Policy communication in Vietnam in the context of globalization and international integration

The important role and significance of Policy Communication
Prof. Dr. Hoang Anh Tuan - Rector of the University of Social Sciences and Humanities, VNU highly appreciated the determination of the leaders of the Faculty of Political Science in organizing a scientific conference with high theoretical and practical value. Accordingly, the conference received 15 reports from universities and agencies such as Can Tho University, Academy of Journalism and Communication, Hanoi Law University, Dan Tri Electronic Newspaper, etc., bringing to the conference new approaches to the issue of policy communication (TTCS). Prof. Dr. Hoang Anh Tuan expressed his hope that the University of Social Sciences and Humanities, with its strength in political science research and training, will have valuable research and policy recommendations and continue to receive cooperation from domestic and international scientists in this field.

Prof. Dr. Hoang Anh Tuan - Rector of the University of Social Sciences and Humanities, VNU highly appreciated the theoretical and practical value of the Conference.   Associate Professor, Dr. Nguyen Van Chieu - Head of the Faculty of Political Science, Associate Professor, Dr. Nguyen Anh Cuong - Deputy Head of the Faculty of Political Science and Dr. Nguyen Duy Quynh - Head of the Department of Political Communication chaired the workshop.

 

In his report to introduce the workshop, Dr. Nguyen Duy Quynh - Head of the Department of Political Communication, Faculty of Political Science - University of Social Sciences and Humanities, VNU, said that TTCS has been receiving more and more attention recently because of its important role in creating policy effectiveness. In particular, its effects have been further affirmed during the period when the whole world is fighting against the Covid-19 pandemic. Therefore, this work has recently undergone many profound changes, and Vietnam is no exception to that trend.

Dr. Nguyen Duy Quynh quoted Prime Minister Pham Minh Chinh, that policy communication is an important part of the communication activities of the Party and the State. Doing a good job of policy communication will open up great resources, create great strength, and high efficiency in building and implementing policies.

At the workshop, scientists focused on clarifying some basic concepts of TTCS and enthusiastically discussed some aspects of TTCS activities in Vietnam as well as other countries around the world.

Professor Yong Kyu Kim - Head of the Department of Political Science and International Relations, Seoul National University, Visiting Professor of the Department of Political Science, University of Social Sciences and Humanities said that the topic of the conference is topical and has received the attention of many scholars. The content of the discussion at the conference will suggest many new research directions in the topic that the professor is pursuing.

Dr. Luu Thuy Hong - Academy of Journalism and Communication gave comments at the workshop Dr. Nguyen Thi Lan Anh - Faculty of Management Science, University of Social Sciences and Humanities, VNU

Hot issues of current TTCS activities in Vietnam
In the report entitled: “Vietnam responds flexibly to the Belt and Road Initiative (BRI) - recommendations in policy communication”, PhD student Nguyen Dinh Tuan - Faculty of Political Science, Hanoi Open University, made recommendations in policy planning and communication in conjunction with BRI. According to the author, the trend of international cooperation is increasingly deep, Vietnam needs to be proactive in policy planning, ensuring core national and ethnic interests, towards sustainable development for the present and the future.

In the report on policy communication through late-night talk shows of the US entertainment industry - political content becomes entertainment content for consumers, CNS Nguyen Manh Cuong - Faculty of Political Science, University of Social Sciences and Humanities explored the formula for policy communication following the model of US entertainment television, specifically late-night talk shows. The author analyzed factors such as content, strengths and influence of these programs in general and the hosts in particular. The influence of both is enormous not only on the entertainment industry but also on the perception of audiences/people of developed countries, thereby becoming the mainstream discourse for the government's socio-political policies and shaping the thinking of society.

Author Nguyen Manh Cuong - CNS of the Faculty of Political Science, University of Social Sciences and Humanities with the report Policy communication through late-night talk shows of the US entertainment industry - political content becomes entertainment content for consumers Author Nguyen Van Thang - University of Social Sciences and Humanities, VNU presented a report on social security in ethnic minority communities in the Northern Border region and the issues raised. Author Tran Truong Gia Bao - Can Tho University presented a report on the role of social networks in reducing information poverty in Can Tho City today.

The workshop is also a forum to discuss current issues of concern such as TTCS activities during the Covid-19 pandemic prevention period in some countries around the world; current situation, issues and solutions to improve the effectiveness of TTCS in Vietnam; TTCS in ethnic minority communities in the Northern Border region and issues; Promoting the role of political communication in the online environment in protecting the Party's ideological foundation; The role of social networks in poverty reduction in Can Tho City today; Fake news and risks in TTCS activities in Vietnam today...
In his closing remarks at the workshop, Associate Professor Dr. Nguyen Van Chieu - Head of the Faculty of Political Science, University of Social Sciences and Humanities, VNU, assessed that the workshop had received many valuable scientific contributions from scientists from many universities. The experiences on domestic and international TTCS brought by the authors to the workshop were interesting perspectives, useful information, suggesting policy recommendations on TTCS in Vietnam. According to Associate Professor Dr. Nguyen Van Chieu, these research results will be transformed into training activities at the Faculty of Political Science. It is expected that in the near future, a scientific journal will be published, gathering reports with high scientific content in research on TTCS from the workshop, thereby making recommendations to functional agencies on TTCS activities in Vietnam today.