Biodiversity Conservation Issues on VTV2 Channel of Vietnam Television (Survey 2012-2013)

1. Student's name: Ho Vinh Son

2. Gender: Female

3. Date of birth: October 19, 1978

4. Place of birth: Vinh Phuc

5. Decision on recognition of students No: 2119/QD-XHNV-SDH; date: November 1, 2011

of the Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi

6. Changes in training process: none

7. Thesis topic: Biodiversity Conservation on VTV2 channel, Vietnam Television (Survey 2012-2013)

8. Major: Journalism. Code: 60.32.01

9. Scientific advisor: Associate Professor, Dr. Duong Xuan Son

10. Summary of thesis results:

The thesis outlines the theoretical basis and current status of communication activities on biodiversity conservation on VTV2 channel of Vietnam Television; presents the concepts of environment, environmental protection, biodiversity, biodiversity conservation, general appearance of communication activities on biodiversity conservation in Vietnam, current status of communication activities on biodiversity conservation on VTV2 channel, evaluates the quantity, quality, and form of communication activities on biodiversity conservation on VTV2 channel through the programs Green Vietnam, Sustainable Development and Environmental Education Issues.,The thesis clarifies the effectiveness, evaluates the strengths and limitations of communication activities on biodiversity conservation of the programs Green Vietnam, Sustainable Development and Educational Issues. From the survey of the three programs mentioned above, recommendations and solutions are given to improve the quality of communication activities on biodiversity conservation and environmental programs on television.

11. Practical applicability: Providing theories and practical solutions to build environmental programs for television stations.

12. Further research directions: : Can go into depth to study and improve the economic and social effectiveness of environmental programs on television; study the specifics of building environmental programs at provincial stations.

INFORMATION ON MASTER'S THESIS

1. Full name: Ho Vinh Son 2. Sex: Female

3. Date of birth: October 19, 1978 4. Place of birth: Vinh Phuc

5. Admission decision number: 2119/QD-XHNV-SĐH: Dated November 1, 2011 Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi.

6. Changes in academic process: No

7. Official thesis title:

8. Major: Journalism-Communicatons 9. Code: 60.32.01

10. Supervisors: Assoc.Prof – Dr. Duong Xuan Son,

11. Summary of the findings of the thesis: : The thesis gives the theoretical and practical basis for communication activities about biodiversity conservation on the channel VTV2, presenting concepts of environment, environmental protection, biodiversity, biodiversity conservation, an overview of communication programs on biodiversity conservation in Vietnam, the status of communication activities on biodiversity conservation on VTV2; evaluate the quantity, quality and form of communication activities on biodiversity conservation on VTV2 based on programs such as Green Vietnam, Sustainable Development, Environmental Education. The thesis clarifies the effectiveness, strengths and limitations of the communication activities on biodiversity conservation of three programs mentioned above. From the actual survey of these programs, the thesis proposes recommendations and solutions to improve the quality of communication activities on biodiverstiy conservation and environmental programs on television today.

12. Practical applicability, if any: As provided theoretical and practical solutions to develop environmental programs for TV stations.

13. Further research directions, if any: Future study to enhance economic and social effectiveness of environmental programs on television; undertake specific research in the development of environmental programs at provincial TV stations.