The issue of biodiversity conservation on VTV2 channel of Vietnam Television (Survey 2012-2013)

1. Student's full name: Ho Vinh Son

2. Gender: Female

3. Date of birth: October 19, 1978

4. Place of birth: Vinh Phuc

5. Decision to recognize students No.: 2119/QD-XHNV-SDH; Date: November 1, 2011

by the Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi

6. Changes in the training process: none

7. Thesis title: The Issue of Biodiversity Conservation on VTV2 Channel, Vietnam Television (Survey 2012-2013)

8. Major: Journalism. Code: 60.32.01

9. Scientific supervisor: Associate Professor, Dr. Duong Xuan Son

10. Summary of the thesis results:

This thesis outlines the theoretical basis and current state of biodiversity conservation communication activities on VTV2 channel of Vietnam Television; presents the concepts of environment, environmental protection, biodiversity, biodiversity conservation; the general appearance of biodiversity conservation communication activities in Vietnam; the current state of biodiversity conservation communication activities on VTV2 channel; and evaluates the quantity, quality, and forms of biodiversity conservation communication activities on VTV2 channel through the programs "Green Vietnam, Sustainable Development and Environmental Education Issues".,This thesis clarifies the effectiveness and evaluates the strengths and limitations of biodiversity conservation communication activities in the programs "Green Vietnam," "Sustainable Development," and "Educational Issues." Based on the survey of these three programs, it proposes recommendations and solutions to improve the quality of biodiversity conservation communication and environmental programs on television.

11. Practical applications: Provides theoretical frameworks and practical solutions for developing environmental programs for television stations.

12. Further research directions: Further research could be conducted to improve the economic and social effectiveness of environmental programs on television; and to study the specifics of developing environmental programs at provincial television stations.

INFORMATION ON MASTER'S THESIS

1. Full name: Ho Vinh Son 2. Sex: Female

3. Date of birth: October 19, 1978 4. Place of birth: Vinh Phuc

5. Admission decision number: 2119/QD-XHNV-SĐH: Dated November 1, 2011 Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi.

6. Changes in academic process: No

7. Official thesis title:

8. Major: Journalism-Communicatons 9. Code: 60.32.01

10. Supervisors: Assoc. Prof – Dr. Duong Xuan Son,

11. Summary of the findings of the thesis: : The thesis gives the theoretical and practical basis for communication activities about biodiversity conservation on the channel VTV2, presenting concepts of environment, environmental protection, biodiversity, biodiversity conservation, an overview of communication programs on biodiversity conservation in Vietnam, the status of communication activities on biodiversity conservation on VTV2; evaluate the quantity, quality and form of communication activities on biodiversity conservation on VTV2 based on programs such as Green Vietnam, Sustainable Development, Environmental Education. The thesis clarifies the effectiveness, strengths and limitations of the communication activities on biodiversity conservation of three programs mentioned above. From the actual survey of these programs, the thesis proposes recommendations and solutions to improve the quality of communication activities on biodiverstiy conservation and environmental programs on television today.

12. Practical applicability, if any: As provided theoretical and practical solutions to develop environmental programs for TV stations.

13. Further research directions, if any: Future study to enhance economic and social effectiveness of environmental programs on television; undertake specific research in the development of environmental programs at provincial TV stations.