Digital transformation in journalism – an inevitable trend in the sustainable development of journalism and media in the current era.

Sunday - June 12, 2022 06:41

On the morning of June 11th, the Institute of Journalism and Communication Training (Faculty of Social Sciences and Humanities, Vietnam National University, Hanoi) collaborated with the Information and Communication Magazine (Ministry of Information and Communications) to organize a national-level scientific conference on the theme: “Digital Transformation of Journalism - Some Theoretical and Practical Issues,” within the framework of the “June Journalism Forum” celebrating the 97th anniversary of Vietnam's Revolutionary Journalism Day (June 21, 1925 - June 21, 2022).

Overview of the Conference

Representing the University of Social Sciences and Humanities were Assoc. Prof. Dr. Dang Thi Thu Huong (Vice Rector, Director of the Institute of Journalism and Communication Training), Dr. Phan Van Kien (Deputy Director of the Institute of Journalism and Communication Training), along with many other staff, lecturers, and students from the university.
The workshop was attended by Mr. Le Quoc Minh (Member of the Central Committee of the Communist Party of Vietnam, Editor-in-Chief of Nhan Dan Newspaper, President of the Vietnam Journalists Association, Deputy Head of the Central Propaganda Department), Mr. Nguyen Thanh Lam (Director of the Press Department, Ministry of Information and Communications); Mr. Nguyen Phu Tien (Deputy Director of the Informatics Department, Ministry of Information and Communications), Journalist Nguyen Hoang Nhat (Deputy Editor-in-Chief of VietnamPlus Newspaper); Journalist Nguyen Le Tan (Director of VTCnow Digital Content Center, VTC Television Station), Journalist Nguyen Kim Chung (General Director of Hanoi Radio and Television Station) and many journalists and reporters from news agencies and newspapers in Hanoi.
In her opening remarks at the workshop, Associate Professor Dr. Dang Thi Thu Huong expressed her gratitude for the attention and support of the leaders of major newspapers, Vietnam Television, Vietnam Radio, and the journalists and reporters who attended and will present papers at the workshop. This is an annual scientific event within the framework of the "June Journalism Forum" organized by the Institute of Journalism and Communication Training in collaboration with the Information and Communication Magazine, with the goal of strengthening cooperation in research among mass media agencies and proposing many initiatives and actions for the sustainable development of Vietnamese journalism in the new era: the digital age.

PGS TS Đặng Thị Thu Hương phát biểu tại hội thảo

Associate Professor Dr. Dang Thi Thu Huong delivered the welcoming speech.

Associate Professor Dr. Dang Thi Thu Huong emphasized: “In the digital transformation process, the press and media play a crucial role, with the mission of disseminating accurate, complete, and timely information on the Party's guidelines and policies, and the State's laws, creating consensus and trust in society, and providing impetus for the successful implementation of national digital transformation. At the same time, the press is also a sector within society, therefore, it must undergo digital transformation in line with the general development trends of society. As one of the two leading reputable training institutions for journalism and media in the country, the Institute of Journalism and Media Training has been developing training programs, research topics, and community engagement activities in the direction of digital transformation.”

On the occasion of Vietnam's Revolutionary Press Day, Associate Professor Dr. Dang Thi Thu Huong sent her congratulations and presented a beautiful bouquet of flowers to the journalists attending the seminar. Mr. Le Quoc Minh accepted the flowers on behalf of the journalists.

Following the opening remarks by representatives from the University of Social Sciences and Humanities' leadership, the conference proceeded to two main parts: Part 1: Digital Transformation Strategy for Journalism – Vision 2030; Part 2: Digital Transformation of Vietnamese Journalism – Practical Perspectives. In each part, the conference featured lively presentations, discussions, and speeches from delegates. The discussions focused on key issues facing Vietnamese journalism today, such as: Challenges in building a modern, professional, multi-platform, multi-media Vietnamese press that aligns with global trends in digital technology and communication. The conference addressed various issues and proposed solutions to state management agencies regarding the direction and guidance of digital transformation in journalism, supporting media organizations in experimenting with modern technologies to change management models, operations, and production processes, thereby optimizing operations, creating quality products, opportunities, revenue, and added value. In addition, many delegates presented insightful analyses from their own organizations' practical experiences in digital transformation and proposed specific solutions for the current digital transformation of journalism in Vietnam.
Mr. Nguyen Thanh Lam (Director of the Press Department - Ministry of Information and Communications) emphasized: During the digital transformation period, we need to learn from each other, support each other, and share resources. Media and press agencies need to proactively undergo digital transformation because, in the current technological trend, journalism is forced to move into the digital space.

Ông Nguyễn Thanh Lâm Cục trưởng cục báo chí

Mr. Nguyen Thanh Lam shared this at the seminar.

Speaking at the conference, Editor-in-Chief of Nhan Dan Newspaper, Le Quoc Minh, stated that the topic of digital transformation has been discussed in almost all fields recently. In the field of journalism, many newsrooms and reporters lack experience and knowledge in digital transformation. Based on the outstanding digital transformation achievements of Nhan Dan Newspaper in the past, Mr. Le Quoc Minh proposed several solutions and plans to promote digital transformation in the future: implementing an integrated information production process; maximizing the use of measurement and analysis tools; investing in modern technology and a skilled technology workforce; strengthening research and development and application of artificial intelligence (AI) and robotic journalism. Along with this, he suggested diversifying revenue sources; directly collecting reader data (first-party data); and collaborating on content distribution across multiple non-journalistic platforms…

Mr. Le Quoc Minh delivered a speech at the seminar.

Dr. Phan Van Kien, Deputy Director of the Institute of Journalism and Communication Training, University of Social Sciences and Humanities, shared: The important role of journalism and social media is to connect and act as an intermediary in connecting society; therefore, it is essential to prioritize digital transformation. As one of the two leading journalism training institutions in the country, the Institute of Journalism and Communication Training is always ready to pioneer in building models of digital transformation practice spaces for journalism or other practical and experimental models; and at the same time, develop new training programs to meet the demands of practice and social needs.

Dr. Phan Van Kien delivered a speech at the seminar.

In his closing remarks at the conference, Associate Professor Bui Chi Trung expressed his gratitude to the officials, researchers, journalists, reporters, teachers, and students who attended and contributed many valuable and practical ideas and solutions. The annual "June Press Forum" conference series will include many other activities, and he hopes to receive the attention and participation of journalists and media agencies from the city and the central government.

Assoc. Prof. Dr. Bui Chi Trung delivered the concluding remarks at the conference.

Author:Hanh Quynh - Photo by the Institute of Journalism and Communication Training

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