1. Full name of doctoral candidate: Pham Thai Son 2. Gender: Male
3. Date of birth: January 1, 1990 4. Place of birth: Binh Duong
5. Decision on admission of doctoral students: Decision No. 3618/QD-XHNV dated December 4, 2018, of the University of Social Sciences and Humanities, Vietnam National University, Hanoi, valid from December 4, 2018, to December 4, 2021.
6. Changes to the training process (if any): Extension period from December 2021 to November 2024.
7. Thesis title: Research on tourist satisfaction with heritage tourism destinations in Vietnam.
8. Major: Tourism 9. Code: 9810101.01
10. Scientific supervisor: Assoc. Prof. Dr. Tran Thi Minh Hoa
11. Summary of the new findings of the thesis:
Research objectives
Based on the research motivations mentioned, the main research objective of this thesis is to focus on understanding tourist satisfaction with heritage tourism destinations in Vietnam. The thesis identifies and clarifies the relationship between factors influencing tourist satisfaction with these destinations. Simultaneously, the thesis also focuses on evaluating the moderating influence of experience quality on this relationship. Based on this, it proposes specific management solutions to help destination managers improve tourist satisfaction and attract them to visit heritage tourism sites in Vietnam.
Research methods
To ensure the reliability and validity of the research results, the dissertation was conducted in two stages. The first stage was qualitative research to review the literature and test the suitability of the model and scale. The literature was systematically reviewed through a meta-analysis based on existing literature, integrating the results of previous studies related to the dissertation's research hypotheses. The second stage was quantitative research in hypothesis testing.
Main research results
This dissertation examines the relationship between destination authenticity (objective and existential authenticity) and destination engagement with tourist satisfaction in heritage tourism in Vietnam. The dissertation focuses on key themes including (1) analyzing factors influencing tourist satisfaction and (2) analyzing the moderating role of experience quality in the relationship between destination authenticity (objective and existential authenticity) and destination engagement with tourist satisfaction in heritage tourism. With a research scope focused on heritage tourist destinations in Vietnam, the dissertation contributes to applying international theories and research to the context of Vietnamese tourism.
New Contributions
- In theory:
Case studies in Vietnam offer a new direction for further clarifying the differences in satisfaction with heritage tourism destinations compared to other types of tourism services.
Secondly, the thesis strengthens the understanding of factors influencing tourist satisfaction at heritage tourism destinations by developing the model of Domínguez-Quintero, AM et al. (2019) to examine the process by which tourists' perceptions of destination authenticity and cohesion affect their satisfaction. Additionally, the thesis proposes examining the moderating role of experience quality in the relationship between destination authenticity, cohesion, and tourist satisfaction.
Finally, the findings of this study have significant implications for the tourism industry, promoting greater awareness of the importance of tourist satisfaction management strategies in the development of heritage tourism destinations.
- In practical terms:
From an empirical perspective, the study has provided a comprehensive picture of heritage tourism and tourist satisfaction with heritage tourism destinations in Vietnam for state tourism management agencies, planners, and managers of heritage tourism destinations.
Analyzing satisfaction from the perspective of needs will be very useful for state management agencies and tourism businesses to understand tourists' perceptions of Vietnam in order to evaluate and apply them to further develop the tourism industry.
Ultimately, the research findings can provide heritage destination management organizations with different strategies for destination development.
Conclude
Based on the data analysis results, the thesis has met the initial research objectives. The thesis focused on determining tourist satisfaction with heritage tourism destinations in Vietnam. Specifically, it explored tourist satisfaction with heritage tourism destinations in Vietnam, identifying and clarifying the relationship between factors influencing tourist satisfaction with these destinations. Simultaneously, the thesis also focused on evaluating the moderating influence of experience quality on this relationship. Furthermore, the thesis offered six general recommendations and several specific recommendations for state management agencies, travel businesses, local communities, and tourists. From this, the thesis identified five limitations that could be addressed for future research development.
12. Directions for further research:
- Expand into the broader context, both domestically and internationally, for more comprehensive and accurate results.
- Adjust data collection methods to ensure reliability and objectivity.
- Include the survey location information in the questionnaire. Additionally, include results regarding tourism activities at typical heritage tourism destinations.
- The research results were calculated using PLS-SEM techniques and path coefficients. However, to provide more reliable information on the weights and rankings of these parameters, further testing through multi-criteria decision-making methods is needed.
- Other factors can be explored and expanded upon based on the model used in this study, such as perceived value, length of stay, social media, and travel motivation.
13. Publications related to the dissertation:
Pham Thai Son & Tran Thi Minh Hoa (2021), “The relationships among of authenticity, experience quality, place attachment, and satisfaction in heritage tourism”, Proceedings of the The 2nd International Conference on Innovations in the Social Sciences & Humanities, Ton Duc Thang University, Vietnam, ISBN 978-0-9945391-6-8, pp.431-442.
Pham Thai Son, Tran Thi Minh Hoa & Hoang Thi Trang (2021), “Developing of Heritage tourism in Vietnam: Examining Structural Relationships among Destination Image, Place Attachment and Tourist Satisfaction”, Proceedings of the International Conference on Culture, Education, and Tourism with Economic Development, ISBN: 978-604-80-5756-5, pp.1126-1135.
INFORMATION ON DOCTORAL THESIS
1. Full name: Pham Thai Son 2. Sex: Male
3. Date of birth: January 1, 1990 4. Place of birth: Binh Duong
5. Amission decision number 3618/2018/QD-XHNV dated December 4, 2018 by University of Social Sciences and Humanities, Vietnam National University, Hanoi.
6. Changes in academic process: Extension period from December 2021 to November 2024
7. Official thesis title: Research on tourist satisfaction with heritage tourism destinations in Vietnam.
8. Major: Tourism 9. Code: 9810101.01
10. Supervisor: Assoc. Prof. Tran Thi Minh Hoa
11. Summary of the new findings of the thesis
Research purpose:
Based on the research motivations mentioned, the main objective of the thesis is to explore tourist satisfaction with heritage tourism destinations in Vietnam. The thesis will identify and clarify the relationships between factors influencing tourist satisfaction at these destinations. Additionally, it will focus on assessing the moderating effect of experience quality on these relationships. On this basis, specific management solutions will be proposed to help destination managers enhance tourist satisfaction and attract more visitors to heritage tourism sites in Vietnam.
Research methods
To ensure the reliability and validity of the research results, the thesis was conducted in two phases. The first phase was qualitative research to review the literature and test the appropriateness of the model and measurement scales. The literature was scientifically reviewed through a meta-analysis of previous studies related to the thesis's hypotheses. The second phase involved quantitative research to test the hypotheses.
The main results
This thesis examines the relationship between authenticity (objective authenticity and existential authenticity) and tourist satisfaction in heritage tourism in Vietnam. The thesis focuses on two main themes: (1) analyzing the factors on tourist satisfaction and (2) analyzing the moderating role of experience quality on the relationship between authenticity (objective authenticity and existential authenticity) and tourist satisfaction in heritage tourism. Within the scope of research at heritage tourism destinations in Vietnam, the thesis contributes by applying international theories and research to the context of Vietnamese tourism.
Seed contributions
- Theoretical:
Firstly, the case in Vietnam is a new approach to further elucidate the differences in tourist satisfaction with heritage tourism destinations compared to other types of services and tourism.
Secondly, the thesis enhances understanding of the factors affecting tourist satisfaction at heritage tourism destinations by developing the model of Domínguez-Quintero, AM and colleagues (2019) to examine the process by which tourists' perceptions of authenticity and destination attachment affect their satisfaction. Additionally, the thesis proposes to examine the moderating role of experience quality on the relationship between authenticity, destination attachment, and tourist attraction.
Finally, the results of this study have significant implications for the tourism industry, promoting a clearer understanding of the importance of managing tourist satisfaction strategies in the development of heritage tourism destinations.
- Practical:
From an experiential perspective, the study has provided a comprehensive picture of heritage tourism and tourist satisfaction with heritage tourism destinations in Vietnam for state tourism management agencies, planners, and destination managers.
Analyzing satisfaction from a needs perspective will be very useful for state management agencies and tourism businesses to understand tourists' perceptions of Vietnam to evaluate and apply them to further develop the tourism industry.
Ultimately, the research results can provide various strategies for heritage destination management organizations to develop destinations.
Conclude
Based on the results of data analysis, the thesis has successfully achieved its initial research objectives. It focused on determining tourist satisfaction with heritage tourism destinations in Vietnam. The thesis examines the satisfaction of tourists with heritage tourism destinations in Vietnam, identifying and clarifying the relationships between factors and tourist satisfaction with these destinations. Additionally, it concentrates on evaluating the moderating effect of experience quality on these relationships. Alongside this, the thesis provides six general recommendations and some specific suggestions for state tourism management agencies, tour operators, local communities, and tourists. Consequently, the thesis identifies five limitations that could guide future research development.
12. Further research directions
- Expanding into the overall domestic and national context for more comprehensive and accurate results.
- Adjust data collection methods to ensure reliability and objectivity.
- Include survey location content in the questionnaire. At the same time, it is necessary to cite more results about the situation of tourism activities at typical heritage tourism destinations.
- Results are calculated through PLS-SEM technique and path coefficients. However, to provide more robust information about the weights and rankings of these parameters, further testing through multi-criteria decision-making methods is needed.
- Other factors can be explored and expanded based on the model used in this study such as perceived value, length of stay, and social media and trip purpose (Motivation).
13. Thesis-related publications
Pham Thai Son & Tran Thi Minh Hoa (2021), “The relationships among of authenticity, experience quality, place attachment, and satisfaction in heritage tourism”, Proceedings of the The 2nd International Conference on Innovations in the Social Sciences & Humanities, Ton Duc Thang University, Vietnam, ISBN 978-0-9945391-6-8, pp.431-442.
Pham Thai Son, Tran Thi Minh Hoa & Hoang Thi Trang (2021), “Developing of Heritage tourism in Vietnam: Examining Structural Relationships among Destination Image, Place Attachment and Tourist Satisfaction”, Proceedings of the International Conference on Culture, Education, and Tourism with Economic Development, ISBN: 978-604-80-5756-5, pp.1126-1135.
