1. Student's full name: Kieu Mai Huong 2. Gender: Female
3. Date of birth: November 18, 1985
4. Place of birth: Hanoi
5. Decision on student admission No.: 2948/QD-XHNV dated December 28, 2021, by the Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi.
6. Changes in the training process: None
7. Thesis title: Factors affecting the attractiveness of Ha Long Bay, Quang Ninh as a tourist destination.
8. Major: Tourism; Code: 8810101.01
9. Scientific supervisor: Assoc. Prof. Dr. Pham Hong Long, Faculty of Social Sciences and Humanities, Vietnam National University, Hanoi
10. Summary of the thesis results:
The research results have revealed the current state of factors affecting the attractiveness of Ha Long Bay, Quang Ninh as a tourist destination. In reality, some factors have strongly impacted and made Ha Long Bay, Quang Ninh even more attractive, while others have not yet fully played their role.
Analysis of factors influencing the attractiveness of Ha Long Bay, Quang Ninh province, reveals that natural factors have the strongest impact on its appeal. Additionally, infrastructure, cuisine, accommodation, and destination promotion also influence the attractiveness of Ha Long Bay.
11. Practical applications
The research findings provide reliable input data for strategies and plans to enhance the attractiveness of Ha Long Bay, Quang Ninh province as a tourist destination. They help the Quang Ninh Department of Tourism and the Ha Long City Department of Culture and Information better understand the attractiveness of Ha Long Bay, Quang Ninh province. This will enable them to develop solutions and plans to improve its appeal, thereby attracting more tourists and enhancing the competitiveness of Ha Long Bay, Quang Ninh province.
12. Further research directions: The following directions for further research are proposed: Firstly, a larger sample size could be used to survey Ha Long Bay, Quang Ninh province, to determine its attractiveness as a tourist destination. Secondly, additional factors influencing the attractiveness of Ha Long Bay, Quang Ninh province could be considered, such as price, tourism products, and management policies.
13. The published works related to the thesis:
- The article "The Attractiveness of Quang Ninh as a Tourist Destination," published in the Journal of Numbers and Events, issue 647/June 2023, pp. 28-31, co-authored with Ms. Nguyen Thi Anh Phuong.
- The article "Enhancing the Competitiveness of Ha Long as a Tourist Destination," published in the Journal of Economics and Forecasting, issue 28, October 2023.
INFORMATION ON MASTER'S THESIS
1. Full name: Kieu Mai Huong 2. Sex: Female
3. Date of birth: November, 18, 1985
4. Place of birth: Hanoi
5. Student recognition decision No. 2948/QD-XHNV dated December 28, 2021 Principal of University of Social Sciences and Humanities, Hanoi National University
6. Changes in the training process: None
7. Thesis title: Factors influencing the attractiveness of a tourist destination in Ha Long, Quang Ninh.
8. Major: Tourism; Code: 8810101.01
9. Scientific supervisor: Assoc. Professor, Dr. Pham Hong Long, University of Social Sciences and Humanities, VNU
10. Summary of the results of the thesis:
Research results have shown the current status of factors affecting the attractiveness of tourist destinations Ha Long, Quang Ninh. In fact, there are strong factors that make Ha Long, Quang Ninh, is becoming more attractive, but there are factors that have not yet played their full role.
The results of analyzing factors affecting the attractiveness of a tourist destinations in Ha Long, Quang Ninh show that natural factors are the factors that have the strongest impact on the attractiveness of tourist destinations in Ha Long. Long, Quang Ninh. In addition, factors of infrastructure, cuisine, accommodation, and destination promotion are also factors that affect the attractiveness of a tourist destination in Ha Long, Quang Ninh.
11. Practical applicability
The research results are a reliable source of input data for strategies and plans to improve the attractiveness of tourist destinations in Ha Long, Quang Ninh and help the Quang Ninh Department of Tourism, to the Department of Culture and Information of Ha Long city to better understand the attractiveness of tourist destination Ha Long, Quang Ninh. From there, solutions and plans are proposed to improve the attractiveness, thereby attracting tourists and enhancing the competitiveness of the tourist destinations of Ha Long and Quang Ninh.
12. Future research directions
The next research direction of the topic is proposed as follows: Firstly, it is possible to choose the tourist destination Ha Long and Quang Ninh with a larger survey sample size to find out the attractiveness of the tourist destination Ha Long, Quang Ninh. The second, expand the factors affecting the attractiveness of tourist destinations in Ha Long and Quang Ninh such as: price factors, tourism product factors, management policy factors, ...
13. Published works related to the thesis:
- Article "Attractiveness of Quang Ninh tourist destination", published in Numbers and Events Magazine, No. 647/June 2023, pp. 28-31 et al Ms. Nguyen Thi Anh Phuong.
- Article "Improving the competitiveness of Ha Long tourist destination", published in the Journal of Economics and Forecasting, October 28, 2023.
