University of Social Sciences and Humanities - VNU Hanoi

I. General Information

• Year of birth: 1974.
• E-mail:huyenanh02@yahoo.com
• Affiliation: Faculty of Journalism and Communication.
• Academic rank: Associate Professor. Year of appointment: 2014.
• Academic degree: PhD. Year received: 2010.
• Training process:

1995: Bachelor of Journalism,Hanoi University.

1996: Bachelor of English, Hanoi University of Foreign Languages ​​Education.

2001: Master of Journalism, Faculty of Social Sciences and Humanities, Vietnam National University, Hanoi.

2010: PhD in Public Relations and Advertising, Sogang University (South Korea).

• Foreign language proficiency: English (Bachelor's degree).
• Main research areas: Journalism genres; Online journalism, content production and online commentary management; Communication by organizations and institutions in the press and on social media; Journalism theory; Public relations theory; Methods of managing and producing multimedia communication products; Communication in special situations (crises, wars, etc.); Communication about national image; Public and journalistic access to information; Public participation in journalism and communication activities; Strategic communication in organizations and institutions in Vietnam and the Asia-Pacific region; Public relations strategies and tactics; International public relations; Communication about personal and organizational brands on social media; Korean studies...

II. Scientific works

Book

1. "Public Relations: Theory and Practice", National University of Hanoi Publishing House, 2014.

Article

1. "The 'relationship' scale in public relations research"Journal of Political Theory and Communication, 2014.
2. "Understanding and Applying Social Media in Business - A Historical Perspective on the Issue Worldwide"Proceedings of the international scientific conference “Journalism in the Process of Globalization: Opportunities, Challenges and Prospects”,The Vietnam Journalists Association, Nhan Dan Newspaper, the Academy of Journalism and Communication, Quang Ninh Radio and Television Station, and the University of Vienna (Austria) organized events in Vietnam in October 2013 and 2014.
3. “The way of improving public relations programs in Vietnam's Doi Moi as employed by the development of Korean public relations” (Methods for enhancing the effectiveness of Vietnam's public relations programs during the Doi Moi (Renovation) period based on South Korea's experience in public relations development), Proceedings of the 9th International Scientific Conference on Korean Studies in the Asia-Pacific Region: "Korea and Korean Studies from an Asian Perspective",Organized in Vietnam, November 2008, 2009.
4. "Sources and the Use of Sources in Vietnamese Journalism Today"Proceedings of the international scientific conference “Management of Media Sources and Information Providers in the Digital Era”The University of Social Sciences and Humanities (VNU Hanoi) and the Konrad Adenauer Stiftung (Federal Republic of Germany) co-organized this event in Vietnam in March 2014.
5. "Access to information for Vietnamese journalists in the digital age"Journal of Political Theory and Communication, 2016.
6. "The current methods used by Vietnamese journalists to access information from the internet"Journalist Magazine, 2016.
7. "Some models of external information activities around the world"Foreign Affairs Information Magazinei, 2015.
8. “Korea's national image through a content analysis of articles about Korea in Vietnamese online newspapers”,International scientific journal International Review of Korean Studiess, 2015.
9. "Based on the 2015 report on the current state and trends of media in Vietnam and the Asia-Pacific region, we can look at the opportunities and challenges in PR training in the coming period."Workshop on PR Research and Training in the Digital Age and International IntegrationAcademy of Broadcasting and Communication, May 2016.
10. “Korea's National Image through a content analysis of articles about Korea in Vietnamese online newspapers”,International Conference on “The Global Perspective on 70 years of Korea's Independence, 2015.

III. Science and Technology Projects at all levels

1. The relationship between businesses and the press (survey of the top 500 largest businesses in Vietnam in 2012 and 2013)2016.
2. The current situation and solutions for Vietnamese journalists' access to information.2015.
3. Promoting Vietnam and its people through magazines.2015.
4. Hanoi's external information activities in the era of integration., 2015.