1. Student's full name: Nguyen Thi Thuy Linh 2. Gender: Female
3. Date of birth: September 13, 1989
4. Place of birth: Hung Yen
5. Decision on recognition of graduate students No.: 1765/2018/QD-XHNV, dated June 28, 2018 of the President of the University of Social Sciences and Humanities, Vietnam National University, Hanoi.
6. Changes in training: 24-month extension
7. Thesis topic: "Attracting tourists to Van Phuc Silk Village, Ha Dong, Hanoi City"
8. Major: Tourism; Code: 8810101.01
9. Scientific supervisor: Associate Professor, Dr. Tran Duc Thanh - Faculty of Tourism Studies, University of Social Sciences and Humanities, Vietnam National University, Hanoi.
10. Summary of thesis results:
The thesis has reviewed domestic and foreign works on the attraction of tourists to tourism products at Van Phuc Silk Village, Ha Dong, Hanoi City. On that basis, the author has systematized theoretical and practical issues on the attraction of tourists to tourism products. By using observation methods, in-depth interviews, questionnaires... and using data processing tools: SPSS, Excel... the thesis has shown that the factors affecting the attraction of tourists to tourism products at Van Phuc Silk Village are positively affected by 5 factors: Natural resources; Cultural and social resources (traditional silk products, local communities...); Traditional historical factors; Infrastructure, cuisine, accommodation; Entertainment and shopping tourism services. With these factors, Cultural and social resources are the factors that have the strongest impact, influence, and contribution to the attraction of tourists to craft village tourism products. Natural resources of craft village tourism are the weakest factor compared to the remaining factors. The thesis also proposed solutions and recommendations to increase the attraction of tourists to Van Phuc Silk Village, Ha Dong, contributing positively to the development of Van Phuc Silk Village tourism products in the future such as: raising awareness and enhancing capacity for production households and shops to develop diverse silk products, achieving Van Phuc brand quality; the management board needs to support additional public service points such as parking lots, training to improve the level of civilized tourism behavior, professional local tour guides, eliminating the situation of overcharging and soliciting tourists, promoting price posting, clearly distinguishing other aspects that are not Van Phuc brand in the shopping market for economic purposes; supporting businesses in terms of capital, policy mechanisms, technical facilities for craft village tourism; connecting stakeholders in tourism development; Strengthen links with travel businesses, enhance tourism promotion, and enhance professional craft village tour routes.
11. Practical applicability: Some contents may be useful for the People's Committee of Van Phuc Ward, Ha Dong District in orienting the development of craft village tourism.
12. Further research directions: Evaluation of international tourist attraction to Van Phuc Silk Village, Ha Dong, Hanoi City
13. Published works related to the thesis: None
INFORMATION ON MASTER'S THESIS
1. Full name: Nguyen Thi Thuy Linh 2. Sex: Female
3. Date of birth: September 13th, 1989 4. Place of birth: Hung Yen City
5. Admission decision number: 3053/2020/QD-XHNV; Dated: August 1st, 2019 by the Rector of the University of Social Sciences and Humanities, Hanoi National University
6. Changes in academic process: expansion
7. Official thesis title: “Attracting tourists to Van Phuc Silk Village, Ha Dong, Hanoi City”
8. Major: Tourism 9. Code: 8810101.01
10. Supervisors: Assoc.Prof.Dr. Tran Duc Thanh - Faculty of Tourism Studies, University of Social sciences and Humanities, Hanoi National University.
11. Summary of the findings of the thesis:
The thesis has reviewed domestic and foreign works on the attraction of tourists to tourism products in Van Phuc Silk Village, Ha Dong, Hanoi. On that basis, the author has systematized theoretical and practical issues about tourist attraction for tourism products. By methods of observation, in-depth interviews, questionnaires... and using data processing tools: SPSS, Excel... the thesis has shown that the factors affecting the attraction of tourists to tourism products Van Phuc Silk Village is positively affected by 5 factors: Natural resources; Socio-cultural resources (traditional silk products, local communities...); Traditional historical elements; Infrastructure, cuisine, accommodation; Shopping, entertainment and tourism services. With these factors, Socio-cultural resources are the most influential, influential and contributing factors to the attraction of tourists to craft village tourism products. Natural resources of craft village tourism is the factor that has the weakest impact compared to the other factors. The thesis also proposes solutions and recommendations to improve the attraction of tourists to Van Phuc Silk Village, Ha Dong, contributing positively to the development of tourism products Van Phuc Silk Village. Phuc in the future such as: raising awareness and building capacity for business households to produce and shop to develop diversified silk products with quality Van Phuc brand name; The management board needs to support additional public service points such as parking space, training to improve tourism civilized behavior, professional local narrator, eliminating the situation of guillotine, tourist attraction. customers, propagandize and campaign to list prices, clearly distinguish other aspects that are not Van Phuc's trademarks, doing business at shopping markets for economic purposes; supporting enterprises in capital sources, mechanisms and policies, material and technical foundations in service of craft village tourism; engage stakeholders in tourism development; promote links with travel businesses, strengthen tourism promotion, strengthen professional village tour routes.
12. Practical applicability, if any: Some contents may be useful to the People's Committee of Van Phuc ward, Ha Dong district in the orientation of craft village tourism development.
13. Further research directions, if any: Evaluation of the attraction of international tourists to Van Phuc Silk Village, Ha Dong, Hanoi City
14. Thesis-related publications: No
