1. Student's name: Hoang Xuan Thuy.
2. Gender: female.
3. Date of birth: July 17, 1995.
4. Place of birth: Viet Tri, Phu Tho.
5. Student recognition decision No. 3058/QD-XHNV dated October 24, 2018 of the President of the University of Social Sciences and Humanities, Vietnam National University, Hanoi.
6. Changes in the training process:
- Extend the study and research period by 03 months due to the impact of the Covid19 epidemic according to the School's policy. Newly extended period: December 2020.
7. Thesis topic title: "Factors affecting the purchasing behavior of students in Hanoi city today".
8. Major: Sociology. Code: 8310301.01
9. Scientific advisor Assoc.Prof.Dr. Nguyen Thi Thu Ha, Faculty of Sociology, University of Social Sciences and Humanities, Vietnam National University, Hanoi.
10. Summary of thesis results:
- The vast majority of students spend most of their money on the essential needs of student life: housing, food, living expenses, etc. Entertainment needs (going out, traveling, gathering, etc.), clothing, etc. are spent moderately by students. Shopping is an activity that meets the psychological needs of students and is considered an effective form of entertainment. In addition, shopping is an activity that helps students express their personality, creativity, and aesthetic style. Students still choose traditional commerce more than e-commerce. In the case of online shopping, students often choose the SHIP-COD method, which means checking the goods before paying. Students often do not care about the brand, but care more about the price due to their low income. Moreover, students do not have a reasonable spending plan, do not have a predetermined time, but often buy things emotionally and spontaneously.
- There are two groups of factors that influence students' purchasing behavior, which are two groups of behaviors related to socio-demographic factors (origin, age, gender) and non-personal factors (learning environment, opinions of family, friends, purchasing trends of young people). Students' purchasing behavior is closely related to the need to express, assert themselves, want to be respected and is influenced by value orientations from the living environment and surrounding relationships. The level of satisfaction of students with purchased products is only temporary.
11. Practical application:
-Clarifying the current situation and factors affecting the purchasing behavior of students in Hanoi in the current context of Vietnam, thereby predicting their future purchasing trends to make appropriate recommendations.
12. Further research directions:
- Changes in student purchasing behavior due to the impact of social networks today.
13. Published works related to the thesis: none.
INFORMATION ON MASTER'S THESIS
1. Full name : Hoang Xuan Thuy
2. Gender: Female
3. Date of birth: 17/7/1995
4. Place of birth: Viet Tri, Phu Tho.
5. Admission decision number: 3058/QD-XHNV, Dated October 24, 2018,VNUHN-University of Social Sciences and Humanities
6. Changes in academic process: Extending the study and research time for 3 more months due to the impact of the Covid19 epidemic according to the school's policy. New period to be extended: December 2020.
7. Official thesis title: “Factors affecting buying behavior of students in Hanoi city today” Sociology
8. Major: Sociology 9. Code: 8310301.01
10. Supervisors: Assoc.Dr. Nguyen Thi Thu Ha, Faculty of Sociology, University of Social Sciences and Humanities, Hanoi National University.
11. Summary of the findings of the thesis:
- The majority of students spend most of theexpenses on necessitiessuch as accommodation, meals, apparel and entertainment (going out, traveling, gathering…) are afforded by students. Shopping is an activity that responds to the psychological needs of students, and is considered to be an effective recreational activity. Besides, shopping is an activity that helps students express their own personality, creativity, as well as aesthetic style. style. Students still opt for more traditional commerce over e-commerce. In the case of online purchases, students often choose SHIP-COD, A payment method in which customers pay after having checked the goods.Students are often not interested in the brand name, but more in the price due to low income. In addition, students do not have a reasonable spending plan, or have a predetermined time, but often buy goods emotionally and arbitrarily.
- There are two groups of factors that influence student's buying behavior, two groups of behaviors that belong to socio-demographic factors (background, age, gender) and non-personal factors (learning environment, opinions of family, friends, buying trends of young people). The student's buying behavior is closely related to the need toexpress themselves and be respected and influenced by the value orientation from the environment and the surrounding relationships. The student's satisfaction with purchased products iscontemporaryonly.
12. Practical applicability:
Clarifying the current situation and factors affecting the buying behavior of students in Hanoi in the current Vietnamese context, thereby predicting their buying trend in the future to bring make appropriate recommendations.
13. Further research directions:
The changes in the student's buying behavior are influenced by today's social networks.
14. Thesis-related publications: not yet.
