1. Student's full name: Nguyen Van Su
2. Religious beliefsh: Male
3. Date of birth: 01/01/1985
4. Place of birth: communeMy Thanh BacCai Lay district, Tien Giang province.
5. Decision on student admission: Decision 3617/2018/QD-XHNV, dated December 4, 2018, of the Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi.
6. Changes in the training process:
7. Thesis Title: Media promotion of agricultural products from the Southwestern region of Vietnam through Tien Giang newspapers..
8. Major: Journalism Studies; Code: 8320101-01-UD
9. Scientific supervisor: Dr.Le Thi Nha, Academy of Journalism and Communication.
10. Summary of the thesis results:
The press in Tien Giang plays a crucial role in promoting agricultural products from the Southwestern region of Vietnam to consumers both domestically and internationally. Information published on the online edition of Ap Bac Newspaper and Tien Giang Radio and Television Station has immense power and influence on public perception. It not only raises public awareness but also aims to change the perception of businesses, producers, and the general public regarding the importance of building, protecting, and promoting Vietnamese agricultural products in the current period.
Analyzing and accurately assessing the current state of media communication in Tien Giang province regarding the promotion of agricultural products, in order to propose effective solutions to contribute to the development of Vietnamese agricultural products, is an extremely important issue, not only in terms of awareness and theory but also in practice, given Vietnam's deep integration into the international economy. Based on this perspective, this thesis focuses on researching and addressing the following issues:
This thesis systematizes and clarifies theoretical issues regarding the communication and promotion of agricultural products; the role and significance of this communication and promotion. Through its study and research, the thesis also addresses theoretical issues concerning online newspapers and television; the strengths of online newspapers and television compared to print media in the communication and promotion of agricultural products. Simultaneously, the thesis clearly demonstrates the role of online newspapers and television in the communication and promotion of agricultural products in the Southwestern region of Vietnam, enabling these products to be competitive in the market.
Based on theoretical research, and through studying articles and interviewing leaders, editors, and reporters of the online edition of Ấp Bắc Newspaper and Tiền Giang Radio and Television Station, this thesis analyzes and evaluates the current state of content and format for promoting agricultural products in the Southwestern region of Vietnam on online media and television. Simultaneously, by comparing these findings with the opinions of businesses, consumers, editors, and reporters gathered through in-depth interviews, the thesis identifies the strengths and weaknesses of television and print media in promoting agricultural products in the Southwestern region of Vietnam today.
Due to limited research time and the author's limited scientific research experience, this thesis inevitably contains shortcomings that need to be addressed. Therefore, I sincerely hope to receive guidance and feedback from colleagues, teachers, and researchers to further improve the content of this thesis.
11. Practical applications:
Through this thesis, we provide an in-depth look at the current state of operations of The press in Tien Giang is striving to find its own path amidst increasingly fierce competition from other media in the region and nationwide. Therefore, this thesis practically assesses the role and impact of local journalism on promoting agricultural products in the Southwestern region of Vietnam. Furthermore, the author hopes that this thesis will serve as a useful reference for media organizations and a valuable resource for advising government authorities on the development of journalism to support the promotion of agricultural products today.
12. Future research directions:
Following this thesis, we continued to survey readers and consumers inside and outside the province regarding the media promotion of agricultural products from the Southwestern region of Vietnam in Tien Giang province. This provided a practical basis for proposing our opinions to relevant authorities and media agencies.
13. Published works related to the thesis: None.
INFORMATION ON MASTER'S THESIS
1. Full name of the practitioner: Nguyen Van Su
2. Gender: Male
3. Date of birth: January 1, 1985
4. Place of birth: My Thanh Bac commune, Cai Lay district, Tien Giang province.
5. Student recognition decision: Decision 3617/2018 / QD-XHNV, dated December 4, 2018 of the Rector of University of Social Sciences and Humanities, Vietnam National University, Hanoi.
6. Changes in the training process:
7. Title of thesis topic: Communication to promote agricultural products in the Southwest region on Tien Giang newspaper.
8. Major: Journalism; Code: 8320101-01-UD
9. Scientific instructors: Dr. Le Thi Nha, Institute of Journalism and Propaganda.
10. Summary of the results of the thesis:
Tien Giang press plays a huge role in the communication and promotion of agricultural products in the Southwest to domestic and foreign consumers. The information on the Electronic North Newspaper and Tien Giang Radio and Television Station has a great power and influence on the community's common awareness. It not only raises public awareness, but also progresses to change the perception of the business community, producers in particular and the public in general about the importance of building, protecting and promoting. Vietnamese agricultural products in the current period.
The analysis and correct assessment of the current situation of media work in the Tien Giang press in promoting agricultural products to provide effective solutions to contribute to promoting the process of building and developing Vietnamese agricultural products is The issue is very important not only in terms of perception and theory but also in practice in terms of our country's deep integration into the international economy. From this point of view, the thesis has focused on researching and solving the following problems:
Thesis systematized and clarified the theoretical issues about the communication to promote agricultural products; the role and meaning of communication to promote agricultural products. Through acquiring, learning, the thesis has also raised theoretical issues of electronic newspapers and television; the strength of electronic newspapers and television compared to printed newspapers in the communication and promotion of agricultural products. At the same time, the thesis also clearly shows the role of electronic newspapers and television in the communication and promotion of agricultural products in the southwestern region so that agricultural products of this region can be competitive in the market.
On the basis of researching theoretical issues, through researching articles, interviewing leaders, editors and reporters of the Electronic Northern Newspaper and Tien Giang Radio and Television Station, the thesis analyzed. , assess the current status of content and forms of communication to promote agricultural products in the Southwest region on electronic newspapers and television today. At the same time, comparing with opinions of businesses, consumers, editors and reporters in the in-depth interview, then, the thesis has pointed out the advantages and limitations of television media in the current communication and promotion of agricultural products in the South West.
Due to the limited research time and the limited scientific research experience of the author, it is certain that the thesis cannot avoid considerations that need to be overcome. Therefore, we look forward to the guidance and suggestions of colleagues, teachers, and researchers to further improve the contents of the thesis.
11. Practical applicability in practice:
Through this thesis, we give a close look at the current situation of Tien Giang press in the movement to find its own direction, in the face of the increasingly fierce competition with other media types. in this region and across the country. Since then, the thesis practically assesses the role and impact of the local media on the media to promote agricultural products in the Southwest. In addition, the writer hopes that this thesis will be a useful reference for the media, a useful document promoting authorities at all levels to develop the press to serve agricultural promotion. current production.
12. Further research directions:
After this thesis, we continue to survey readers and consumers inside and outside the province about the communication to promote agricultural products in the Southwest region in the Tien Giang newspaper. That is the practical basis in suggesting their opinions to the authorities and the media.
13. Published works related to the thesis:
