[Upcoming event] VNU-USSH jointly organizes the Seminar "Positioning Vietnamese Enterprise Brands in Global Media".

The seminar aims to connect: entrepreneurs, media journalists, management agencies and scientists to share and discuss the current status of branding of enterprises in the media. From there, propose strategic solutions to position Vietnamese business brands in the practical environment and the media environment of Vietnam and the world.

With the participation of many domestic and foreign experts, this event will open up new directions for cooperation, association, research and development between the Association of Overseas Vietnamese Entrepreneurs (BAOOV) and functional agencies, as well as academic institutions of Vietnam and the world. The scope of the discussion is not only on the issue of building and positioning brands for businesses of overseas Vietnamese, but also aims at a broader goal, which is to contribute with Vietnamese agencies and sectors in positioning the national brand in global media.

The seminar will be held from 2:30 p.m. to 5:00 p.m. on January 27, 2024 at Ho Chi Minh Museum, No. 1 Nguyen Tat Thanh, Ward 13, District 4, Ho Chi Minh City with 2 sessions:

- Session 1: Current status of Vietnamese enterprise brand positioning in domestic and foreign press and media

- Session 2: Solutions and strategies for positioning Vietnamese business brands in global media

The discussion will be livestreamed on the fanpage of the University of Social Sciences and Humanities:https://www.facebook.com/ussh.vnu
We respectfully invite teachers, students and interested students to follow.