1. Student's name: Park Eunseo 2. Gender: Male
3. Date of birth: April 1, 1985 4. Place of birth: Korea
5. Decision on recognition of students No. 3980/QD-XHNV-DT dated October 17, 2019 of the President of the University of Social Sciences and Humanities, Vietnam National University, Hanoi
6. Changes in training process: No change
7. Thesis topic: IMPACT OF VIETNAM'S SOCIO-CULTURAL ENVIRONMENT ON BUSINESS STRATEGY OF SAMSUNG VIETNAM COMPANY
8. Major: Vietnam Studies; Code: 8310630.01
9. Scientific advisor: Dr. Nguyen Thi Thuan - Faculty of Vietnamese Studies and Vietnamese Language - University of Social Sciences and Humanities - VNU
10. Summary of the results of the thesis: The thesis studies the impact of factors of Vietnam's socio-cultural environment on the business strategy of Samsung Vietnam. In chapter one, the author analyzed the interaction between business strategy and socio-cultural environment. In chapter two, the thesis outlines the overall political environment, economic and technological environment, and socio-cultural environment of Vietnam from 1986 to present. In the final chapter, through the analysis of transnational strategy and strategy of integration into Vietnamese culture, the author affirms that the great achievements that Samsung Vietnam has achieved are the inevitable result of appropriate business strategies, built on the basis of understanding Vietnam's socio-cultural environment.
11. Practical applicability (if any): The thesis can be used as a reference document, research material in the field of Vietnamese studies and business administration. In addition, the thesis also provides valuable summaries for Samsung experts in particular when working in Vietnam and foreign businessmen in general when wanting to invest in Vietnam, especially experts in the field of strategic planning for global companies wanting to invest in Vietnam and Vietnamese companies wanting to invest abroad.
12. Further research directions (if any): This research hopes to open up a new approach combining the fields of economics, business with socio-culture.
13. Published works related to the thesis (list works in chronological order if any): Differences in communication culture between Vietnamese and Korean people (2019)
INFORMATION ON MASTER'S THESIS
1. Full name: Park Eunseo 2. Sex: Male
3. Date of birth: April 1, 1985 4. Place of birth: South Korea
5. Admission decision number: 3980/QD-XHNV-ĐT Dated October 17, 2019
6. Changes in academic process: None
7. Official thesis title: The impact of Vietnamese sociocultural factors on business strategies:A case study of Samsung Vietnam
8. Major: Vietnamese Studies 9. Code: 8310630.01
10. Supervisors: Dr. Nguyen Thi Thuan, Faculty of Vietnamese Studies and Language - University of Social Sciences and Humanities, Hanoi National University
11. Summary of the findings of the thesis: The thesis studied the impact of Vietnamese socio-cultural factors on the business strategies of Samsung Vietnam. In the first chapter, the writeranalyzed the interaction between business strategies and socio-cultural environment by analyzing the PEST model and place business strategies in a compatible relationship with socio-cultural environment from the perspective of business administration and Vietnamese studies. In chapter 2, the thesis provides an overview of political environment, economic and economic environment and socio-cultural environment of Vietnam from 1986 until now. The author emphasizes that Samsung's investment and development in Vietnam is closely related to the country's reform process. In the last chapter, through the analysis of the transnational strategy and the strategy of integrating into Vietnamese culture, the author asserts that the great achievements that Samsung Vietnam has achieved are the inevitable consequences of the suitable business strategies, which were built on the basis of the company's understanding of Vietnamese socio-cultural environment.
12. Practical applicability, if any: The thesis can be used as a reference and research material in the field of Vietnamese studies and business administration. In addition, the thesis also provides valuable summaries for Samsung experts in particular when working in Vietnam and foreign businessmen in general when they want to invest in Vietnam, especially experts in the field of strategic planning for global companies that want to invest in Vietnam as well as Vietnamese companies that want to invest abroad.
13. Further research directions, if any: This study hopes to open up a new research approach that combines economic, business and socio-cultural fields.
14. Thesis-related publications:The differences in communication culture between Vietnamese and Korean
