University of Social Sciences and Humanities - VNU Hanoi

I. General Information

• Year of birth: 1952.
• Email: thunh104@gmail.com
• Affiliation: Department of Psychology.
• Academic rank: Professor. Year of appointment: 2015.
• Academic degree: PhD. Year received: 1991.
• Training process:

1976-1982: Psychology student, Rastop University on the Don, Soviet Union

1988-1992: PhD candidate at Leningrad State University, Soviet Union

• Foreign language proficiency: Russian D, English C.
• Main research areas: Management psychology, social psychology, economic psychology.

II. Scientific works

Book

1. Psychology of advertising and promotion.Vietnam National University, Hanoi Publishing House, 2005.
2. Business management psychology,Vietnam National University, Hanoi Publishing House, 2007.
3. Tourism psychology,Vietnam National University, Hanoi Publishing House, 2009.
4. Economic psychology,Vietnam National University, Hanoi Publishing House, 2014.
5. The psychological aspects of commercial advertising, Vietnam National University, Hanoi Publishing House, 2015.
6. Management psychology,Vietnam National University, Hanoi Publishing House, 2016.

Chapter

1. "Children working as domestic servants for families in Hanoi" (co-authored), National Political Publishing House, 2001.
2. "Dictionary of Psychology" (co-authored), Encyclopedia Publishing House, 2008.
3. "Psychological Trauma of Victims of Chemical/Dioxin Contamination in the US War in Vietnam" (editor), Vietnam National University, Hanoi Publishing House, 2012.
4. "Organizational Creativity in Business" (co-authored), Vietnam National University, Hanoi Publishing House, 2013.
5. “The need to apply advanced scientific and technological achievements to agricultural production and farmers' attitudes towards the State's land reclamation policy” (editor), Vietnam National University, Hanoi Publishing House, 2013.
6. “Employment Needs and Opportunities for Farmers in Urbanized Areas of Hanoi” (editor), Vietnam National University Hanoi Publishing House, 2013.

Article

1. "The motivations and factors driving children to work for families in Hanoi,"Proceedings of the Franco-Vietnamese conference "Children, Culture, Education"Hanoi, April 2000.
2. "Emotional and sentimental elements in advertising"Journal of Psychology, February 2003.
3. "Understanding the leadership style of a manager of a pedagogical-scientific group,"Journal of Psychology, March 2003.
4. "Deaf and mute children and assistance,"Proceedings of the Vietnam-France workshop "Children with psychological difficulties and support", February 2004.
5. "Memory in commercial advertising"Journal of Psychology, March 2004.
6. "The attitude of Hanoi residents towards the issue of using buses"Journal of PsychologyAugust 2004.
7. "Branding from the perspective of consumer psychology"Journal of Psychology, February 2005.
8. "The preparation of Vietnamese girls before marrying Taiwanese men"Journal of PsychologyJune 2006.
9. "School Psychology in Vietnam"Proceedings of the Canada-Vietnam WorkshopQuebec 2005, September 2005.
10. "Farmers' perceptions of the shift from an agricultural economic model to a tourism-based economic model," Franco-Vietnamese International WorkshopRural areas in transition.October 2006.
11. "The issue of brand building for tourism businesses in Vietnam" (from a psychological perspective)Workshop "Tourism Research and Training in Vietnam in the Process of International Integration", May 2007.
12. "Training Vietnamese psychologists in the context of Vietnam becoming a member of the WTO"Proceedings of the national conference "Vietnamese Education in the Context of WTO Membership - Opportunities and Challenges", pp. 69-75, July 2007.
13. "The business culture of Vietnamese enterprises in the context of globalization"Proceedings of the Franco-Vietnamese International Conference "Culture in Globalization"Hanoi, July 2007.
14. "Ten years - a proud journey of development for the Psychology Department of the University of Social Sciences and Humanities,"Journal of Psychology, October 2007.
15. "A study of the organizational atmosphere in several businesses in Hanoi"Journal of Psychology, November 2007.
16. "Moral education for students in the socialist market economy in Vietnam"National Conference Proceedings"Moral education for students in our country: current situation and solutions.July 2008.
17. "Causes of academic stress among students at Vietnam National University, Hanoi"Journal of Psychology, March 2009.
18. "Training and research in school psychology at the Faculty of Psychology, University of Social Sciences and Humanities, Vietnam National University, Hanoi"Proceedings of the international conference "Needs, Training and Orientation in School Psychology in Vietnam"August 2009.
19. "Interdisciplinary approach in psychology research"International Conference "Interdisciplinary Approaches in Research in Social Sciences and Humanities",November 2009.
20. "Activities to support victims of chemical/dioxin poisoning and build assistance models"International Workshop "Psychological Consequences of Victims of Chemical/Dioxin Poisoning in the Vietnam War", March 2010.
21. "Psychological consequences for victims of chemical/dioxin poisoning in the Vietnam War in Quang Ngai province"Journal of Psychology, April 2010.
22. "Research and Training of the Faculty of Psychology, University of Social Sciences and Humanities, Vietnam National University, Hanoi", WorkshopResearch and training in social sciences and humanities: achievements and experiences.November 2010.
23. "Value orientation of employees in some businesses in Hanoi"Journal of Psychology, April 2012.
24. "Developing learning outcomes – a solution to improve the effectiveness and quality of training in the psychology department,"Conference proceedings""A groundbreaking solution for fundamental and comprehensive reform of Vietnam's education system."June 2012.

25. "Expressing employment needs and opportunities for farmers in urbanized areas of Hanoi"Proceedings of the international conference "Training, Research and Application of Psychology in the Context of International Integration", November 2012.

26. "Factors influencing the demand for applying advanced scientific and technological achievements to agricultural production towards commodity production"Proceedings of the international conference "Training, Research and Application of Psychology in the Context of International Integration", November 2012.
27. "The current state of implementation of the Party and State's policies on transferring advanced scientific and technological achievements into agricultural production towards commodity production"Proceedings of the international conference "Training, Research and Application of Psychology in the Context of International Integration", November 2012.
28. "The need to apply advanced scientific and technological achievements to agricultural production in the direction of commodity production,"Journal of PsychologyDecember 2012.
29. "Employment needs of farmers in urbanized areas of Hanoi"Journal of Psychology, March 2013.
30. "Some socio-psychological characteristics of Vietnamese farmers during the period of opening up and international integration"Journal of Social PsychologyOctober 2013.
31. "Job opportunities for farmers in urbanized areas of Hanoi"Journal of Psychology, November 2013.
32. "The attitude of people in craft villages towards environmental pollution"Journal of Psychology, May 2014.
33. "Green consumer behavior of Hanoi residents," Conference ProceedingsPsychology and Human Safety, July 2014.
34. "Psychological challenges faced by residents of craft villages in building new rural areas"Journal of Psychology, October 2014.
35. "The lifestyle of residents in some craft villages on the outskirts of Hanoi"Social psychologyJanuary 2015.
36. "Value orientation of residents in some craft villages in the outskirts of Hanoi"Social psychology, February 2015.
37. "Political psychology: a science with potential."Psychology, October 2016.

III. Science and Technology Projects at all levels

1. Characteristics and psychological difficulties in the learning activities of students at the University of Social Sciences and Humanities., University of Social Sciences and Humanities, 1998-1999.
2. This study examines the psychological factors of television advertising and their influence on consumer behavior., Center for Asian Studies. Korean Foundation for Advanced Studies, 2000-2001.
3. Initial exploration of the leadership style of the Dean of the Faculty at Vietnam National University, Hanoi., Vietnam National University, Hanoi, 2001-2003.
4. Fundamental issues of business management psychology, Vietnam National University, Hanoi, 2004-2005.
5. Researching organizational atmosphere and its impact on the production and business performance of a group., Vietnam National University, Hanoi, 2005-2007.
6. Causes of academic stress among students at Vietnam National University, Hanoi., Center for Asian Studies. Korean Foundation for Advanced Studies, 2007-2008.
7. Investigating the reality of psychological trauma among victims of chemical warfare in the Vietnam War and models of assistance., Committee 33, Ministry of Natural Resources and Environment, 2009-2011
8. Value orientation of employees in some Hanoi businesses today, Vietnam National University, Hanoi, 2009-2011.
9. Job opportunities and needs for farmers in urbanized areas of Hanoi., Group A Project / Vietnam National University, Hanoi, 2011-2013.
10. Psychological characteristics of Vietnamese farmers during the period of reform and international integration., NAFOSTED project, Ministry of Science and Technology, 2011-2013.
11. Family and community education after 10 years of reform(participation),/State, Vietnam Committee for the Protection of Children and the Environment, 1998-2000.
12. Children work as domestic helpers for families in Hanoi.(participant), Radda Banen (Sweden), 1999-2000.
13. Research on the quality of life of families where the wife is Vietnamese and the husband is Taiwanese.(Participant), Shu-te University, Taiwan, 2005.
14. Organizational innovation in Vietnamese businesses(Participation), NAFOSTED Science and Technology Fund, 2011-2013.
15. Employee engagement in businesses(Participation), NAFOSTED Science and Technology Fund, 2015-2016.