2025 | Basic-level research project | Project leader |
Published scientific works:
| TT | Project name | Year of publication | Magazine name |
| 1 | The current challenge is to improve the quality of communication about social insurance. | 2018 | Proceedings of the Scientific Conference on Communication of Social Insurance and Health Insurance Policies: Current Situation and Solutions for Improving Effectiveness |
| 2 | Using Sino-Vietnamese words on television: Current situation and solutions | 2019 | Journal of Political Theory and Communication |
| 3 | When content wants to be "king" | 2020 | Information and Communication Magazine |
| 4 | Impacts of Family Messages through Social Networks on Family Planning Behaviors: Vietnam Case Study | 2023 | International Journal of Social Science and Education Research Studies ISSN(PRINT): 2770-2782 ISSN(ONLINE): 2770-2790 01 January 2023 (main author) |
| 5 | The message of "Aspiration for Peace" in Vietnamese propaganda posters during the resistance war against the US. | 3/2024 | Journal of Political Theory and Communication |
| 6 | The symbiotic relationship between journalism and social media: a solution to the current branding and revenue challenges for news organizations. | 6/2024 | Author, Proceedings of the International Conference on Journalism and Media Economics in the Context of the Digital Economy |
| 7 | The impact of violent language on social media on today's youth. | October 2024 | Journal of Theory and Communication - Principal Author |
| 8 | Digital transformation of ideological and theoretical work and the role of the press in the digital transformation of ideological and theoretical work in Vietnam today. | March 2025 | Journal of Political Theory and Communication - Principal Author |
| The Interplay of Trending Language on Television and Social Media: A Vietnamese Case Study | 6/2025 | Digital Convergence in Media: - Nomos eLibraryor use the following doi-Link:https://doi.org/10.5771/9783748954286 | |
| 9 | Students' attitudes towards AI-generated media products on the TikTok platform. | June 2025 | Journal of Political Theory and Communication - Principal Author |
| 10 | Current news consumption behavior on TikTok among Vietnamese youth. | July 2025 | Proceedings of the International Scientific Conference: On Social Sciences and Humanities Issues |
| 11 | The role of social media users in the reception and creation of discourse in contemporary media (Case study of TikTok users' reactions to Pháo's music video 'The Unfortunate Career') | August 2025 | Journalism and Media - Key Issues, Volume 3 (pp. 376-389), ISBN 978-604-80-8013-6 |
| 12 | Social media and the issue of ideological security in Vietnam today. | October 2025 | Journal of Political Theory and Communication, October 2025 |
| 13 | The relationship between journalism and social media in Vietnam today. | December 2025 | Journal of Theory and Communication, December 2025 issue - Principal Author |
| 14 | Current consumer behavior regarding AI-generated media products among young people. | June 2026 | Journal of Political Theory and Electronic Communication - Principal Author |
| 16 | The Use of AI in Newsrooms-A Systematic Literature Review. | 2025 | AI-assisted journalism and media: Opportunities and challenges. DOI : 10.1007/978-3-032-19648-4 |
| 17 | From reaching readers to organizing public experiences: Nhan Dan Newspaper's strategy for reaching young audiences in the digital media environment. |
March 2026 |
Journal of Political Theory and Communication, March 2026 Issue - Principal Author |
| 18 | Model of local media governance after merger: The case of Can Tho Newspaper and Radio-Television | June 2026 | Journal of Tradition and Development, Issue 2, June 2026 - Principal Author |
| 19 | Restructuring the organization and innovating the governance model of local newspapers after mergers: A comparative study in the Southern region. | June 2026 | Journal of Political Theory and Communication |
VNU-USSH lecturers participate in the film selection committee for the Hanoi International Film Festival 2026.
To cultivate scientists, investment must begin when they are still graduate students.
From academic knowledge to business strategy: VNU-USSH Hanoi supports Viettel in enhancing its capacity to manage the digital archival document digitization project.
VNU-USSH strengthens dialogue, listens to, and supports students ahead of the new academic year.
USSH welcomes the delegation from the Yunnan Institute of Culture and History, China.
VNU-USSH worked with the Indonesian Ministry of Foreign Affairs delegation to promote cooperation on ASEAN.
A Brilliant Kyoto Summer 2026: A Journey of Discovery for VNU-USSH Students in Japan
Inauguration of the Center for Vietnamese Studies in Thailand: A milestone in the cultural diplomacy of the University of Social Sciences and Humanities.
VNU-USSH collaborates in building a standardized and modern document management and archiving system in Military Region IV.
VNU-USSH strengthens connections with international scholars in training, research, and publications.