1. Student's full name: Phan Duc Ngoc 2. Gender: Male
3. Date of birth: November 21, 1982
4. Place of birth: Quang Ngai
5. Decision on student admission No. 3014/2019/QD-XHNV dated July 30, 2019, by the Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi.
6. Changes in the training process: None
7. Thesis title: “Promoting nighttime services for tourists at some tourist destinations in Vietnam”
8. Major: Tourism; Code: 8810101.01
9. Scientific supervisor: Dr. Trinh Le Anh – Faculty of Tourism Studies, University of Social Sciences and Humanities, Vietnam National University, Hanoi.
10. Summary of the thesis results:
This thesis provides an overview of domestic and international studies on tourism promotion and tourism service promotion. Based on this, the author systematizes theoretical and practical issues regarding service promotion, specifically the promotion of nighttime services for tourists at several tourist destinations in Vietnam; and identifies criteria for evaluating the promotion of nighttime services for tourists at these destinations in Vietnam.
Through an analysis of nighttime tourism service promotion activities by state management agencies, service providers, and tourist evaluations; based on the collection and analysis of secondary documents and data, and in-depth interviews with three groups: state management agencies, service providers, and tourists, the study found that while initial efforts to promote nighttime tourism services have been focused on, the results have not yet met expectations. This is partly due to the impact of the COVID-19 pandemic and partly due to a lack of awareness among stakeholders in the tourism industry regarding the role of nighttime tourism service promotion activities.
In the current context, the challenges facing the tourism industry are considerable. However, with its unique advantages, Vietnam has many conditions to develop nighttime services for tourists. Therefore, this will be an opportunity for tourism development in each locality and destination if there is joint effort and active participation from relevant parties, contributing to promoting nighttime services for tourists in particular and promoting Vietnamese tourism in general.
11. Practical applications: Some of the content may be useful for the People's Committee of District 1, Ho Chi Minh City and Hoan Kiem District, Hanoi in guiding tourism development.
12. Further research directions: Night tourism in Vietnam.
13. The published works related to the thesis: None
INFORMATION ON MASTER'S THESIS
1. Full name: Phan Đức Ngọc 2. Sex: Male
3. Date of birth: November 21th, 1982 4. Place of birth: Quang Ngai Provice
5. Admission decision number: 3014/2019/QD-XHNV; Dated: July 30th, 2019 by the Rector of the University of Social Sciences and Humanities, Hanoi National University
6. Changes in academic process: None
7. Official thesis title: “Promoting for night time service for tourists in a number of tourist destinations in Vietnam”
8. Major: Tourism Code: 8810101.01
9. Supervisors: PhD. Trinh Le Anh - Faculty of Tourism Studies, University of Social sciences and Humanities, Vietnam National University.
10. Summary of the findings of the thesis:
The thesis has reviewed domestic and foreign works on researches in tourism promotion activities, tourism service promotion. On that basis, the author has systematized theoretical and practical issues; on promotion of services, promoting for night time services for tourists in a number of tourist destinations in Vietnam; establish the system of evaluation criteria to promote for night time services for tourists in a number of tourist destinations in Vietnam.
Through analysis of promotional activities of night time services for tourists of state management agencies, supply units and tourists' evaluation; based on the collection and analysis of documents and secondary data, through in-depth interviews with 3 subjects: state management agencies, suppliers and tourists. The study found that the promotion of night time services for tourists has initially been focused on development, but has not yet achieved the expected effect, due to the influence of the COVID-19 pandemic and partly the awareness of the role of night time service promotion activities serving tourists from tourism stakeholders.
In the current situation, the challenges facing the tourism industry are not small. However, with its own advantages, Vietnam is a country with many conditions to develop night time services to serve tourists. Therefore, this will be an opportunity for the tourism development of each locality and each destination if there is an active cooperation and participation from stakeholders, contributing to promoting the promotion of night time service for tourists as well as Vietnam tourism promotion.
11. Practical applicability, if any: Some contents may be useful to the People's Committee of Mu Cang Chai District 1 HoChiMinh City and Hoan Kiem District, Hanoi in the orientation of tourism development.
12. Further research directions, if any: Night tourism in Vietnam.
13. Thesis-related publications: None
