1. Student's full name: Ngo Cong Luu 2. Gender: Male
3. Date of birth: February 26, 1997
4. Place of birth: Hanoi
5. Student recognition decision No. 4058/2022/QD-XHNV dated December 28, 2022 of the President of the University of Social Sciences and Humanities, Vietnam National University, Hanoi
6. Changes in the training process:
(record the forms of change and the corresponding time)
7. Thesis/project title: IMPROVING THE QUALITY OF COMMUNICATION ACTIVITIES AT THE LIBRARY AND DIGITAL KNOWLEDGE CENTER, VNU
8. Industry:
Journalism (applied orientation) Code: 8320101
9. Scientific advisor: Dr. Phan Van Kien, Director of the Institute of Journalism and Communication Training, University of Social Sciences and Humanities
(Clearly state scientific title, academic degree, full name and working organization)
10. Summary of thesis/project results:
From March to September 2024, the Center for Digital Library and Knowledge, VNU (VNU-LIC) has had many positive innovations in communication. The quantity and quality of communication products have been significantly improved. The products are diverse in genres such as newsletters, training videos, review videos, images, etc. with rich content, suitable for students. In particular, the quality of images, sound, and content have all been improved thanks to investment in professional personnel and modern equipment.
Media products have attracted great attention from users, with interactions increasing significantly on digital platforms, reflected in specific data and charts. Media events are professionally organized and highly appreciated by leaders and news users.
Through the survey, the majority of users responded positively to the quantity and quality of media products, showing clear improvements in many aspects such as product diversity, images, sounds, and content.
The center's leaders highly appreciated the innovation of this project, especially the upgrading of human resources, technology and communication content. The innovations have helped to connect and interact more effectively with users, contributing to the center's success in supporting learning and research.
11. Practical application:
Innovations in VNU-LIC's communication activities have been and are highly applicable in practice, not only improving the communication effectiveness of VNU-LIC but also strongly supporting the learning and research of VNU's lecturers and students, as shown through:
- Improve the efficiency of VNU-LIC's communication model
- Raise awareness and access to information for students
- Training and improving digital capacity for students
12. Further research directions: (if any)
13. Published works related to the thesis/project:
(list projects in chronological order if available)
INFORMATION ON MASTER'S THESIS
1. Full name: Ngo Cong Luu................................ 2. Sex: Male
3. Date of birth: February 26, 1997................................ 4. Place of birth: Hanoi
5. Admission decision number: 4058/2022/QD-XHNV............................................................ Dated: December 28, 2022
6. Changes in academic process:
(List the forms of change and corresponding times)
7. Official thesis title: IMPROVING THE QUALITY OF COMMUNICATION ACTIVITIES AT THE VNU - LIBRARY AND DIGITAL KNOWLEDGE CENTER
8. Major: Journalism 9. Code: 8320101
10. Supervisors: PhD. Phan Van Kien, Director of USSH – School of Journalism and Communication
(Full name, academic title and degree)
11. Summary of the findings of the thesis:
From March to September 2024, the VNU – Library and Digital Knowledge Center (VNU-LIC) has had many positive innovations in communication. The quantity and quality of communication products have been significantly improved. The products are diverse in genres such as newsletters, training videos, review videos, images, etc. with rich content, suitable for students. In particular, the quality of images, sounds, and content have all been improved thanks to investment in professional personnel and modern equipment.
The communication products have attracted great attention from users, with interactions increasing significantly on digital platforms, reflected through specific data and charts. Communication events are professionally organized, highly appreciated by leaders and information users.
Through the survey, the majority of users responded positively to the quantity and quality of media products, showing a clear improvement in many aspects such as product diversity, images, sounds, and content.
The center's leaders highly appreciate the innovation of this project, especially the upgrading of human resources, technology, and media content. The innovations have helped connect and interact more effectively with users, contributing to the center's success in supporting learning and research.
12. Practical applicability, if any:
Innovations in VNU-LIC's communication activities have been and are highly applicable in practice, not only improving the communication effectiveness of VNU-LIC but also strongly supporting the learning and research of tutors and students of VNU, as shown through:
- Improving the effectiveness of VNU-LIC's communication model
- Raising awareness and access to information for students
- Training and improving digital capacity for students
13. Further research directions, if any: ...................................................................................
14. Thesis-related publications: ..........................................................................................
(List them in chronological order)
