1. Student's full name: Hoang Xuan Thuy.
2. Gender: female.
3. Date of birth: July 17, 1995.
4. Place of birth: Viet Tri, Phu Tho.
5. Decision No. 3058/QD-XHNV dated October 24, 2018, of the Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi, recognizing the student.
6. Changes in the training process:
- The study and research period has been extended by 3 months due to the impact of the Covid-19 pandemic, in accordance with the University's policy. The new extended period is December 2020.
7. Thesis title: “Factors influencing the purchasing behavior of students in Hanoi today”.
8. Major: Sociology. Code: 8310301.01
9. Scientific advisor: Assoc. Prof. Dr. Nguyen Thi Thu Ha, Department of Sociology, Faculty of Social Sciences and Humanities, Vietnam National University, Hanoi.
10. Summary of the thesis results:
But The vast majority of students spend most of their money on essential needs: housing, food, living expenses, etc. Entertainment (going out, traveling, socializing, etc.), clothing, etc., are moderately covered by students. Shopping is an activity that satisfies students' psychological needs and is considered an effective form of entertainment. Furthermore, shopping allows students to express their personality, creativity, and aesthetic style. Students still choose traditional commerce more often than e-commerce. When buying online, students often opt for cash-on-delivery (COD), meaning they inspect the goods before paying. Students tend to prioritize price over brand due to their low income. Moreover, students lack a rational spending plan and a predetermined budget, often making impulsive and emotional purchases.
- Two groups of factors influence students' purchasing behavior: socio-demographic factors (background, age, gender) and non-personal factors (learning environment, opinions of family and friends, youth purchasing trends). Students' purchasing behavior is closely related to their need for self-expression and self-affirmation, their desire for respect, and is influenced by value orientations from their living environment and surrounding relationships. Students' satisfaction with purchased products is only temporary.
11. Practical applications:
ButTo clarify the current situation and factors influencing the purchasing behavior of students in Hanoi within the context of present-day Vietnam, and thereby predict their future purchasing trends in order to provide appropriate recommendations.
12. Future research directions:
- Changes in students' purchasing behavior due to the impact of social media today.
13. Published works related to the thesis: None.
INFORMATION ON MASTER'S THESIS
1. Full name : Hoang Xuan Thuy
2. Gender: Female
3. Date of birth: July 17, 1995
4. Place of birth: Viet Tri, Phu Tho.
5. Admission decision number: 3058/QD-XHNV, Dated October 24, 2018,VNUHN-University of Social Sciences and Humanities
6. Changes in academic process: Extending the study and research time for 3 more months due to the impact of the Covid19 epidemic according to the school's policy. New period to be extended: December 2020.
7. Official thesis title: “Factors affecting buying behavior of students in Hanoi city today” Sociology
8. Major: Sociology 9. Code: 8310301.01
10. Supervisors: Assoc.Dr. Nguyen Thi Thu Ha, Faculty of Sociology, University of Social Sciences and Humanities, Hanoi National University.
11. Summary of the findings of the thesis:
- The majority of students spend most of theexpenses on necessitiessuch as liên, meals, apparel and entertainment (going out, traveling, gathering…) are afforded by students. Shopping is an activity that responds to the psychological needs of students, and is considered to be an effective recreational activity. Besides, shopping is an activity that helps students express their own personality, creativity, as well as attitude style. style. Students still opt for more traditional commerce over e-commerce. In the case of online purchases, students often choose SHIP-COD, A payment method in which customers pay after having checked the goods.Students are often not interested in the brand name, but more in the price due to low income. In addition, students do not have a reasonable spending plan, or have a predetermined time, but often buy goods emotionally and arbitrarily.
- There are two groups of factors that influence student's buying behavior, two groups of behaviors that belong to socio-demographic factors (background, age, gender) and non-personal factors (learning environment, opinions of family, friends, buying trends of young people). The student's buying behavior is closely related to the need toexpress themselves and be respected and influenced by the value orientation from the environment and the surrounding relationships. The student's satisfaction with purchased products ismeadowonly.
12. Practical applicability:
Clarifying the current situation and factors affecting the buying behavior of students in Hanoi in the current Vietnamese context, thereby predicting their buying trend in the future to bring make appropriate recommendations.
13. Further research directions:
The changes in the student's buying behavior are influenced by today's social networks.
14. Thesis-related publications: not yet.
