TTLV: Enhancing the quality of communication activities at the Library and Digital Knowledge Center, Vietnam National University, Hanoi.

 

1. Student's full name: Ngo Cong Luu 2. Gender: Male
3. Date of birth: February 26, 1997
4. Place of birth: Hanoi
5. Decision No. 4058/2022/QD-XHNV dated December 28, 2022, of the Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi, recognizing the student.
6. Changes in the training process:
(Note the types of changes and the corresponding times)
7. Thesis/Project Title: IMPROVING THE QUALITY OF COMMUNICATION ACTIVITIES AT THE CENTER FOR LIBRARY AND DIGITAL KNOWLEDGE, VIETNAM NATIONAL UNIVERSITY, HANOI
8. Industry: Journalism Studies (Applied Orientation) Code: 8320101
9. Scientific supervisor: Dr. Phan Van Kien, Director of the Institute of Journalism and Communication Training, University of Social Sciences and Humanities
(Please specify your scientific title, academic degree, full name, and workplace.)
10. Summarize the results of the thesis/project:
From March to September 2024, the Library and Digital Knowledge Center of Vietnam National University, Hanoi (VNU-LIC) made many positive changes in its communication efforts. The quantity and quality of communication products improved significantly. The products diversified in genre, including newsletters, training videos, review videos, and images, with rich content suitable for students. In particular, the quality of images, sound, and content was enhanced thanks to investment in professional staff and modern equipment.

Media products have attracted significant user interest, with a substantial increase in engagement across digital platforms, reflected in specific data and charts. Media events were professionally organized and highly appreciated by leaders and news users.

The survey revealed that the majority of users responded positively to the quantity and quality of media products, showing a clear improvement in many aspects such as product diversity, visuals, sound, and content.

The center's leadership highly appreciates the innovation of this project, especially the upgrades in personnel, technology, and communication content. These innovations have helped to connect and interact more effectively with information users, contributing to the center's success in supporting learning and research.
11. Practical applications:
Innovations in VNU-LIC's communication activities have proven highly applicable in practice, not only enhancing VNU-LIC's communication effectiveness but also strongly supporting learning and research for faculty and students of VNU, as demonstrated by:
- Improve the effectiveness of VNU-LIC's communication model.
- Enhancing awareness and access to information for students.
- Training and enhancing digital skills for students.
12. Future research directions: (if any)
13. Published works related to the thesis/project:
(List the works in chronological order if available)

       


 

1. Full name: Ngo Cong Luu................................ 2. Sex: Male
3. Date of birth: February 26, 1997................................ 4. Place of birth: Hanoi
5. Admission decision number: 4058/2022/QD-XHNV............................................................ Dated: December 28, 2022
6. Changes in academic process:
(List the forms of change and corresponding times)
7. Official thesis title: IMPROVING THE QUALITY OF COMMUNICATION ACTIVITIES AT THE VNU - LIBRARY AND DIGITAL KNOWLEDGE CENTER
8. Major: Journalism 9. Code: 8320101
10. Supervisors: PhD. Phan Van Kien, Director of USSH – School of Journalism and Communication
(Full name, academic title and degree)
11. Summary of the findings of the thesis:
From March to September 2024, the VNU – Library and Digital Knowledge Center (VNU-LIC) has had many positive innovations in communication. The quantity and quality of communication products have been significantly improved. The products are diverse in genres such as newsletters, training videos, review videos, images, etc. with rich content, suitable for students. In particular, the quality of images, sounds, and content have all been improved thanks to investment in professional personnel and modern equipment.

The communication products have attracted great attention from users, with interactions increasing significantly on digital platforms, reflected through specific data and charts. Communication events are professionally organized, highly appreciated by leaders and information users.

Through the survey, the majority of users responded positively to the quantity and quality of media products, showing a clear improvement in many aspects such as product diversity, images, sounds, and content.

The center's leaders highly appreciate the innovation of this project, especially the upgrading of human resources, technology, and media content. The innovations have helped connect and interact more effectively with users, contributing to the center's success in supporting learning and research.
12. Practical applicability, if any:
Innovations in VNU-LIC's communication activities have been and are highly applicable in practice, not only improving the communication effectiveness of VNU-LIC but also strongly supporting the learning and research of tutors and students of VNU, as shown through:
- Improving the effectiveness of VNU-LIC's communication model
- Raising awareness and access to information for students
- Training and improving digital capacity for students
13. Further research directions, if any: ...................................................................................
14. Thesis-related publications: ................................................................................................
(List them in chronological order)