1. Student's full name: Park Eunseo 2. Gender: Male
3. Date of birth: April 1, 1985 4. Place of birth: South Korea
5. Decision on student admission No. 3980/QD-XHNV-DT dated October 17, 2019, by the Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi.
6. Changes in the training process: No changes
7. Thesis Title: THE IMPACT OF VIETNAMESE SOCIO-CULTURAL ENVIRONMENT ON THE BUSINESS STRATEGY OF SAMSUNG VIETNAM
8. Major: Vietnamese Studies; Code: 8310630.01
9. Scientific supervisor: Dr. Nguyen Thi Thuan – Department of Vietnamese Studies and Vietnamese Language – Faculty of Social Sciences and Humanities - VNU Hanoi
10. Summary of the thesis results: This thesis studies the impact of Vietnamese socio-cultural environmental factors on the business strategy of Samsung Vietnam. In chapter one, the author analyzed the interaction between business strategy and the socio-cultural environment. In chapter two, the thesis provides an overview of the political, economic, technological, and socio-cultural environments of Vietnam from 1986 to the present. In the final chapter, through the analysis of transnational strategy and integration into Vietnamese culture, the author affirms that the great achievements of Samsung Vietnam are the inevitable result of appropriate business strategies built on a foundation of understanding the Vietnamese socio-cultural environment.
11. Practical applications (if any): This thesis can be used as a reference and research material in the fields of Vietnamese studies and business administration. Furthermore, the thesis provides valuable insights for Samsung professionals working in Vietnam and foreign businesspeople in general who wish to invest in Vietnam, especially those in the field of strategic planning for global companies investing in Vietnam and Vietnamese companies investing abroad.
12. Future research directions (if any): This research hopes to open up a new approach that combines economic and business fields with socio-cultural aspects.
13. Published works related to the thesis (list works in chronological order if available): Differences in communication culture between Vietnamese and Koreans (2019)
INFORMATION ON MASTER'S THESIS
1. Full name: Park Eunseo 2. Sex: Male
3. Date of birth: April 1, 1985 4. Place of birth: South Korea
5. Admission decision number: 3980/QD-XHNV-ĐT Dated October 17, 2019
6. Changes in academic process: None
7. Official thesis title: The impact of Vietnamese sociocultural factors on business strategies:A case study of Samsung Vietnam
8. Major: Vietnamese Studies 9. Code: 8310630.01
10. Supervisors: Dr. Nguyen Thi Thuan, Faculty of Vietnamese Studies and Language - University of Social Sciences and Humanities, Hanoi National University
11. Summary of the findings of the thesis: The thesis studied the impact of Vietnamese socio-cultural factors on the business strategies of Samsung Vietnam. In the first chapter, the writeranalyzed the interaction between business strategies and socio-cultural environment by analyzing the PEST model and place business strategies in a compatible relationship with socio-cultural environment from the perspective of business administration and Vietnamese studies. In chapter 2, the thesis provides an overview of political environment, economic and economic environment and socio-cultural environment of Vietnam from 1986 until now. The author emphasizes that Samsung's investment and development in Vietnam is closely related to the country's reform process. In the last chapter, through the analysis of the transnational strategy and the strategy of integrating into Vietnamese culture, the author asserts that the great achievements that Samsung Vietnam has achieved are the inevitable consequences of the suitable business strategies, which were built on the basis of the company's understanding of Vietnamese socio-cultural environment.
12. Practical applicability, if any: The thesis can be used as a reference and research material in the field of Vietnamese studies and business administration. In addition, the thesis also provides valuable summaries for Samsung experts in particular when working in Vietnam and foreign businessmen in general when they want to invest in Vietnam, especially experts in the field of strategic planning for global companies that want to invest in Vietnam as well as Vietnamese companies that want to invest abroad.
13. Further research directions, if any: This study hopes to open up a new research approach that combines economic, business and socio-cultural fields.
14. Thesis-related publications:The differences in communication culture between Vietnamese and Korean
