That was the statement of Associate Professor Dr. Phung Xuan Nha (Director of VNU) at the meeting with journalists, reporters, and former journalism students of VNU on the occasion of the 88th anniversary of Vietnam Revolutionary Press Day (June 21, 1925 - June 21, 2013) held on June 19, 2013.
Communication contributes to maximizing resources
Communication activities have a very important position and role, especially in today's social development trends. Even in the field of research and training, universities increasingly recognize the importance of communication in connecting with society, with businesses, employers, partners and even with learners. A strong unit, with good facilities, effective operations, many valuable research projects but not connecting to the outside, not widely promoted will not be able to promote its strengths, not attract resources for development.
Member universities in particular and VNU in general, in the recent development process, have trained thousands of bachelors and students of all systems for the country, including many famous scientists at home and abroad, excellent managers; valuable research projects, including dozens of projects that have won the State Prize, Ho Chi Minh Prize, etc. Currently, scientists of VNU are continuing to carry out many scientific projects of practical significance, contributing to the development of society and the country. However, communication and promotion activities are not yet commensurate with the activities of VNU, so the enthusiasm and efforts of teachers have not yet received the encouragement, support, assistance and honor that they deserve from society.
Through such realities, member universities in particular, as well as VNU in general, really want to create connections between former students and journalism students - journalists working at many agencies and newspaper offices with the activities of VNU's media centers.
Discussing this issue, Associate Professor Dr. Phung Xuan Nha emphasized: “The Faculty of Journalism and Communication, the Center for Journalism and Communication (University of Social Sciences and Humanities) and the Center for Communication and Public Relations (VNU) will be important bridges in this activity”.
Effective promotion is the mission of the media unit.
The Center for Journalism and Communication, University of Social Sciences and Humanities, always recognizes its position, role and heavy responsibility in the development orientation of the University to become a research university. In addition to the function of creating a modern practical environment close to the outside reality, supporting the Faculty of Journalism and Communication in training activities, the Center also has an important task in informing and promoting the image of the University. In the modern development trend, promoting the image of the unit to the outside plays a very important role. For large units, the communication department is always considered important, because communication is to bring the appearance of the unit to the outside and investing in communication is one of the ways to develop the brand.
MSc. Dinh Viet Hai (3rd from right, Deputy Head of Training Department) answered VTV's question during the school's enrollment information exchange on March 12, 2013.
In recent years, the Center has always promoted activities to promote the Social Sciences and Humanities brand. The Center, together with the Faculty of Journalism and Communication, is a bridge with external press agencies to post the School's image on mass media, organize press conferences to introduce the School's important activities, and design a diverse and friendly admissions website interface. The Center also promotes communication activities for major events that have great influence, such as: One thousand paper cranes and wishes for the earthquake in Japan; organize press conferences to introduce the launch of student learning materials; deploy many articles introducing the School's image to the mass media... Through such activities, the Social Sciences and Humanities brand has gradually been affirmed and promoted more widely both domestically and internationally.
Regarding the development orientation of the Center in the coming time, MSc. Pham Dinh Lan - Director of the Center for Social Sciences and Humanities said: "In addition to creating a practical environment right in the classroom, through the facilities invested by the School and VNU, the task of promoting the image of the University of Social Sciences and Humanities in particular and VNU in general is also one of the key tasks of the Center in the coming time".
In addition to reporting news and information about the school's activities, in the coming time, the Center will focus on increasing articles and images about the portraits of scientists, outstanding teachers of the school, and former students who studied at the school and are currently holding important positions in society.
In addition, the Center is also investigating, improving and upgrading the new website interface. The version under construction is aimed at being friendly and modern, simple but rich in information content, creating an optimal information space for students, the public and the outside press when they want to learn and exploit information about the School.