Dr. Pham Ngoc Phuong Thuy

Position	Lecturer
Units	Faculty of History and Culture

Introduction / Skills

1. Full name:Pham Ngoc Phuong Thuy

2. Date of birth: 20/01/1992

3. Place of origin:Hanoi

4. Learning process:

- Bachelor of Chinese Translation and Interpretation, Hanoi Open University.

- Master of Journalism and Communication, Xiamen University, China

- PhD in Journalism and Communication, Xiamen University, China.

5. Work at the Department of History and Culture:

From 2023 to present: Lecturer in the Faculty of History and Culture, Department of Culture.
Research direction:
- Cultural communication
- Building national brand and image.
- Digital communication and the digitization of heritage.

6. List of published works:

6.1. Books:

Thien Phuc Pagoda (Boc Pagoda): Historical and Cultural Relic (co-authored). The Gioi Publishing House, Hanoi, 2025.
The Han Nom Heritage of Quang Ba Pagoda (Hoang An Temple) (co-authored). The Gioi Publishing House, Hanoi, 2025.

6.2. Journal Articles:

“Framing Analysis of Belt and Road Initiative” (lead author). European Scientific Journal, Vol. 15, No. 29, 2019, p. 1–20.
“Building and promoting the national image through film: A perspective from intercultural communication” (main author). Journal of Political Theory and Communication, No. 6, 2020, pp. 86–90.
“Some Proposals to Supplement the Film Law: Viewed from the Perspective of Exploiting Cinema to Promote Tourism Development and the Image of the Country” (main author). Law Profession Magazine, No. 7, 2020, pp. 26–29.
“Optimizing the Economy in Film Promotion: Applying the 4C Model in New Media” (lead author). Asia Pacific Economic Review, late August 2024, pp. 22–25.
“The Influence of Chinese Romance Novels on the Language Use of Vietnamese Youth Today” (main author). Journal of Youth Scientific Research, September 2024, pp. 89–98.
An Examination of the Tianhou Belief among Chinese Communities in Southeastern Vietnam” (lead author). Mazu Culture Research, No. 3, 2025.
"'Recreating the Star' Combined with Cultural Promotion: A New Trend in the Vietnamese Entertainment Industry" (main author). Proceedings of the National Scientific Conference on the Cultural Industry in Vietnam in the Context of Digital Transformation, Integration and Sustainable Development, 2025, pp. 291–306.