University of Social Sciences and Humanities is enrolling for the PR skills training program.
- Major name: Public Relations (PR)
- Training system: Short-term
- Graduation Title: Issuing a course graduation certificate
- Training time: 02 months (From 5:30 pm to 8:30 pm. Monday, Tuesday, Wednesday, Thursday, Friday every week)
- Course target: Students and people working at business organizations
- Training unit: University of Social Sciences and Humanities (Vietnam National University, Hanoi)
- Class opening: June 25, 2008, Director of House G
For more information about the class, please contact:
Office of Politics and Student Affairs – Room 408, Building E – University of Social Sciences and Humanities – 336 Nguyen Trai – Thanh Xuan – Hanoi. Phone: 04.8583800
List of subjects:
1. PR and communication
1. PR and organizational development
2. Build a PR plan
3. Capacity of PR people
4. PR ethics
5. Types of PR messages
- Press release
- Print, online, photo
- Advertisement
- Flyers, brochures
- Internal newsletter
- Business mail and fax
2. Basic skills in PR
1. Negotiation skills
- Listening skills
- Questioning skills
- Feedback skills
- Empathy skills
2. Skills to build and maintain relationships
- Self-image building skills
- Skills to identify needs
- Communication skills
3. Event organization and brand management
1. Social opinion survey
2. Event coordination
- Lobbying
- Investor Relations
- Relations with financial public groups
- Fundraising
- Reception work
3. Organize a press conference
4. Plan with risks
5. Building a brand with PR
6. Brand deployment
7. Maintain the brand
4. Conflict and crisis management
1. Conflict management
- Identifying conflicts
- Conflict Classification
- Conflict resolution
2. Crisis management
- Concept of crisis
- Crisis management process
5. Group PR and individual PR
1. Group PR
- Building team culture
- Define team values, mission and development strategy
- Managing group behavior
- Assessing group strength
2. Personal PR
- Identify your own values and abilities
- Building a life plan “Who am I?”
- Promote personal brand
