1. Student's full name: Dang Thi My Thanh 2. Gender: Female
3. Date of birth: November 26, 1987
4. Place of birth: Can Tho City
5. Decision No. 4419/2019/QD-XHNV dated November 26, 2019, of the Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi, recognizing the student.
6. Changes in the training process: Decision No. 2453/QD-XHNV, dated November 19, 2021, on extending the study period for postgraduate students (extended from November 27, 2021, to May 26, 2022)
7. Thesis title: Online newspapers and the issue of agricultural exports from the Mekong Delta.
8. Major: Journalism (Applied Orientation); Code: 8320101-01-UD
9. Scientific Advisor: Dr. Pham Hai Chung - Lecturer at the Institute of Journalism and Communication Training, Faculty of Social Sciences and Humanities, Vietnam National University, Hanoi
10. Summary of the thesis results:
The thesis is structured into three chapters:
- Chapter 1: Theoretical and practical basis of online newspapers and the issue of agricultural product exports from the Mekong Delta.
- Chapter 2: The current state of online newspapers and the issue of agricultural exports from the Mekong Delta.
- Chapter 3: Solutions and recommendations to improve the quality of information on agricultural exports from the Mekong Delta region in online newspapers.
In this thesis, in addition to strengthening the theoretical foundation of communication, online journalism, and fundamental knowledge about agricultural exports in the Mekong Delta, the author also surveyed 415 articles on Tuoi Tre Online, Saigon Economic Times Online, and Can Tho Online. From this, a comprehensive overview of articles on agricultural exports in the Mekong Delta published in online newspapers is created, covering both content and presentation. The thesis also points out the advantages and disadvantages of conveying messages about agricultural exports in the Mekong Delta through online newspapers in recent times.
In the context of the information technology boom, online newspapers have many advantages in transmitting information quickly, closely following the flow of events, and offering a wide variety of forms thanks to multimedia elements. However, online newspapers writing about agricultural exports also face many pressures from the need for continuous improvement to better serve readers, compete with other online newspapers and social media. The author of this thesis has proposed several solutions to improve the quality of content and format of articles on agricultural exports in the region: exploiting issues of public interest; improving and adding new sections; using accessible and easy-to-understand language; integrating multimedia elements to make articles more lively… In addition, the thesis also offers recommendations and suggestions to state management agencies and newspaper editorial boards to make propaganda activities about agricultural exports more effective and meet public demands in the future.
11. Practical applications: The research findings on "Online newspapers and the issue of agricultural exports from the Mekong Delta" are valuable resources for journalists to refer to and learn from, thereby developing solutions to promote and boost the export of agricultural products from the Mekong Delta more effectively, especially in the context of increasingly deep international economic integration.
12. Future research directions: Based on this research direction, the author plans to conduct further in-depth research and apply multimedia elements to practical journalistic work in the future.
13. Published works related to the thesis: None
INFORMATION ON MASTER'S THESIS
1. Full name: Dang Thi My Thanh 2. Sex: Female
3. Date of birth: November 28, 1987 4. Place of birth: Can Tho City
5. Admission Decision No. 4419/2019/QD-XHNV, dated November 26, 2019 by the Rector of University of Social Sciences and Humanities, Vietnam National University, Hanoi.
6. Changes in academic process: Decision No. 2453/QD-XHNV, dated November 19, 2021 on extending the study period of graduate students (the extended period is from November 27, 2021 until May 26, 2022).
7. Official thesis title: Online newspaper about Agricultural Product Exports of the Mekong Delta
8. Major: Journalism ; Code: 8320101-01-UD
9. Supervisors: Dr. Pham Hai Chung – School of Journalism and Communication, University of Social Sciences and Humanities, VNU.
10. Summary of the findings of the thesis:
This thesis has three chapters:
- Chapter 1: Theoretical and practical basis for online newspaper and agricultural product exports of the Mekong Delta
- Chapter 2: The current situation of for online newspaper with the issue of agricultural product export of the Mekong Delta
- Chapter 3: Solutions and recommendations to improve the quality of information on the agricultural product export of the Mekong Delta in the for online newspaper
In the thesis, in addition to consolidating the theoretical basis of communication, for online newspaper, and the basic knowledge of agricultural product export of the Mekong Delta, the author also conducted a survey of 415 articles in Tuoi Tre Online Newspaper, Saigon Times Online Newspaper and Can Tho Online Newspaper. Therefore, the author could create an overview of articles on the export of agricultural products of the Mekong Delta in for online newspaper in both two aspects: content and form. The thesis also points out the advantages and disadvantages of conveying the message about the export of agricultural products of the Mekong Delta in the for online newspaper over the past time.
In the context of the information technology boom, for online newspaper has many advantages in quickly conveying information, following the flow of events, and being extremely rich in forms of expression thanks to multimedia elements. However, for online newspaper writing about agricultural export also faces a lot of pressure from the requirement of continuous improvement to serve readers, as well as compete with other electronic newspapers and social networking sites. The author of the thesis has proposed many solutions to improve the quality of content and form of articles on the issue of agricultural product export in the region: exploiting issues of public concern; improving, opening new categories; improving a language that is close to people and easy to understand; integrating multimedia elements to make the article more vivid, etc. In addition, the thesis also makes recommendations and proposals to the State management agencies and the editorial board of newspapers to make propagation activities on agricultural product export more effective, meeting the requirements of the public in the coming time.
11. Practical applicability, if any: The results of the research on the topic "Electronic Newspapers with the Issue of Agricultural Product Export of the Mekong Delta" are a useful document for journalists to refer to, learn, and then propose solutions or methods to propagate and promote the export of integrated agricultural products in the Mekong Delta more effectively, especially in the context of greater international economic.
12. Further research directions, if any: From this research orientation, the author intends to study more deeply and apply multimedia elements to practical contexts of journalism in the future.
13. Thesis-related publications: Not yet
