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Associate Professor, Dr. Nguyen Thi Thanh Huyen

E-mail huyenanh02@yahoo.com
Position Deputy Director
Unit Institute of Journalism and Communication

Introduction / skills

I. General information

  • Year of birth: 1974.
  • E-mail:huyenanh02@yahoo.com
  • Work unit: Faculty of Journalism and Communication.
  • Academic title: Associate Professor. Year of appointment: 2014.
  • Degree: PhD. Year received: 2010.
  • Training process:

1995: Bachelor of Journalism,Hanoi University of Science.

1996: Bachelor of English, University of Foreign Languages, Hanoi.

2001: Master of Journalism, University of Social Sciences and Humanities, Vietnam National University, Hanoi.

2010: PhD in Public Relations and Advertising, Sogang University (Korea).

  • Foreign language proficiency: English (bachelor).
  • Main research directions: Journalism genres; Electronic newspapers, Content production and management of electronic newspaper comments; Communication of organizations and agencies in the press and on social networks; journalism theory; public relations theory; methods of management and production of multimedia communication products; communication in special situations (crisis, war...); communication about national image; access to information by the public and journalists; public participation in press and communication activities; strategic communication in organizations and agencies in Vietnam and the Asia-Pacific region; Public relations strategies and tactics; International public relations; Communication about personal and organizational brands on social networks; Korean studies...

II. Scientific works

Book

  1. “Public Relations: Theory and Practice”, Hanoi National University Publishing House, 2014.

Article

  1. “The “Relationship” Scale in Public Relations Research”,Journal of Political Theory and Communication, 2014.
  2. “Awareness and application of social media in business - A historical perspective on studying the issue in the world”,Proceedings of the international scientific conference “Journalism in the globalization process: Opportunities, challenges and prospects”,Vietnam Journalists Association, Nhan Dan Newspaper, Academy of Journalism and Communication, Quang Ninh Radio and Television Station, University of Vienna (Austria) organized in Vietnam in October 2013 and 2014.
  3. “The way of improving public relations programs in Vietnam's Doi Moi as employed by the development of Korean public relations” (Methods to improve the effectiveness of Vietnam's public relations programs during the Doi Moi period based on Korea's experience in developing public relations), Proceedings of the 9th International Scientific Conference on Korean Studies in the Asia-Pacific Region: "Korea and Korean Studies from an Asian Perspective",held in Vietnam, November 2008, 2009.
  4. “Sources and use of sources in Vietnamese press today”,Proceedings of the international scientific conference “Management of Media Sources and Information Providers in Digital Era”,University of Social Sciences and Humanities (VNU) and Konrad Adenauer Stiftung (Germany) co-organized in Vietnam 3/2014, 2014.
  5. “Access to information of Vietnamese journalists in the digital age”,Journal of Political Theory and Communication, 2016.
  6. “The current method of using internet sources by Vietnamese journalists”,Journalist Magazine, 2016.
  7. “Some models of foreign information activities in the world”,Foreign Information Magazinei, 2015.
  8. “Korea's national image through a content analysis of articles about Korea in Vietnamese online newspapers”,International Review of Korean Studys, 2015.
  9. “From the Research Report on the current situation and trends of communication in Vietnam and the Asia Pacific region 2015, looking at opportunities and challenges in PR training in the coming time”,Workshop on PR Research and Training in the Digital Age and International Integration,Academy of Science and Technology, May 2016.
  10. “Korea's National Image through a content analysis of articles about Korea in Vietnamese online newspapers”,International Conference on “The Global Perspective on 70 years of Korea's Independence, 2015.

III. Science and Technology topics at all levels

  1. The relationship between businesses and the press (survey of the top 500 largest businesses in Vietnam in 2012 and 2013),2016.
  2. Current situation and solutions for Vietnamese journalists' access to information2015.
  3. Promote Vietnam's country and people in magazines,2015.
  4. Foreign information activities of Hanoi City in the integration period, 2015.
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