Air transport infrastructure, Road infrastructure and tourist ports, Road infrastructure and tourist ports, Tourism service facilities, Natural resources, Cultural resources.
The author of this dissertation proposes that future research should further clarify the correlation between factors influencing the development of marine cultural tourism products, and conduct surveys of international tourists visiting Binh Thuan province, as well as surveys of local people, in order to develop more comprehensive orientations and solutions.
1. Full name: Nguyen Thi Thuy Ngan 2. Sex: Female
3. Date of birth: January 16, 1986 4. Place of birth: Quang Ngai
5. Amission decision number 1806/2018/QD-XHNV dated June 29, 2018 by University of Social Sciences and Humanities, Vietnam National University, Hanoi.
6. Changes in academic process: Extension period from June 2021 to June 2024
7. Official thesis title: Research on marine cultural tourism products in Binh Thuan province
8. Major: Tourism 9. Code: 9810101.01
10. Supervisor: Associate Professor, Dr. Nguyen Pham Hung
11. Summary of the new findings of the thesis
Research purpose:
Research on cultural tourism products towards development goals. To that end, the thesis focuses on clarifying the theoretical basis of factors affecting the development of marine cultural tourism products. Building a theoretical research framework and research model on developing marine cultural tourism products in Binh Thuan province. Analyze and clarify the investigating factors and the degree of influence of these factors on the development of marine cultural tourism products, thereby drawing conclusions and policy implications for the development of cultural tourism products Binh Thuan province to contribute to promoting Binh Thuan tourism to develop effectively and sustainably.
Research methods
Within the scope of this thesis, research methods are used in each stage to meet each specific goal. The research methods applied include:
1. Scientific bibliometric analysis method
2. Content analysis method
3. Group interview method
4. Expert method
5. Method of construction and investigation using questionnaires
6. Linear structural model analysis method - SEM (Structural Equation Modeling)
Main research results
To achieve the research objective, the thesis sets out the task of solving 3 main research problems: identifying factors affecting the development of marine cultural tourism products in Binh Thuan province, assessing the level of the influence of those factors on the development of marine cultural tourism products in Binh Thuan province, and suggestions and recommendations for policy implications in the development of marine cultural tourism products in Binh Thuan province.
1) Regarding determining influencing factors
Through qualitative methods, the thesis has clearly identified 12 factors that have the potential to positively influence the development of marine cultural tourism products in Binh Thuan province, including: Trends in cultural tourism sea, Tourist needs, Binh Thuan province's marine cultural tourism resources, Quality of tourism products and services, Pricing strategy, Marine cultural tourism brand, Location of tourist destination, Tourism human resources, Marketing capacity, Capacity to respond to the impact of epidemics, Support resources and Role of local residents. These factors all have a positive influence on the development of marine cultural tourism products in Binh Thuan province towards creating unique and highly competitive products.
2) Regarding the level of influence of the factor
The factors mentioned have different levels of influence to develop the development of marine cultural tourism products in Binh Thuan Province, so to clearly see the role of those influencing factors, project discussions have been carried out. present quantitative research studies to test their influence. The results of the study examining the determination of the level of extreme influence and priority level in developing cultural tourism products in Binh Thuan province are determined in descending order of the secondary influence factors as follows: Marine cultural tourism resources of Binh Thuan Province, Quality of tourism products and services, Pricing strategies, Role of local residents, Location of tourist destinations, Trends of marine cultural tourism, Trade Maritime cultural tourism brand, Support sources, Tourist needs, Tourism human resources, Marketing capacity, and Capacity to apply the effects of epidemics. The results of this research are important scientific bases to help determine appropriate policies and measures in the organization, management and business of marine cultural tourism products in Binh Thuan Province. state management agencies in charge of tourism, local authorities and tourism businesses.
3) Regarding proposals, recommendations, and policy implications
Based on research results on influencing factors and the different levels of influence of those factors, the thesis has made proposals and recommendations on policies in developing coastal cultural tourism products in the province. Binh Thuan, focusing on the following issues: Exploiting and protecting marine cultural tourism resources, improving the quality of tourism products and services, building appropriate pricing strategies, attaching importance to the role of tourism. The role of local residents in tourism, promoting the strengths of the tourist destination's position with tourist supply points, optimally exploiting the trend of marine cultural tourism, building a cultural tourism brand. unique and impressive marine culture, effectively exploiting supporting resources, attracting more tourist needs, further improving tourism human resource capacity, marketing capacity and influence response capacity of risks and crises.
Seed contributions
The thesis has systematized the concepts of tourism products, tourism product development, and introduced the concept of marine cultural tourism product development. The thesis has researched and verified the influencing factors and the level of impact of these factors on the development of marine cultural tourism products in Binh Thuan province. The thesis has inherited previous research models in building a new model for developing marine cultural tourism products in Binh Thuan province.
The research results of the thesis can help tourism managers and local economic managers with necessary planning suggestions when policies and devising policies to develop appropriate marine cultural tourism products. to contribute to promoting and attracting tourists to Binh Thuan province and achieving effective tourism development.
With the above research purposes and tasks, the thesis will contribute to creating a more comprehensive, profound, scientific and practical perspective on developing marine cultural tourism products in Binh Thuan province.
The research results of the thesis can be used as a useful reference for agencies and organizations in the process of researching and finding solutions to develop cultural tourism products in general and marine cultural tourism. in particular.
The thesis is a reference document for researchers of tourism products, interdisciplinary scientists, graduate students, students, students majoring in Culture and Tourism and those interested...
The thesis is a necessary reference document for scientific research, teaching and learning at training establishments in tourism in general and marine cultural tourism in particular.
Conclude
Binh Thuan is a typical marine tourism destination in the southernmost Central region located, with an important position in national marine tourism. The highlight of Binh Thuan tourism is marine tourism products, including marine cultural tourism. However, research and development of Binh Thuan marine cultural tourism products still has many limitations. Therefore, the thesis "Research on marine cultural tourism products in Binh Thuan province" was carried out to contribute to filling that research gap.
Developing marine cultural tourism products in Binh Thuan province is the development of specific tourism products, contributing to increasing the capacity to attract visitors and the competitiveness of this tourist destination according to the law of supply and demand. The competitiveness of marine cultural tourism products plays an important and decisive role in the development of marine cultural tourism products. The key role of competitiveness in the development of marine cultural tourism products is shown through the positive influence of factors on the development of marine cultural tourism products. The thesis is based on the criteria for tourism competitiveness of the World Economic Forum as a reference for determining factors and research issues, which are: Tourism business environment Tourism, Safety and security, Health and hygiene, Human resources and labor market, Ready technology platform, Priority tourism policy, International integration, Consumer price index, Environment sustainability, Air transport infrastructure, Road infrastructure and tourist ports, Road infrastructure and tourist ports, Tourism service facilities, Natural resources, Cultural resources.
12. Further research directions
The author of the thesis proposes future research directions that will further clarify the correlation between factors affecting the development of marine cultural tourism products, and at the same time conduct a survey of international tourists. to Binh Thuan province, survey local people to come up with more synchronous directions and solutions.
13. Thesis-related publications
1) Nguyen Thi Thuy Ngan (2021), “Developing tourism products related to marine cultural heritage in the context of industrial revolution 4.0: A case study in Binh Thuan province”, TED-2021 Proceedings of the International Conference on Culture, Education and Tourism with Economic development, ISBN 978-604-80-5756-5, p. 898-907
2) Nguyen Thi Thuy Ngan, Nguyen Pham Hung (2021), “Factors affecting the competitiveness of Binh Thuan marine tourism”, ISSH2021 (2nd International Conference on Innovations in the Social Sciences and Humanities at TDTU), ISBN 978-0-9945391-6-8, pp. 394- 404
Hanoi, February 29, 2024
