University of Social Sciences and Humanities - VNU Hanoi

I. General Information

• Year of birth: 1979.
• E-mail:buithanhthuy@gmail.com
• Affiliation: Department of Information and Library Science.
• Academic degree: PhD. Year received: 2012.
• Training process:

2007-2001: University degree in Information and Library Science, Faculty of Social Sciences and Humanities, Vietnam National University, Hanoi.

2002-2005: Master's degree in Library Science, Hanoi University of Culture.

2008-2011: PhD in Library Science, Hanoi University of Culture.

• Foreign language proficiency: English.
• Main research areas: Information processing, marketing in information and library activities, and information users in the digital environment.

II. Scientific works

Article

1. "Presentation skills for Information and Library Science students"Proceedings of the scientific conference “Information and Library Science in the Information Society”, University of Social Sciences and Humanities, 2006.
2. Marketing - an essential activity for Vietnamese university libraries.Scientific journal, Social Sciences and Humanities, issue 2, volume 24, 2008.
3. "The proactive approach to knowledge acquisition among library and information science students"Scientific conference "Information and Library Human Resources in Vietnam in the Face of the Requirements of Industrialization and Modernization of the Country", University of Social Sciences and Humanities, 2009.
4. "Marketing mix with information activities"Proceedings of the scientific conference "Information on Science and Technology Today",University of Social Sciences and Humanities, 2009.
5. "Marketing and communication activities of the Information and Library Center", VNU Hanoi,Scientific journal, Special Issue on Social Sciences and Humanities, No. 26, 2010.
6. "Soft skills for Information and Library Science students"Scientific conference "The Information and Library Sector in Vietnam: Innovation and International Integration"University of Social Sciences and Humanities, 2011.
7. "Marketing Mix in Information and Library Activities" (co-authored)Vietnam Library Journal, No. 2 (28), 2011.
8. "Some lessons learned from the Ohio Library Council's Library Marketing Program"Vietnam Library Journal, No. 4 (30), 2011.
9. "Communication activities in university libraries"Scientific conference "The Information and Library Sector in Vietnam: Innovation and International Integration",University of Social Sciences and Humanities, 2011.
10. "The fundamental factors influencing the marketing activities of university libraries,"Vietnam Library Journal, No. 4 (36), 2012.
11. "7 elements of the marketing mix in Information and Library operations"Workshop “Information and Library Activities in the Context of Fundamental and Comprehensive Reform of Vietnamese Higher Education”,University of Social Sciences and Humanities, 2014.
12. "Some considerations for improving marketing communication activities in Vietnamese university libraries"Vietnam Library Journal, No. 5 (49), 2014.
13. "Perceptions of students at the University of Social Sciences and Humanities, Vietnam National University, Hanoi" (co-authored)Proceedings of the workshop “Building an Open Educational Resources Platform for Vietnamese Higher Education: Policy Proposals, Community Creation, and Technological Solution Development”, 2015.
14. “Library Marketing Communications in the Digital Age” (co-authored)The monograph "Building and Developing Vietnam's Digital Library: Past, Present, and Future"Vietnam National University, Hanoi, 2017.

III. Science and Technology Projects at all levels

1. Marketing practices of some Australian university libraries and their applicability to the Information and Library Center of Hanoi National University.(Principal investigator), University-level research project, 2008-2010.
2. Marketing mix activities in university libraries in the Hanoi area.(Principal investigator), University-level research project, 2010-2013.