1. Student's full name: NGUYEN NGOC VU 2. Gender: Male
3. Date of birth: April 20, 1972
4. Place of birth: Binh Son - Quang Ngai
5. Decision No. 4417/2019/QD-XHNV dated November 26, 2019, of the Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi, recognizing postgraduate students.
6. Changes in the training process: Extended by 6 months according to Decision No. 2453/QD-XHNV dated November 19, 2021.
7. Thesis title: The economics of media in merged media organizations: a case study of Binh Phuoc Radio and Television Station and Binh Phuoc Newspaper.
8. Major: Applied Journalism;
9. Code: 8320101-01-UD.
10. Scientific supervisor: Assoc. Prof. Dr. Dinh Van Huong, Vietnam National University, Hanoi.
11. Summary of the thesis results:
The thesis, "The Journalistic Economics of Media Agencies After Merger: A Case Study of Binh Phuoc Radio and Television Station and Newspaper," consists of three chapters:
- Chapter 1. Theoretical and practical foundations of journalistic economic activities.
- Chapter 2. The current state of economic activities in journalism at Binh Phuoc Radio and Television Station and Newspaper.
- Chapter 3: Orientations and solutions for developing economic activities in journalism with media agencies after merger.
The requirement for financial autonomy for media organizations is both a challenging task and a driving force for them to set goals and strive to attract financial resources through the economics of journalism.
The Binh Phuoc Radio and Television Station and Newspaper is the second media agency in the country (after the Quang Ninh Provincial Media Center) to merge according to the converged, multimedia media agency model. Binh Phuoc province is prioritizing investment resources and creating conditions for the province's media agency to quickly build a converged newsroom model and implement multimedia communication. However, achieving financial autonomy for the Binh Phuoc Radio and Television Station and Newspaper is also being urgently addressed as a challenge to overcome in the current period.
How will the merged media organizations manage their media economics to ensure partial financial self-sufficiency? Which media economics methods are suitable and unsuitable, and how will they differ from those before the merger? What will be the prevailing mindset and perspective on media economics in the coming period? What conflicts need to be resolved? What advantages should be encouraged and replicated?… These are the issues addressed in this thesis.
In researching this issue, the author devoted considerable time to surveying and evaluating the current state of economic activities in journalism at Binh Phuoc Radio and Television Station and Newspaper; simultaneously conducting numerous in-depth interviews and questionnaire surveys with over 200 individuals from media agencies, state management agencies in journalism, businesses, and experts knowledgeable in journalism economics. Subsequently, applying theory and practice, the author analyzed and offered appropriate proposals and recommendations for the economic activities of the merged media agency, specifically Binh Phuoc Radio and Television Station and Newspaper.
12. Practical applications:
This research topic is relevant to the requirements and demands of practical development in the economic activities of journalism at Binh Phuoc Radio and Television Station and Newspaper, and other media agencies after the merger.
With an objective and responsible approach, based on both theory and practice, this research topic could be a useful resource for Binh Phuoc Radio and Television Station and Newspaper to refer to, apply, and innovate in their journalistic economic practices.
This topic, with contributions from many experts, journalists, and journalism lecturers in the field, may become part of the reference materials for journalism students at the university in the future.
13. Future research directions: None
14. Published works related to the thesis: None
INFORMATION ON MASTER'S THESIS
1. Full name: Nguyen Ngoc Vu 2. Gender: Male
3. Date of birth: April 20, 1972 4. Place of birth: Quang Ngai
5. Decision on recognition of graduate students number: 4417/2019/QD-XHNV dated November 26, 2019, by the Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi.
6. Changes in the training process: Extended for 6 months according to Decision No. 2453/QD-XHNV dated November 19, 2021.
7. Official thesis title: Press economy of press agencies after consolidation: a case study of Radio - Television Station and Binh Phuoc Newspaper.
8. Specialization: Journalism.
9. Code: 8320101-01-UD
10. Scientific instructors: Assoc.Prof.Dr. Dinh Van Huong, Vietnam National University, Hanoi.
11. Summary of the findings of the thesis:
Thesis: "Press economy of the press agency after consolidation: a case study of Radio - Television Station and Binh Phuoc Newspaper", consisting of 3 chapters:
- Chapter 1. Theoretical and practical basis of economic journalism activities.
- Chapter 2. Actual situation of economic and journalistic activities of Radio - Television Station and Binh Phuoc Newspaper.
- Chapter 3: Orientation and solutions to develop economic journalism activities with press agencies after consolidation.
*Required financial autonomy with press agencies is both a challenging task and a motivation for press agencies to set goals and strive to attract financial resources through the press economy. .
Radio - Television Station and Binh Phuoc Newspaper are the second press agencies in the country (after Quang Ninh Media Center) to unite under the model of a converged, multi-media press agency. Binh Phuoc province is prioritizing investment resources, creating conditions for the province's press agency to soon build a model of a converged newsroom and implement multimedia communication. However, the orientation of self-financing for Radio - Television Station and Binh Phuoc Newspaper is also being urgently asked as a challenge to be overcome in the current period.
How will the press agency after the consolidation do the press economy to ensure partial autonomy in operating expenses? Which economic method of journalism is suitable, not suitable, and what is different from before the consolidation? What are the thoughts, views and perceptions about the press economy in the coming period? What conflicts need to be resolved? What advantages should be encouraged to replicate?… Those are the issues the thesis deals with.
When researching this issue, the author spends a lot of time surveying and evaluating the current state of economic journalism activities at Radio-Television Station and Binh Phuoc Newspaper; At the same time, conducted many in-depth interviews and questionnaire surveys with over 200 people from press agencies, state management agencies in charge of the press, businesses and experts knowledgeable in the press economy. Then apply theory and practice to analyze, make suggestions and recommendations suitable for economic and journalistic activities of post-merger press agencies, namely Radio-Television and Binh Phuoc Newspapers.
12. Practical applicability, if any:
The study of this topic is in line with the requirements and requirements of the development practice in economic journalism activities at Radio - Television Station and Binh Phuoc Newspaper and other post-merger press agencies.
With an approach, objective research, responsibility based on theory and practice, the research topic can be a useful document for Radio - Television Station and Binh Phuoc Newspaper to refer and apply, Be creative in the way of doing business journalism of your unit.
The topic, with the input of many experts, journalists and lecturers in the field of journalism, may become part of the references of the university's journalism students in the near future.
13. Further research directions, if any: none
14. Thesis-related publications: none
