University of Social Sciences and Humanities - VNU Hanoi

I. General Information

• Full name:Nguyen Le Dinh Quy

• Year of birth: 1996

• E-mail:quynld96@gmail.com,ldquy@ussh.edu.vn,quynld@vnu.edu.vn 

• Workplace:Institute of Journalism and Communication Training

• Degree:Master's degreeYear received:2021

• Training process:

- 2026-present: Doctoral student in Business Administration

- 2024-2026: Bachelor of English Language

- 2018-2021: Master of Business Administration

- 2014-2018: Bachelor of Business Administration

• Foreign language proficiency:English (Bachelor of English Language)

• Main research direction:Marketing communications, digital communication, consumer psychology and behavior.

II. Scientific works:

1. Books:

1.International Marketing textbook(Co-editor), Construction Publishing House, Hanoi, 2026.

2.International E-commerce Textbook(Co-editor), Construction Publishing House, Hanoi, 2026.

2. Book Chapters:

3. Article:

1. “Virtual destination brand experiences shaping real-world travel intentions: Evidence from global and Vietnamese discourse”, Tourism and Hospitality Research, 2026, 14673584251414700.

2. “Factors shaping local residents' participation in sustainable tourism: a case study in Vietnam”, Discover Sustainability, No. 6(1), 2025, 746.

3. “From the Margins to the Center: A Discourse Analysis of Vietnamese Feminism on Facebook Confession Pages”, Journal of International Women's Studies, no. 27(3), 2025, 3.

4. “Mindfulness practice and work performance: the mediating role of emotional intelligence and psychological capital”, Brain and Behavior, no. 15(1), 2025, e70291.

5. “Factors affecting the successful implementation of customer relationship management in 3-to-5-star hotels in Vietnam”, Cogent Social Sciences, no. 10(1), 2024, 2316062.

6. “Understanding the startup's intention of digital marketing's learners: An application of the theory of planned behavior (TPB) and technology acceptance method (TAM)”, Cogent Business & Management, No. 10(2), 2023, 2219415.

7. “Agricultural productivity growth in Vietnam in reform and post-reform period”, Cogent Economics & Finance, No. 9(1), 2021, 1972524.

8. “Factors affecting adoption of building information modeling in construction projects: A case of Vietnam”, Cogent Business & Management, No. 8(1), 2021, 1918848.

9. “Critical factors affecting construction labor productivity: A comparison between perceptions of project managers and contractors”, Cogent Business & Management, No. 8(1), 2021, 1863303.

10. “The relationship between income inequality and savings: evidence from household-level panel data in Vietnam”, Journal of Applied Economics, No. 23(1), 2020, P. 709-728.

11. “From Heart-Speech to Hate-Speech: A Discourse Analysis of Nationalism on Social Media in Vietnam”, International Journal of Sport Communication, No. 1(aop), 2026, P. 1-12.

12. “A study of the impact of local gastronomy quality on international tourist satisfaction: Empirical evidence in Danang City, Vietnam”, African Journal of Hospitality, Tourism and Leisure, No. 9(2), 2020.

13. “Analysis of the spatial impact of the tourism industry on Vietnam's economic growth”, African Journal of Hospitality, Tourism and Leisure, No. 8(2), 2019, P. 1-9.

14. “An overview of the relationship between psychological capital and entrepreneurial orientation of startup companies”, VNU Journal of Science: Policy and Management Studies, No. 36 (1), 2020.

15. “The impact of the COVID-19 pandemic on the Vietnamese retail industry: Current situation and recommendations”, Science & Technology Development: Economic - Law and Management Sciences, No. 5(2), 2021, pp. 1395-1403.

16. “Building a startup ecosystem for young people: Current situation and conditions”, Journal of Education, No. 493, 2021, pp. 49-53.

17. “Developing high-quality human resources to meet the needs of businesses in the Fourth Industrial Revolution”, Journal of Education, No. 498, 2021.

18. “The Impact of Electronic Word-of-Mouth on TikTok on Hanoi Students' Travel Destination Choice Decisions”, Finance Magazine, Issue 2, March 2025.

19. “The dual impact of social networks on the learning life and personal development of students of the University of Prosecution in the context of digital transformation”, Journal of Prosecution Science, No. 89(5), 2025.

20. “Mindfulness, Stress, and Resilience in Vietnamese Students: Some Theoretical Issues and Proposed Implementations in Higher Education”, Journal of Education, No. 25 (Special Issue 10), 2026.

21. “The influence of TikTok on the dining choices of young people in Hanoi”, Journal of Economics - Law & Banking, No. 286+287, 2026.

22. “Factors affecting the level of acceptance of AI tools in the self-study process of English among Journalism students at the University of Social Sciences and Humanities, Vietnam National University, Hanoi”, Journal of Education, No. 25 (Special Issue 6), 2025, pp. 404-410.

23. “Exploring brand loyalty toward traditional confectioneries in an emerging market”, Entrepreneurship and Sustainability Issues, No. 8(1), 2020, 60.

24. “Attracting the Foreign Direct Investment (FDI) in High Technology Farming towards Green Growth in Vietnam”, Climate Change and Sustainability Management in Vietnam and Taiwan ICCSM-2020, Hanoi, October 28, 2020, P. 307-316.

25. “Effect of audit rotation, audit fee and auditor competence to motivate auditor and audit quality: Empirical evidence in Vietnam”, Academy of Accounting and Financial Studies Journal, No. 23(2), 2019, P. 1-14.

III. Science and Technology Projects at all levels

1. The dissemination of cultural values ​​among young people on social media platforms in Vietnam today, Nafosted project (National Science and Technology Development Fund), 2025-2028, Scientific Secretary.

2. Digital transformation in Vietnam's urban logistics: Drivers, barriers, and consequences impacting operational efficiency and supply chain resilience, Nafosted project (National Science and Technology Development Fund), 2025-2028, Principal member.

3. Researching modern, universal values ​​for all humanity to serve national development in the new period, State-level project KX.03.02/21-30, 2024-2027, Member.

4. Continue to improve the institutional framework on human rights and civil rights to meet the requirements of creating momentum for rapid and sustainable national development in the new context. State-level research project KX.05.02/21-30, 2024-2027, Member.

5. Research evaluating the current situation and proposing solutions to combat intentional crimes against human life, health, honor, and dignity in Tuyen Quang province, Provincial-level project, 2025-2026, Member.