1. Full name of PhD student: Pham Thai Son 2. Gender: Male
3. Date of birth: January 1, 1990 4. Place of birth: Binh Duong
5. Decision on recognition of PhD students: Decision No. 3618/QD-XHNV dated December 4, 2018 of the University of Social Sciences and Humanities, Vietnam National University, Hanoi, valid from December 4, 2018 to December 4, 2021.
6. Changes in training process (if any): Extension period from December 2021 to November 2024.
7. Thesis topic: Research on tourist satisfaction with heritage tourism destinations in Vietnam.
8. Major: Tourism 9. Code: 9810101.01
10. Scientific advisor: Associate Professor, Dr. Tran Thi Minh Hoa
11. Summary of new results of the thesis:
Research purpose
Based on the research motivations mentioned above, the main research purpose of the Thesis is to focus on understanding tourists' satisfaction with heritage tourism destinations in Vietnam. The Thesis identifies and clarifies the relationship between factors affecting tourists' satisfaction with these destinations. At the same time, the Thesis also focuses on assessing the moderating influence of experience quality on this relationship. On that basis, specific management solutions are proposed to help destination managers improve tourists' satisfaction and attract them to visit heritage tourism destinations in Vietnam.
Research methods
To ensure the reliability and validity of the research results, the Thesis was conducted in two phases. The first phase was a qualitative study to review the literature and test the suitability of the model and scale. The literature was systematically reviewed by meta-analysis based on the literature, integrating the results of previous studies related to the research hypotheses of the Thesis. The second phase was a quantitative study in hypothesis testing.
Main research results
This thesis examines the relationship between destination authenticity (objective authenticity and existential authenticity) and destination attachment with tourist satisfaction in heritage tourism in Vietnam. The thesis focuses on the main topics including (1) analyzing factors affecting tourist satisfaction and (2) analyzing the moderating role of experience quality on the relationship between destination authenticity (objective authenticity and existential authenticity) and destination attachment with tourist satisfaction in heritage tourism. With the scope of research in heritage tourism destinations in Vietnam, the contribution of the thesis is to apply international theories and research to the context of Vietnam tourism.
New Contribution
- In theory:
The case study in Vietnam is a new direction to clarify the difference in satisfaction with heritage tourism destinations compared to other types of tourism services.
Second, the thesis strengthens the understanding of the factors affecting tourist satisfaction at heritage tourism destinations by developing the model of Domínguez-Quintero, AM et al. (2019) to examine the process by which tourists' perceptions of authenticity and destination attachment influence their satisfaction. In addition, the thesis also proposes to examine the moderating role of experience quality on the relationship between authenticity, destination attachment and tourist satisfaction.
Finally, the results of this study have important implications for the tourism industry, promoting greater awareness of the importance of tourist satisfaction management strategies in heritage tourism destination development.
- In practice:
From an empirical perspective, the study has provided a comprehensive picture of heritage tourism and tourist satisfaction with heritage tourism destinations in Vietnam for State tourism management agencies, planners, and heritage tourism destination managers.
Analyzing satisfaction from a needs perspective will be very useful for State management agencies and tourism businesses to understand tourists' perceptions of Vietnam in order to evaluate and apply them to further develop the tourism industry.
Finally, the research results can provide heritage destination management organizations with different strategies for destination development.
Conclude
Based on the results of data analysis, the thesis has met the initial research objectives. The thesis focused on determining tourist satisfaction with heritage tourism destinations in Vietnam. In particular, the thesis has studied tourist satisfaction with heritage tourism destinations in Vietnam. The thesis has identified and clarified the relationship between factors affecting tourist satisfaction with these destinations. At the same time, the thesis also focuses on assessing the level of moderating influence of experience quality on this relationship. Along with that, the thesis gives six general recommendations and some specific recommendations for state management agencies on tourists, travel businesses, local communities and tourists. From there, the thesis recognizes five limitations from which to develop future research.
12. Further research directions:
- Expand into the domestic and international overview context for more comprehensive and accurate results.
- Adjust data collection methods to ensure reliability and objectivity.
- Include the survey location in the questionnaire. At the same time, it is necessary to include results on the tourism activity situation at typical heritage tourism destinations.
- The research results are calculated through PLS-SEM technique and path coefficients. However, to provide more solid information about the weights and rankings of these parameters, further testing through multi-criteria decision making methods is needed.
- Other factors can be explored and expanded upon based on the model used in this study such as Perceived Value, Length of Stay, Social Media and Motivation.
13. Publications related to the thesis:
Pham Thai Son & Tran Thi Minh Hoa (2021), “The relationships among of authenticity, experience quality, place attachment, and satisfaction in heritage tourism”, Proceedings of the The 2nd International Conference on Innovations in the Social Sciences & Humanities, Ton Duc Thang University, Vietnam, ISBN 978-0-9945391-6-8, pp.431-442.
Pham Thai Son, Tran Thi Minh Hoa & Hoang Thi Trang (2021), “Developing of Heritage tourism in Vietnam: Examining Structural Relationships among Destination Image, Place Attachment and Tourist Satisfaction”, Proceedings of the International Conference on Culture, Education, and Tourism with Economic Development, ISBN: 978-604-80-5756-5, pp.1126-1135.
INFORMATION ON DOCTORAL THESIS
1. Full name: Pham Thai Son 2. Sex: Male
3. Date of birth: January 1, 1990 4. Place of birth: Binh Duong
5. Amission decision number 3618/2018/QD-XHNV dated December 4, 2018 by University of Social Sciences and Humanities, Vietnam National University, Hanoi.
6. Changes in academic process: Extension period from December 2021 to November 2024
7. Official thesis title: Research on tourist satisfaction with heritage tourism destinations in Vietnam.
8. Major: Tourism 9. Code: 9810101.01
10. Supervisor: Assoc. Prof. Tran Thi Minh Hoa
11. Summary of the new findings of the thesis
Research purpose:
Based on the research motivations mentioned, the main objective of the thesis is to explore tourist satisfaction with heritage tourism destinations in Vietnam. The thesis will identify and clarify the relationships between factors influencing tourist satisfaction at these destinations. Additionally, it will focus on assessing the moderating effect of experience quality on these relationships. On this basis, specific management solutions will be proposed to help destination managers enhance tourist satisfaction and attract more visitors to heritage tourism sites in Vietnam.
Research Methods
To ensure the reliability and validity of the research results, the thesis was conducted in two phases. The first phase was qualitative research to review the literature and test the appropriateness of the model and measurement scales. The literature was scientifically reviewed through a meta-analysis of previous studies related to the thesis's hypotheses. The second phase involved quantitative research to test the hypotheses.
The main results
This thesis examines the relationship between authenticity (objective authenticity and existential authenticity) and tourist satisfaction in heritage tourism in Vietnam. The thesis focuses on two main themes: (1) analyzing the factors on tourist satisfaction and (2) analyzing the moderating role of experience quality on the relationship between authenticity (objective authenticity and existential authenticity) and tourist satisfaction in heritage tourism. Within the scope of research at heritage tourism destinations in Vietnam, the thesis contributes by applying international theories and research to the context of Vietnamese tourism.
New contributions
- Theoretical:
Firstly, the case in Vietnam is a new approach to further elucidate the differences in tourist satisfaction with heritage tourism destinations compared to other types of services and tourism.
Secondly, the thesis enhances understanding of the factors affecting tourist satisfaction at heritage tourism destinations by developing the model of Domínguez-Quintero, AM and colleagues (2019) to examine the process by which tourists' perceptions of authenticity and destination attachment affect their satisfaction. Additionally, the thesis proposes to examine the moderating role of experience quality on the relationship between authenticity, destination attachment, and tourist attraction.
Finally, the results of this study have significant implications for the tourism industry, promoting a clearer understanding of the importance of managing tourist satisfaction strategies in the development of heritage tourism destinations.
- Practical:
From an experiential perspective, the study has provided a comprehensive picture of heritage tourism and tourist satisfaction with heritage tourism destinations in Vietnam for state tourism management agencies, planners, and destination managers.
Analyzing satisfaction from a needs perspective will be very useful for state management agencies and tourism businesses to understand tourists' perceptions of Vietnam to evaluate and apply them to further develop the tourism industry.
Ultimately, the research results can provide various strategies for heritage destination management organizations to develop destinations.
Include
Based on the results of data analysis, the thesis has successfully achieved its initial research objectives. It focused on determining tourist satisfaction with heritage tourism destinations in Vietnam. The thesis examines the satisfaction of tourists with heritage tourism destinations in Vietnam, identifying and clarifying the relationships between factors and tourist satisfaction with these destinations. Additionally, it concentrates on evaluating the moderating effect of experience quality on these relationships. Alongside this, the thesis provides six general recommendations and some specific suggestions for state tourism management agencies, tour operators, local communities, and tourists. Consequently, the thesis identifies five limitations that could guide future research development.
12. Further research directions
- Expanding into the overall domestic and national context for more comprehensive and accurate results.
- Adjust data collection methods to ensure reliability and objectivity.
- Include survey location content in the questionnaire. At the same time, it is necessary to cite more results about the situation of tourism activities at typical heritage tourism destinations.
- Results are calculated through PLS-SEM technique and path coefficients. However, to provide more robust information about the weights and rankings of these parameters, further testing through multi-criteria decision-making methods is needed.
- Other factors can be explored and expanded based on the model used in this study such as perceived value, length of stay, and social media and trip purpose (Motivation).
13. Thesis-related publications
Pham Thai Son & Tran Thi Minh Hoa (2021), “The relationships among of authenticity, experience quality, place attachment, and satisfaction in heritage tourism”, Proceedings of the The 2nd International Conference on Innovations in the Social Sciences & Humanities, Ton Duc Thang University, Vietnam, ISBN 978-0-9945391-6-8, pp.431-442.
Pham Thai Son, Tran Thi Minh Hoa & Hoang Thi Trang (2021), “Developing of Heritage tourism in Vietnam: Examining Structural Relationships among Destination Image, Place Attachment and Tourist Satisfaction”, Proceedings of the International Conference on Culture, Education, and Tourism with Economic Development, ISBN: 978-604-80-5756-5, pp.1126-1135.
