| buithanhthuy@gmail.com | |
| Position | Lecturer |
| Units | Department of Information Management |

I. BRIEF BIOGRAPHY
Full name:Bui Thanh Thuy.Sex:Female
Date of birth:April 12, 1979.Place of birth:Hung Yen
Hometown:Hung Yen.Nation:Terrible
Highest academic degree:Doctor.Year, country of awarding the degree: 2012
Position (current or prior to retirement):Lecturer
Current or previous workplace:Faculty of Information and Library Science, University of Social Sciences and Humanities, Vietnam National University, Hanoi
Private accommodation or contact address:336 Nguyen Trai Street, Thanh Xuan District, Hanoi
Contact phone number:Phone: 0912291206
E-mail:buithanhthuy@gmail.com
II. TRAINING PROCESS
1. University:
Training system:Regular
Training location:University of Social Sciences and Humanities, Vietnam National University, Hanoi
Field of study:Information - Library
Training country:VietnamYear of graduation: 2001
2. Postgraduate
Master's degree in Library Science. Year of degree: 2005
Training location: Hanoi University of Culture
PhD in Library Science Year of degree: 2012
Training location: Hanoi University of Culture
Dissertation Title: A Study on the Application of Marketing Mix in Information and Library Activities at Vietnamese Universities
| 3. Foreign languages: | 1. English | Usage level: Relatively good |
III. PROFESSIONAL WORK EXPERIENCE
| Time | Workplace | Job responsibilities |
| 2002 - 2016 | University of Social Sciences and Humanities, Vietnam National University, Hanoi | Lecturer |
| 2016 - 2022 | University of Social Sciences and Humanities, Vietnam National University, Hanoi | Lecturer Deputy Head of the Library and Bibliography Department |
| 2022 – 2025 | University of Social Sciences and Humanities, Vietnam National University, Hanoi | Lecturer Head of the Library and Bibliography Department |
| 2026 - present | University of Social Sciences and Humanities, Vietnam National University, Hanoi | Lecturer |
IV. SCIENTIFIC RESEARCH PROCESS
1. Scientific research topics that have been and are currently being participated in:
| TT | Research topic title | Start Year/Completion Year | Research topics at the national, ministerial, departmental, and university levels. | Responsibility for participation in the project |
| 1 | Marketing practices of some Australian university libraries and their applicability to the Information and Library Center of Hanoi National University. | 2008-2010 | University-level research project, Faculty of Social Sciences and Humanities | Project leader |
| 2 | Marketing mix activities in university libraries in the Hanoi area. | 2010-2013 | School-level project | Project leader |
| 3 | Enhancing digital skills for students at the University of Social Sciences and Humanities. | 2020-2022 | Meta (Facebook) | Member |
| 4 | Developing a digital competency framework for learners in the national education system. | 2023-2024 | University of Social Sciences and Humanities
| Member |
| 5 | Developing and validating a scale for assessing students' digital competencies. | 2024-2026 | Nafosted Fund 503.01-2023.20 | Scientific Secretary |
| 6 | Vietnamese public libraries and the preservation and promotion of cultural heritage information. | 2025-2026 | University of Social Sciences and Humanities | Presiding |
| 7 | The impact of AI on the information behavior of university students. | 2025-2026 | University of Social Sciences and Humanities | Presiding |
2. Published scientific works: (title of work, year of publication, place of publication...)
| TT | Project name | Year of publication | Magazine name | Main author/ co-author | ISI/Scopus/Other indexed journals |
| Articles in proceedings, journals | |||||
| 1 | Presentation skills for Information and Library Science students | 2006 | Proceedings of the Scientific Conference: Information and Library Science in the Information Society, 2006, Vietnam National University, Hanoi Publishing House | Sole author | |
| 2 | Marketing - an essential activity for Vietnamese university libraries. | 2008 | Journal of Social Sciences and Humanities, No. 2 (24), 2008, pp. 119-123, ISSN 0866-8612n
| Sole author | |
| 3 | Marketing mix with information activities | 2009 | Proceedings of the Scientific Conference “Information on Science and Technology Today” - University of Social Sciences and Humanities | Sole author | |
| 4 | Marketing and communication activities of the Information and Library Center, Vietnam National University, Hanoi. | 2010 | Scientific journal Social Sciences and Humanities, No. 4 (26), 2010, pp. 238-245, ISSN 0866-8612n
| Sole author | |
| 5 | Marketing communications activities in university libraries | 2011 | Proceedings of the scientific conference: “A journey of training and research in information and library science”, pp. 510-519, 2011, ISBN: 978-60462-0600-2, | Sole author | |
| 6 | Soft skills for Information and Library Science students | 2011 | Proceedings of the scientific conference: “A journey of training and research in information and library science”, pp. 520-529, 2011, ISBN: 978-60462-0600-2, | Sole author | |
| 7 | Marketing mix in information and library services | 2011 | Vietnam Library Journal, No. 2 (28), 2011, pp. 12-15, ISSN: 1859-1450
| Sole author | |
| 8 | Some lessons learned from the Ohio Library Council's Library Marketing Program. | 2011 | Vietnam Library Journal, No. 4 (30), 2011, pp. 39-45, ISSN: 1859-1450
| Main author | |
| 9 | Basic factors influencing the marketing activities of university libraries. | 2012 | Vietnam Library Journal, No. 4 (36), 2012, pp. 19-22, 13, ISSN: 1859-1450 | Sole author | |
| 10 | 7 elements of the marketing mix in information and library services. | 2014 | Proceedings of the scientific conference: “Information and Communication Activities in the context of fundamental and comprehensive reform of Vietnamese higher education”, Vietnam National University, Hanoi Publishing House, pp. 263-278, 2014, ISBN: 978-604-621-588-2 | Sole author | |
| 11 | Some suggestions to improve marketing communication activities in Vietnamese university libraries. | 2014 | Vietnam Library Journal, No. 5 (49), 2014, pp. 19-23, ISSN: 1859-1450
| Sole author | |
| 12 | Students' perceptions of open educational resources at the University of Social Sciences and Humanities, Vietnam National University, Hanoi | 2015 | Proceedings of the Scientific Conference: “Building an Open Educational Resources Platform for Vietnamese Higher Education: Policy Proposals, Community Creation, and Technological Solution Development”, Vietnam National University, Hanoi Publishing House, pp. 198-209, 2015, ISBN: 978-604-62-4264-2 | Co-author | |
| 13 | Library marketing communications in the digital age | 2017 | Proceedings of the Scientific Conference: “Building and Developing Vietnam's Digital Library: Past, Present, and Future”, pp. 527-536, 2017, ISBN: 978-604-62-6801-7 | Main author | |
| 14 | The digital age and factors influencing users' information needs. | 2018 | Vietnam Library Journal, No. 3 (71), 2018, pp. 17-22, ISSN: 1859-1450 | Sole author | |
| 15 | Public relations in library operations | 2019 | Journal of Culture and Arts; No. 419, 2019, pp. 45-48, ISSN: 0866-8655 | Sole author | |
| 16 | Library marketing plan | 2020 | Journal of Culture and Arts; No. 433, 2020, pp. 42-44, ISSN: 0866-8655 | Sole author | |
| 17 | Integrated promotion and library media | 2021 | Journal of Culture and Arts, No. 455, 2021, pp. 20-23, ISSN: 0866-8655 | Sole author | |
| 18 | Public relations in university libraries | 2021 | Journal of Social Sciences and Humanities, No. 5b (7), 2021, pp. 812-821, ISSN: 2354-1172 | Sole author | |
| 19 | The role of digital literacy in the career development of university librarians in Vietnam; | 2024 | International conference proceedings human resources for information industry in the context of national digital transformation in Vietnam; National University Publishing Press, Hanoi; p.266-239; 2024, ISBN: 978-604-43-2345-9 | Sole author | |
| 20 | Impact of digital literacy on student's information updating behavior on Tinder | 2024 | International conference proceedings human resources for information industry in the context of national digital transformation in Vietnam, National University Publishing Hanoi Press; p.240-251; 2024, ISBN: 978-604-43-2345-9 | Main author |
|
| 21 | Digital literacy of librarians: a literature review | 2024 | International conference proceedings human resources for information industry in the context of national digital transformation in Vietnam, National University Publishing Hanoi Press; p.163-176; 2024, ISBN: 978-604-43-2345-9 | Co-author | |
| 22 | Developing Students' Digital Skills: A Case Study at Hanoi University of Science and Technology | 2024 | ISSN 2354-1172. VNU Journal of Social Sciences and Humanities. No 2 (10), 2024, p.183-197, ISSN: 2354-1172 | Main author | |
| 23 | Developing information literacy for adolescents in the digital environment. | 2024 | Journal of Culture and Arts. Issue 569, May 2024. pp. 108-112, ISSN: 0866-8655 | Main author | |
| 24 | Assessing the digital literacy of high school students: a case study at Le Quy Don High School. | 2024 | Journal of Information and Documentation. Issue 4/2024, pp. 26-34, ISSN: 1859-2929 | Main author | |
| 25 | E-marketing in library operations | 2024 | Journal of Information and Documentation. Issue 5/2024, pp. 13-18, ISSN: 1859-2929 | Co-author | |
| 26 | Digital literacy and student satisfaction with digital services: A case study at Hanoi University. | 2024 | Proceedings of the International Conference “Knowledge Management: Leadership and Innovation”, VNU-HCM Publishing House, pp. 101-114, 2024, ISBN: 978-604-479-768-7 | Main author | |
| 27 | The relationship between library service experience and student satisfaction and loyalty: a case study at the Banking Academy. | 2024 | Proceedings of the International Conference “Knowledge Management: Leadership and Innovation”, VNU-HCM Publishing House, pp. 115-127, 2024, ISBN: 978-604-479-768-7 | Main author | |
| 28 | Perceptions of Research Misconduct Among Lecturers and Students in Vietnam: A Quantitative Investigation | 2024 | Journal of Academic Journal of Academic Ethics, 23(3), 1249-1267, ISSN: 1572-8544 https://doi.org/10.1007/s10805-024-09577-w | Contact the author | Scopus/WoS |
| 29 | Skills and AI literacy of engineering teachers | 2025 | IFLA journal, 51(3), 615-628, ISSN: 1745-2651 https://doi.org/10.1177/03400352241310495 | Main author | Scopus/WoS |
| 30 | Fostering scientific integrity in Vietnam: The contribution of library and information option | 2025 | Ifla Journal, 51(1), 32-45, ISSN: 1745-2651 https://doi.org/10.1177/03400352241310536 | Main author | Scopus/WoS |
| 31 | Preserving and disseminating cultural heritage information in Vietnam's provincial public libraries | 2025 | Library Management, 46 (5), 2025, pp. 367-385, ISSN: 0143-5121 https://doi.org/10.1108/LM-02-2025-0027 | Main author | Scopus/WoS |
| 32 | Library marketing: trends, strategies, and challenges in the digital age. | 2025 | ISSN 0866-8655. Journal of Culture and Arts. Issue 599, March 2025. pp. 66-70, ISSN: 0866-8655 | Sole author | |
| 33 | Public libraries and the preservation of cultural heritage information. | 2025 | Journal of Culture and Arts. Issue 605, May 2025. pp. 62-66, ISSN: 0866-8655 | Main author | |
| 34 | Information literacy of urban women: Current situation and influencing factors. | 2025 | Journal of Information and Documentation. Issue 3/2025, pp. 20-26, ISSN: 1859-2929 | Sole author | |
| 35 | Library marketing activities: An approach from the perspective of management and service development strategy. | 2025 | Journal of State Management ISSN: e-2815-5831 | Sole author | |
| 36 | Developing and validating an AI literacy scale for university students in Vietnam | 2025 | IFLA Journal/Published online 9/2025, ISSN: 1745-2651 https://doi.org/10.1177/03400352251385058 | Contact the author | Scopus/WoS |
| 37 | Exploring Users' Utilization and Perceptions of Cultural Heritage Information in Vietnam's Public Library | 2025 | Public Library Quarterly/ Published online September 2025, ISSN: 1541-1540 https://doi.org/10.1080/01616846.2025.2565961 | Contact the author | Scopus/WoS |
| 38 | The relationship between AI literacy and research skills in Vietnam's universities | 2026 | IFLA Journal/Published online 1/2026, ISSN: 1745-2651 https://doi.org/10.1177/03400352251412908 | Main author | Scopus/WoS |
| 39 | Promotional efforts for cultural heritage information in Vietnamese public libraries | 2026 | IFLA Journal/Published online 4/2026, ISSN: 1745-2651 https://doi.org/10.1177/03400352261445606 | Contact the author | Scopus/WoS |
| 40 | Measuring Students' AI Ethical Awareness According to UNESCO's 7 Principles (2021): Current Situation and Implications | 2026 | Journal of Science (Special Issue on Social Sciences and Humanities – University of Education 2) – Issue 5, Volume 1 (May 2026) | Main author | |
| 41 | Transforming students' information behavior in the context of artificial intelligence. | 2026 | Journal of Culture and Arts. Issue 633, February 2026. pp. 61-66, ISSN: 0866-8655 | Sole author | |
| 42 | From consumers to creators: Social media information literacy of university students | 2026 | Journal of Media Literacy Education, 18(1), 129-142, 2026 https://doi.org/10.23860/JMLE-2026-18-1-8 ISSN: 2167-8715 | Main author | Scopus/WoS |
| 43 | Information Literacy and Trust in Online Reviews: Evidence From Restaurant Choice Decisions | 2026 | Sage Open, 16(3), 1-18, 2026 https://doi.org/10.1177/21582440261474620 | Contact the author | Scopus/WoS |
| Book | |||||
| 1 | Digital competency framework for students | 2022 | Hanoi National University Publishing House, 2022, 77 pages, ISBN: 978-604-384-934-9 | Co-author | |
| 2 | A handbook for developing digital skills for students. | 2022 | National University of Hanoi Publishing House, 2022, 186 pages, ISBN: 978-604-384-834-4 | Co-author | |
| 3 | The monograph "Digital Competence" | 2022 | National University of Hanoi Publishing House, 2022, 330 pages, ISBN: 978-604-384-902-8 | Co-author | |
| 4 | Artificial intelligence competency framework for students | 2025 | Hanoi National University Publishing House, 2025, 63 pages, ISBN: 978-604-43-5369-2 | Co-author | |