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TTLV: Hallyu wave in Korea's cultural diplomacy strategy in Vietnam from the perspective of soft power

Tuesday - February 8, 2022 20:48
1. Student's full name: Luong Thi Thu Ngan 2. Gender: Female
3. Date of birth: October 24, 1993
4. Place of birth: Yen Bai city
5. Student recognition decision No. 4420/2019/QD-XHNV dated November 26, 2019 of the President of the University of Social Sciences and Humanities, Vietnam National University, Hanoi.
6. Changes in training process: None
7. Thesis topic: Hallyu wave in Korea's cultural diplomacy strategy in Vietnam from the perspective of soft power
8. Major: Asian Studies; Code: 60 31 06 01
9. Scientific supervisor: Associate Professor, Dr. Le Dinh Chinh, Faculty of Oriental Studies, University of Social Sciences and Humanities - Vietnam National University, Hanoi
10. Summary of thesis results:
Up to now, studies on the Hallyu wave have mainly focused on the aspect of popular culture and its influence on Vietnamese youth. In fact, there have not been many in-depth studies on the Hallyu wave in Vietnam from the perspective of soft power, and the direction of developing the Hallyu wave in Vietnam in Korea's cultural diplomacy strategy to enhance soft power. The research results of the thesis will contribute to the achievements of studies on the Hallyu wave in Vietnam, clarifying more about how Korea deploys this wave, its influence in Korea's cultural diplomacy strategy in Vietnam, thereby drawing lessons for Vietnam's cultural diplomacy strategy.
11. Practical application:
According to Professor Joseph S. Nye, one of the factors that makes Vietnam's soft power attractive today is culture. Therefore, research on cultural diplomacy - one of the important solutions to promote soft power - is extremely necessary, of which the Hallyu wave in Vietnam is a typical example.
12. Further research directions: None
13. Published works related to the thesis: None
                                                                                            INFORMATION ON MASTER'S THESIS

1. Full name: Luong Thi Thu Ngan 2. Sex: Female
3. Date of birth: October 24, 1993
4. Place of birth: Yen Bai city
5. Admission decision number: 4420/2019/QD-XHNV on November 26, 2019 by Rector of University of Social Sciences and Humanities, Vietnam National University.
6. Changes in academic process: None
7. Official thesis title: Korean Wave as Tool for Korea's Cultural Diplomacy in Vietnam as part of soft power approach
8. Major: Asian Studies 9. Code: 60 31 06 01
10. Supervisors: Assoc. Prof. Dr Le Dinh Chinh, Faculty of Oriental Studies, University of Social Sciences and Humanities, Vietnam National University
11. Summary of the findings of the thesis:
Until now, research on the Korean wave has mainly focused on the aspect of popular culture and its influence on Vietnamese youth. In fact, there have not been many in-depth studies on the Korean wave in Vietnam from the perspective of soft power, and the direction of the development of the Korean wave in Vietnam in Korea's cultural diplomacy strategy to strengthen its soft power. The research results of the thesis will contribute a part to the achievements of researches on the Korean wave in Vietnam, further clarifying how Korea has deployed this wave, its influence in cultural diplomacy strategy of Korea in Vietnam to draw lessons from Vietnam's cultural diplomacy strategy.
12. Practical applicability:
According to Professor Joseph S. Nye, one of the attractive points of Vietnam's soft power today is culture. Therefore, studying cultural diplomacy - one of the important solutions to promote soft power is necessary of which the Korean wave in Vietnam is a typical example.
13. Further research directions: None
14. Thesis-related publications: None

Author:Vu Nga

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