INFORMATION ABOUT THE MASTER'S THESIS
1. Student's full name: Do Dieu Linh 2. Gender: Female
3. Date of birth: January 3, 1985 4. Place of birth: Hanoi
5. Decision on student admission No.: No. 2705/2020/QD-XHNV dated December 24, 2020, by the Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi
6. Changes in the training process: None
7. Thesis title: “Research on the influence of festival engagement on tourist loyalty to a destination”
8. Major: Tourism 9. Code: 8810101.01
10. Scientific Advisor: Dr. Dang Thi Phuong Anh – Lecturer in Tourism Studies, Faculty of Social Sciences and Humanities, Vietnam National University, Hanoi
11. Summary of thesis results: This thesis systematizes the theories and practices regarding festival cohesion, the prerequisite factors creating festival cohesion and tourist loyalty to a destination, and then proposes a model reflecting the influence of festival cohesion on tourist loyalty to a destination through the Yen Tu Festival in Uong Bi, Quang Ninh province. The research results have clarified that festival cohesion has a positive impact on tourist loyalty to a destination. Based on this, the author makes some recommendations to increase tourist cohesion with the Yen Tu Festival and further strengthen their loyalty to the Yen Tu Festival, which is an important factor in encouraging tourists to return to Yen Tu, Quang Ninh.
12. Practical applicability: Contributing another factor that positively impacts the strengthening of tourist loyalty to a festival destination, thereby providing specific recommendations applicable to different festival destinations to develop tourism and contribute to the economic development of the localities where the festivals are held.
13. Future research directions: None
14. The published works related to the thesis: None
INFORMATION ON MASTER'S THESIS
1. Full name: Do Dieu Linh 2. Sex: Female
3. Date of birth: January 3, 1985 4. Place of birth: Hanoi
5. Admission decision number: No. 2705/QD-XHNV dated December24th 2020 by the Rector of University of Social Sciences and Humanities under Vietnam National University, Hanoi.
6. Changes in academic process: None
7. Official thesis title: Research on the influence of festival attachment on tourist loyalty at destination
8. Major: Tourism 9. Code: 8810101.01
10. Supervisors: Dang Thi Phuong Anh PhD, Lecturer of Faculty of Tourism Studies, VNU University of Social Sciences and Humanities
11. Summary of the findings of the thesis: The thesis systematizes the theories and practices on festival attachment, the antecedents of festival attachment and tourist's loyalty at the destination, thereby bringing the model to reflect the effects of festival
attachment on tourist's loyalty to the destination through Yen Tu festival, Uong Bi, Quang Ninh province. Research results show that festival attachment has positive impact on tourist loyalty. On that basis, the author gives some recommendations to increase attachment of tourist to Yen Tu festival and strengthen their loyalty to Yen Tu festival, which is an important factor to promote tourists to return Yen Tu, Quang Ninh
12. Practical applicability, if any: Contributing an additional factor that has positive impact on reinforcing tourist loyalty to a festival destination, thereby making specific recommendations, applicable to other festival destinations to develop tourism and contribute to the economic development of the local
13. Further research directions, if any: None
14. Thesis-related publications: None
