The University of Social Sciences and Humanities is recruiting students for its Public Relations skills training program.
- Major Name: Public Relations (PR)
- Training system: Short-term
- Graduation title: Awarded a certificate of completion for the course.
- Training duration: 2 months (From 5:30 PM to 8:30 PM, Mondays, Tuesdays, Wednesdays, Thursdays, and Fridays)
- Target audience for the course: Students and professionals working in business organizations.
- Training institution: University of Social Sciences and Humanities (Vietnam National University, Hanoi)
- Class commencement date: June 25, 2008, Director of House G
For more details about the class, please contact:
Office of Politics and Student Affairs – Room 408, Building E – University of Social Sciences and Humanities – 336 Nguyen Trai Street – Thanh Xuan District – Hanoi. Telephone: 04.8583800
List of subjects:
1. PR and communications
1. Public relations and organizational development
2. Develop a PR plan.
3. The capabilities of a PR professional
4. Ethics in Public Relations
5. Types of PR messages
- Press release
- Print newspapers, online newspapers, photojournalism
- Advertisement
- Leaflets, brochures
- Internal Newsletter
- Business mail and fax
2. Basic skills in PR
1. Negotiation skills
- Listening skills
- Questioning skills
- Feedback skills
- Empathy skills
2. Skills in building and maintaining relationships
- Self-image building skills
- Needs identification skills
- Communication skills
3. Event organization and brand management
1. Public opinion survey
2. Event Coordination
- Lobbying
- Investor relations
- Relationships with the financial public
- Fundraising
- Reception duties
3. Hold a press conference.
4. Plan for risks.
5. Building a brand through PR
6. Brand Implementation
7. Maintaining the brand
4. Conflict and crisis management
1. Conflict Management
- Conflict identification
- Conflict classification
- Conflict resolution
2. Crisis Management
- Concept of crisis
- Crisis management process
5. Group PR and Individual PR
1. Group PR
- Building team culture
- Identify the team's values, mission, and development strategy.
- Group behavior management
- Assessing team strength
2. Personal PR
- Identify your own values and abilities.
- Create a life plan: “Who am I?”
- Promoting your personal brand
