Cinema and Popular Arts - New, modern, promising and practical majors of the University of Social Sciences and Humanities officially enroll students from 2024

To help students and parents better understand this new and interesting field of study, USSH Media had a conversation with Associate Professor, Dr. Dang Thi Thu Huong (Vice Principal) and teachers working and teaching at the Faculty of Literature, University of Social Sciences and Humanities - the unit that developed the project to open the field and directly trains this field of study.
Could you please share in general why the Faculty of Literature, University of Social Sciences and Humanities has the idea of ​​building this interesting and new training program?
According to Associate Professor, Dr. Dang Thi Thu Huong: The University of Social Sciences and Humanities has experience and inherited the results from the Project on training certificates in Screenwriting and Film Criticism Theory (Ford Foundation, 2005-2012). The implementation of the project to build a bachelor's degree in Cinema and Popular Arts is also based on very careful research and practical surveys on the movement trends of contemporary Vietnamese cultural and artistic life, closely following the orientation of the Party and State on building a cultural industry as well as the current demand for human resources in the field of cinema and popular arts.
The construction of a new major was conceived and carefully prepared by the University of Social Sciences and Humanities, going through a very strict appraisal and acceptance process. Since 2020, the University of Social Sciences and Humanities has included this new major in the Plan for majors and majors for the period 2021 - 2025 and has been approved by the Vietnam National University, Hanoi. Immediately after that, the Faculty of Literature, as the professional focal point, has actively built the training program framework; edited and completed it based on receiving comments from leading experts in the fields of cinema, art, literature, education, ... at home and abroad.   The new and different point of the Bachelor of Cinema and Popular Arts at VNU-USSH is to aim at training high-quality human resources capable of researching, grasping, and shaping national cinema and popular arts, promoting major cinema/popular art trends in the world into Vietnam and introducing Vietnamese cinema/art abroad, at the same time, being able to directly participate in the life and movement of contemporary popular culture, grasping the forms of
public and the laws of motion of artistic taste, integrated into the global context
cultural globalization. At the same time, during the learning process, learners will also be equipped with knowledge, practice professional skills and necessary supporting skills directly related to careers in the field of cinema: director, screenwriter, producer, archiver, etc. to meet the increasing demands of the modern labor market.

What core knowledge blocks does the training program of the industry focus on equipping students with?
Dr. Nguyen Thi Nam Hoang (Deputy Head of the Faculty of Literature) said: Based on references from advanced training programs in the world (typically the College of Media at the University of Illinois Urbana - Champgain, USA) and domestic training practices, while closely following the needs and demands of human resources for the field of cinema and arts in Vietnam, the content of the bachelor's training program in Cinema and Popular Arts of VNU-USSH includes general knowledge, knowledge by field, knowledge by industry, by industry group and industry.
In which, the knowledge block by industry group and the industry knowledge block will include subjects that provide knowledge directly related to the field of cinema and contemporary popular art such as: Popular art in the digital age; Overview of cinema and television genres; Overview of world cinema history; Popular culture of countries around the world; Narrative, virtual reality and digital technology; Popular music; Contemporary visual arts; Contemporary theater and performance arts; Cinema drama in creating multimedia works; Vietnamese cinema and world cinema; Film curator and art curator; Film screenwriter; Film director, film editor, cameraman, about Sitcom, TV series and reality TV; Research and criticism of cinema; Art communication; Management of film projects and film funds; Organization of film production and storage;...
In addition to the required courses, students can choose very interesting courses according to their interests, strengths and career orientation.
Associate Professor Dr. Hoang Cam Giang (lecturer of the Faculty of Literature, University of Social Sciences and Humanities) shared more: Different from the traditional training model of specialized schools that have been operating for many years in Vietnam with specialized vocational fields such as directing, filming, acting, etc., the Bachelor of Cinema and Popular Arts program aims to train workers with a foundation of writing skills, with a wealth of humanities and interdisciplinary knowledge to participate in the field of cinema and popular arts in positions such as screenwriter, curator, critic, researcher, theorist, digital content creator, cinema and popular arts project manager, archiving and exploiting cinema and popular arts heritage. It can be said that the program does not repeat existing training programs but opens a new direction in training, supplementing human resources for the gap in the labor market created by the development of cinema associated with popular arts. It is also a practical way to contribute to the training of human resources for the cultural industry that the Party and State are promoting.
Currently, the general trend of training majors at the University of Social Sciences and Humanities is to increase practicality. So how is that trend reflected in the training program of this new major, Dr. Nguyen Thi Nam Hoang?
A highlight of the training program of the Cinema and Popular Arts major of the University of Social Sciences and Humanities is that, in addition to providing students with systematic and in-depth knowledge of the history, development process, characteristics, and major cinema/popular art movements in the world and Vietnam, we especially focus on the goal of training students in professional skills and necessary supplementary skills directly related to cinema and art.
During the study at the School, in addition to theoretical subjects, students will study highly practical subjects such as: Film editing; theory and practice; Script adaptation in cinema art; Practice of film and television scriptwriting; Management of film projects and film funds; Organization of film production, distribution and storage.
With a large partnership system of the Faculty of Literature and the University, students majoring in Cinema and Popular Arts at the University of Social Sciences and Humanities have many opportunities to practice, intern, and work at agencies, production and business enterprises in the fields of cinema, media, and television; directly participate in projects to produce cinema products, have the opportunity to meet and interact with veteran directors, screenwriters, and artists who directly participate in the artistic life and cultural industry right from their school days.
Students of the University of Social Sciences and Humanities are familiar with film and art premieres and discussions right on campus organized by the Cinema Club, Department of Art Studies (University of Social Sciences and Humanities); they have met and talked with many famous directors and screenwriters such as Dang Nhat Minh, Pham Nhue Giang, Doan Hoang Kien, Viet Vu and Duong Dieu Linh, Dang Thai Huyen, and many production crews of famous TV series. After graduating, students not only have a solid, in-depth knowledge base but also solid professional skills to immediately enter the labor market, while keeping up with the rapid changes in the domestic and international film industry and the public's taste in art.With the knowledge and skills trained at the University of Social Sciences and Humanities, job opportunities for graduates are very open:
- Become researchers and critics of literature, cinema and art in research institutes; cultural and art management agencies;
- Lecturer teaching cinema and art in universities and colleges;
- Reporters and editors on culture and arts in press, publishing and media agencies;
- Film and television screenwriter, creating popular and digital content (especially on Internet platforms);
- Producer, distributor, publisher, curator, archiver, monitor and manager of cultural, cinematic and popular arts activities.
Regarding the ability to study to improve qualifications, Associate Professor Dr. Hoang Cam Giang emphasized: With a training program framework that is both specialized, modern, updated and highly interdisciplinary, after graduation, students can register for exams or apply for admission to Master's and Doctoral training programs of Hanoi National University (majors in Theory and history of cinema and television; Literature; Journalism; Public relations; Media management; Linguistics; Vietnamese studies; International studies; Anthropology; Cultural studies; Cultural management) as well as at domestic and foreign training institutions (in the field of Cinema; Art studies and popular culture) according to the admission and postgraduate training regulations of Hanoi National University and the Ministry of Education and Training.
In addition, students can also register for short and medium-term courses on cinema and popular arts at the University of Social Sciences and Humanities.
Hanoi Humanities warmly welcomes students who are passionate about discovering new and interesting things in the field of Cinema and Popular Arts!

For further information, please contact:
- Faculty of Literature, University of Social Sciences and Humanities, 3rd Floor, Building B, 336 Nguyen Trai, Thanh Xuan, Hanoi, Tel: 02438581165.
- Training Department, University of Social Sciences and Humanities, Room 105, Building E, No. 336 Nguyen Trai, Thanh Xuan, Hanoi.
Phone: 0862.155.299/0243.858.3957
Email: tuyensinh@ussh.edu.vn
Website:http://tuyensinh.ussh.edu.vn
 

Press reported:
VNU-USSH: Cinema and Popular Arts major contributes to training creative economic human resources in the cultural field