1. Full name of PhD student: Nguyen Manh Cuong 2. Gender: Male
3. Date of birth: March 6, 1989 4. Place of birth: Hanoi
5. Decision on recognition of PhD students: 3618/2018/QD-XHNV
6. Changes in training process (if any): 24-month extension from 12/2022 to 12/2024
7. Thesis topic: Media power in elections in India (Case study of 2014 Indian General Elections)
8. Major: Political Science
9. Code: 9310201.01
10. Scientific advisor: Associate Professor, Dr. Pham Quoc Thanh
Prof. Dr. Duong Xuan Ngoc
11. Summary of new results of the thesis:
Research purpose:
- To quantify the role and influence of media in shaping the political views of voters in elections and the decision of Indian voters when casting their votes.
Research object of the thesis:
- Research on the correlation of media power in elections in general and in the 2014 Indian General Election in particular.
Research methods used:
- Political science approach: in which the media is defined as an institution related to other institutions in the social whole, namely politics and the electorate. In this light, the study aims to identify and analyze the influence of the media on voters in terms of forming political opinions, rather than treating the media in terms of its content and its impact on the voting decisions of those who want to follow quantitative analysis.
- Interdisciplinary research method: Media power is related to the political power of the election party, especially in the election as a whole, as a "whole" - a complex system made up of many components - it must be approached and researched using an interdisciplinary method.
- Method of using secondary and retrospective documents.
- In-depth interviews with voters and journalists who participated in or observed the 2014 General Elections in India.
Main results of the thesis
The thesis “Media Power in Elections in India (Case Study of 2014 Indian General Elections)” has the following theoretical and practical values:
One is to evaluate the correlation between the relationship between media and politics in political elections.
Second, assess the ability of media power to consolidate and create political power and political parties need to know how to use media effectively to consolidate and create their political power through the relationship between media and voters and the public.
Third, reaffirming that media and politics, if combined smoothly, can bring about a very sharp and effective combined strength. Some people call the media “the king without a crown”, others call it the “fourth power” that lies next to and complements the three branches of political power: executive, legislative, and judicial. The thesis contributes the view that the media is not outside of politics, it either belongs to this or that political party, even though the media is a “soft” power.
Fourth, to identify the methods and forms of media power in the 2014 General Elections in India.
Fifth, assess why the BJP media won the election, especially Narendra Modi's media team, which built media power by changing the voting behavior of Indian voters.
Sixth, to provide a methodology to quantify media power and the overall picture of the 2014 Indian political election campaign in particular and the person and political platform of the new Indian Prime Minister Narendra Modi and the new ruling party BJP of India that Modi represents.
Seventh, the thesis topic has practical value from providing and evaluating the experience of applying the achievements of internet technology in the election in India, which has been and is the trend of election campaigns in many countries in the world, in which Vietnam can also select to refer to and learn to a certain extent.
New contributions of the thesis
Up to now, studies on media power in the field of elections in India have been almost absent in Vietnam. In foreign books and newspapers, this is also not a topic that many researchers have devoted their efforts to comprehensively studying. In fact, there are still few writers in this field in Vietnam and there has not been any research or mention of media power in politics in India, especially in the field of elections.
The thesis focuses on analyzing and clarifying the most general rules of communication in political life; the impact mechanism, the usage mechanism, as well as political methods and techniques to create media power, thereby contributing to and consolidating the political power of Indian political parties.
- Further research directions: The PhD student intends to continue to learn and research more about the economic, political and social policies of Indian Prime Minister Narendra Modi after 2 terms (by 2024, he will be in his 3rd term) which have many similarities with Vietnam such as digital economy, digital society, smart cities, escaping the poverty trap for more than 600 million near-middle-class people, etc.
13. Publications related to the thesis:
1) Nguyen Manh Cuong (2017), “The role of television in Indian society in the early 21st century”, Journal of Indian and Asian Studies (8), pp.60-70.
2) Nguyen Manh Cuong (2018), “Media and Development: A Case Study of India”, Vietnamese Social Sciences and Humanities in the Globalization Process, Hanoi National University Publishing House, pp. 173-200.
3) Nguyen Manh Cuong (2018), “Mass media and Prime Minister Narendra Modi's image building of India”, Journal of Indian and Asian Studies (3/64), pp. 27-34.
4) Nguyen Manh Cuong (2019), “Changing trends of contemporary Indian journalism”, Oriental Studies, New studies, Science and Technology Publishing House, pp. 91-111.
5) Nguyen Manh Cuong (2020), “Some theories on election models”, Proceedings of the Scientific Conference for Young Cadres and Postgraduate Students in 2019, VNU University of Social Sciences and Humanities, Publishing House. Hanoi National University, pp. 222-241.
6) Nguyen Manh Cuong (2020), “Narendra Modi and Indian social media in the 2014 General Election”, Journal of Indian and Asian Studies, special issue on Indian Prime Minister Narendra Modi (8/81), pp. 122 – 135.
7) Nguyen Manh Cuong (2022), “Complementary and competitive logic of mediatization in media power (Modeling media power in elections in India)”, Proceedings of the Scientific Conference for Young Cadres and Postgraduate Students in 2021, VNU University of Social Sciences and Humanities, Vietnam National University Publishing House, Hanoi, pp. 122-159.
8) Nguyen Manh Cuong (2022), “Mediated Buzzwords and Their Impacts on 2014 General Election in India”, The First International Conference on The Issues of Social Sciences and Humanities, Hanoi National University Publishing House, pp. 265-288.
9) Nguyen Manh Cuong (2023), “Some Studies on Media Power”, Bimonthly ISRG Journal of Arts Humanities & Social Sciences ISRGJAHSS (September & October), pp. 426-434.
10) Nguyen Manh Cuong (2023), “Image Building for Political Leaders in Election Campaigns”, Bimonthly ISRG Journal of Arts Humanities & Social Sciences ISRGJAHSS (November & December), pp. 10-14.
11) Nguyen Manh Cuong (2023), “Political Marketing in Elections and Putin's Case Study“, Global Journal of Arts Humanity and Social Sciences (3 Iss-11), GSAR Publishers, pp. 1325-331.
INFORMATION ON DOCTORAL THESIS
1. Full name: Nguyen Manh Cuong
2. Sex: Male
3. Date of birth: 06/03/1989
4. Place of birth: Hanoi, Vietnam
5. Admission decision number: 3618/2018/QD-XHNV
6. Changes in academic process: 24 months extension from 12/2022 to 12/2024
7. Official thesis title: Media Power in Indian Elections (Case Study of 2014 Indian General Elections)
8. Major: Political Science
9. Code: 9310201.01
10. Supervisors: Assoc. Prof, Ph.D Pham Quoc Thanh
Prof., Ph.D Duong Xuan Ngoc
11. Summary of the new findings of the thesis
Research objectives:
- To qualitatively determine the role and influence of media in the formation of political views of voters in elections and the decisions of Indian voters when voting.
Thesis research's object:
- To study the correlation of media power in elections in general and in the 2014 Indian General Elections in particular.
Research methods used:
- Political science method: in which media is defined as an organization related to other organizations in the whole society, specifically politics and voters. In this light, the study aims to identify and analyze the influence of media on voters in terms of forming political opinions, instead of treating the media in terms of its content and its impact on the voting decisions of those who want to follow quantitative analysis.
- Interdisciplinary research method: Media power is related to the political power of the election party, especially in the election as a whole, as a "whole" - a complex system made up of many components - it must be approached and studied by an interdisciplinary method.
- Method of using secondary and retrospective documents.
- Method of in-depth interviews with voters and journalists who participated or observed the 2014 General Elections in India.
Main results of the thesis
The thesis "Media power in elections in India (Case study of the 2014 Indian General Election)" has the following theoretical and practical values:
First, assess the correlation between the relationship between media and politics in political elections.
Second, assess the ability of media power to consolidate and create political power and political parties need to know how to use media effectively to consolidate and create their political power through the relationship between media and voters and the public.
Third, reaffirm that media and politics, if combined smoothly, can bring about extremely sharp and effective combined strength. Some people call the media "the uncrowned king", others call it the "fourth power" branch that lies next to and complements the three branches of political power: executive, legislative, and judicial. The thesis contributes the view that the media is not outside of politics, it either belongs to this or that political party, although the media is a "soft" power.
Fourth, determine the method and form of media power in the 2014 General Election in India.
Fifth, evaluate why the BJP media won the election, especially how the media team of Narendra Modi has built media power through changing the voting behavior of Indian voters.
Sixth, provide a methodology to quantify media power and the overall picture of the 2014 Indian political election in particular and the person, political platform of the new Indian Prime Minister Narendra Modi and the new ruling party BJP of India that Modi represents.
Seventh, the thesis topic has practical value from providing and evaluating media experiences in applying the achievements of internet technology in the election in India, which has been and is a trend in the election campaign of many countries in the world, in which Vietnam can also choose to refer to and learn to a certain extent.
New contribution of the thesis
Up to now, studies on media power in the election field in India have almost not been present at all in Vietnam. In fact, there are few researchers in this field in Vietnam and there has not been any research or mention of media power in politics in India, especially in the field of elections.
The thesis focuses on analyzing and clarifying the most general rules of media in political life; the mechanism of influence, the mechanism of use, and political methods and techniques to create media power, thereby contributing to and consolidating the political power of Indian political parties.
12. Further research directions: The PhD student intends to continue to study and research more about the economic, political and social policies of Indian Prime Minister Narendra Modi after 2 terms (by 2024, he will be in his 3rd term) which has many similar focuses with Vietnam such as digital economy, digital society, smart cities, escaping the poverty trap for more than 600 million near-middle-class people, etc.
13. Thesis-related publications
1) Nguyen Manh Cuong (2017), “The role of television in Indian society in the early 21st century”, Journal of Indian and Asian Studies (8), pp.60-70.
2) Nguyen Manh Cuong (2018), “Media and Development: A Case Study of India”, Vietnam Social Sciences and Humanities in the Process of Globalization, Hanoi National University Publishing House, pp.173-200.
3) Nguyen Manh Cuong (2018), “Mass Media and the Image Building of India by Prime Minister Narendra Modi”, Journal of Indian and Asian Studies (3/64), pp.27-34.
4) Nguyen Manh Cuong (2019), “The Changing Trend of Contemporary Indian Journalism”, Oriental Studies, New Studies, Science and Technology Publishing House, pp.91-111.
5) Nguyen Manh Cuong (2020), “Some theories on electoral models”, Proceedings of the Scientific Conference for Young Officials and Postgraduate Students in 2019, VNU University of Social Sciences and Humanities, Hanoi National University Publishing House, pp.222-241.
6) Nguyen Manh Cuong (2020), “Narendra Modi and Indian Social Media in the 2014 General Election”, Journal of India and Asian Studies, special issue on Indian Prime Minister Narendra Modi (8/81), pp.122-135.
7) Nguyen Manh Cuong (2022), “Complementary and Competitive Logics of Media Power Inter-mediation (Modeling Media Power in Elections in India)”, Proceedings of the Scientific Conference for Young Officials and Postgraduate Students in 2021, VNU University of Social Sciences and Humanities, Hanoi National University Publishing House, pp.122-159.
8) Nguyen Manh Cuong (2022), “Mediated Buzzwords and Their Impacts on 2014 General Election in India”, The First International Conference on The Issues of Social Sciences and Humanities, Hanoi National University Publishing House, pp.265-288.
9) Nguyen Manh Cuong (2023), “Some Studies on Media Power”, Bimonthly ISRG Journal of Arts Humanities & Social Sciences ISRGJAHSS (Spetember & October), pp.426-434.
10) Nguyen Manh Cuong (2023), “Image Building for Political Leaders in Election Campaigns”, Bimonthly ISRG Journal of Arts Humanities & Social Sciences ISRGJAHSS (November & December), pp.10-14.
11) Nguyen Manh Cuong (2023), “Political Marketing in Elections and Putin's Case Study“, Global Journal of Arts Humanity and Social Sciences (3 Iss-11), GSAR Publishers, pp.1325-331.
