The Compass 2026, themed “Digital Agenda and Artificial Intelligence – Reshaping Tourism,” attracted participation from students from numerous universities in Hanoi.
The Compass 2026, themed “Digital Agenda and Artificial Intelligence – Reshaping Tourism,” attracted participation from students from numerous universities in Hanoi. Following the preliminary round, outstanding teams qualified for the Final Round, creating a platform for interaction among students from different educational institutions.
The program also provides an opportunity for students to exchange approaches and broaden their understanding of the industry.
In the Final Round, the competition system is designed to combine professional knowledge with presentation skills, critical thinking, problem-solving, and situational awareness. Teams have the opportunity to apply their knowledge of tourism, culture, destinations, and tourism business activities to solve the requirements set forth in each competition section.
Beyond just a competition, the program also provides an opportunity for students to exchange approaches, broaden their understanding of the industry, and learn from each other in an environment involving multiple educational institutions. It's also a chance for young people studying and interested in the tourism field to share their perspectives on the industry's development in the current context.
World Tourism Day on September 27th is an opportunity for the international tourism community to reflect on the industry's contributions to the economy, society, and culture, and to discuss the challenges facing tourism development.
The winning team of the 2026 competition.
With the theme “Digital Agenda and Artificial Intelligence – Reshaping Tourism,” this year’s competition focuses on the changes occurring under the impact of digital technology and artificial intelligence. These are also issues increasingly present in product development, destination management, communication, service distribution, and enhancing the visitor experience.
According to Mr. Pham Hong Long, Chairman of the Science and Training Council, organizing the Compass 2026 Finals, leading up to World Tourism Day, is an opportunity for students to access and exchange ideas on contemporary issues in the industry through a format suitable for learners. The program's content is implemented in a way that encourages students to apply their knowledge, proactively explore practical situations, and express their views on changes in the tourism sector.
The runner-up team of the competition
The program involves experts, managers, business representatives, and lecturers in professional activities, thereby creating more opportunities for connection between training institutions and entities operating in the tourism sector.
The collaboration of various organizations and experts in the program helps bring practical professional perspectives closer to students, while also expanding opportunities for interaction between learners, the school, and organizations and businesses in the industry.
Impressive cheerleading squad
Through The Compass 2026, the Faculty of Tourism Studies continues to promote activities that connect training with practice, creating an environment for students to develop knowledge, skills, and adaptability to the changing demands of the tourism industry.
The Compass 2026 Final Round concludes the series of activities celebrating World Tourism Day on September 27th by the Faculty of Tourism Studies, while also opening up further connections between students from different training institutions and experts and organizations in the industry. Through this, the program contributes to creating a learning environment connected to practice, encouraging students to proactively update themselves on the latest developments in the tourism industry and prepare for their future studies and careers.
Author:According to the Vietnam National Tourism Administration
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