TTLV: Research on night tourism demand from international tourists in Hanoi

1. Student's full name: Tran Ngoc Quyet 2. Gender: Male
3. Date of birth: September 15, 1992
4. Place of birth: Nam Dinh
5. Decision on student admission No. 3014/2019/QD-XHNV dated July 30, 2019, by the Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi.
6. Changes in the training process:
7. Thesis title: “Research on nighttime tourism demand from international tourists in Hanoi”
8. Major: Tourism; Code: 8810101.01
9. Scientific supervisor: Assoc. Prof. Dr. Tran Thi Minh Hoa – Faculty of Economics and Business, Phenikaa University.
10. Summary of the thesis results:
The thesis has reviewed domestic and international studies on nighttime tourism demand from visitors. Based on that, the author systematized the theoretical and practical issues regarding night tourism demand (concept, tourism demand, trends in tourism demand, night tourism, night tourism demand, night tourism products, components creating night tourism demand). Using observation, questionnaire interviews, and Excel data processing tools, the study revealed the current state of demand for services such as: demand for night-time food and beverage services, demand for night-time entertainment services, and demand for night-time shopping services. The research results show that international tourists visiting Hanoi at night enjoy street shopping, participating in street entertainment activities, and enjoying street food. However, the spending on night tourism activities by international tourists in Hanoi is not high, with only 6.2% of tourists spending over 2 million VND on night tourism activities in Hanoi. This necessitates diversifying night tourism products to meet demand. This encourages tourists to spend more, thereby generating revenue for tourism service businesses.
With the research results, solutions, and recommendations provided by the author, this study will serve as a basis for the Hanoi city government and tourism service businesses to understand the current state of demand for night tourism among international visitors. This will enable them to develop appropriate policies and solutions, stimulate night tourism, diversify tourism products for the capital city, and enhance the image of Hanoi in the eyes of tourists and international friends.
11. Practical applications: Some of the content may be useful for the Hanoi People's Committee in guiding the development of night tourism.
12. Further research directions: Research on nighttime tourism demand among tourists in major cities of Vietnam.
13. The published works related to the thesis:
Tran Ngoc Quyet (2022), Promoting Hanoi's night tourism activities, Tourism Magazine, December 2022 issue, pp. 48-49
 

INFORMATION ON MASTER'S THESIS

1. Full name: Tran Ngoc Quyet 2. Sex: Male
3. Date of birth: Sep 15th, 1992
4. Place of birth: Nam Dinh Provice
5. Admission decision number: 3014/2019/QD-XHNV; Dated: July 30th, 2019 by the Rector of the University of Social Sciences and Humanities, Hanoi National University
6. Changes in academic process:
7. Official thesis title: “Study on night tourism demand of international tourists in Hanoi”
8. Major: Tourism 9. Code: 8810101.01
10. Supervisors: Assoc. Prof. Tran Thi Minh Hoa - Faculty of Business and Economics of Phenikaa University.
11. Summary of the findings of the thesis:
The thesis has reviewed the domestic and foreign works on the night tourist bridge of tourists. On that basis, the author has systematized theoretical and practical issues on night tourism bridge (concept, tourist demand, trend of tourist bridge, night tourism, night tourism bridge, tourism products). night calendar, components to create night tourism bridge. By observing, interviewing questionnaires... and using Excel data processing tools, the research has shown the status of service requests such as requests for night food service, requests for food service, and requests. about night entertainment services and requirements for night shopping services. According to the research results, international tourists when traveling overnight in Hanoi like street shopping, enjoy participating in street entertainment activities and enjoying street food. However, the cost of night tourism activities of international tourists in Hanoi is not high when only 6.2% of tourists spend over 2 million VND for night tourism activities in Hanoi. This requires us to diversify night tourism products so that we can stimulate customers to spend more to bring in revenue for travel service businesses.
With the research results and solutions, as well as the incentives and suggestions given by the author, this study will be the basis for the Hanoi government as well as the historical city tourism service businesses to be implemented in accordance with the law. Night tourism requirements of international tourists today are in order to come up with reasonable policies and solutions, creating conditions for stimulating night tourism as well as diversifying tourism products for the Capital, strengthening the image of Hanoi city in the eyes of international tourists and friends.
12. Practical applicability, if any: Some contents may be useful for the Hanoi People's Committee in the orientation of developing night tourism.

13. Further research directions, if any: Study on night tourism demand of tourists in big cities of Vietnam.

14. Thesis-related publications:

Tran Ngoc Quyet (2022), Promoting Hanoi's night tourism activities, Travel Magazine, December issue, 2022, pp. 48-49