1. Student's full name: Luong Quoc Huy
2. Gender: Male
3. Date of birth: January 13, 1974
4. Place of birth: Ninh Binh
5. Decision No. 4417/2019/QD-XHNV dated November 26, 2019, of the Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi, recognizing the student.
6. Changes in the training process:
7. Thesis title: Organizing the production of television programs promoting tourism on SCTV12 channel.
8. Major: Applied Journalism Code: 8320101.01-UD
9. Scientific supervisor: Dr. Tran Bao Khanh, Dai Nam University
10. Summary of the thesis results:
Following the Party and State's policy on tourism promotion in the new context, information dissemination on SCTV12 channels has been effective, contributing to the overall success of bringing the image of Vietnamese tourism to friends around the world. Tourism information on SCTV12 has helped the public understand Vietnam better and more accurately, creating a positive impression on international friends. The image of a peaceful, stable, innovative, and dynamically developing Vietnam, a safe and reliable destination for investment and tourism, with its rich history and long-standing culture, has been made known to people around the world and the Vietnamese community abroad through tourism promotion programs broadcast on SCTV12 channels.
With the aim of conducting in-depth research on the general theory of organizing the production of tourism promotion programs on the SCT12 channel, in Chapter 1 of this thesis, the author has clarified concepts related to the topic such as concepts related to tourism, concepts related to television; cable television and its advantages in tourism promotion; the need for tourism promotion in Vietnam; content and form of tourism promotion information; and the organization of television program production.
Based on the theoretical issues that have been clarified, Chapter 2 of the thesis clarifies the current state of organizing the production of tourism promotion programs on SCTV12 channel through: introducing SCTV and SCTV12 channel; surveying the organization of tourism promotion program production on SCTV12 channel; tourism promotion programs on SCTV12 channel; and the impact of program production organization on program quality and production resources.
In Chapter 3 of this thesis, based on research into the practical requirements for the future of tourism in Vietnam, public demand for tourism, and the information needs and role of television in tourism development, the author boldly proposes several solutions to improve the quality of tourism promotion programs on SCTV12. To achieve the highest effectiveness, SCTV12 must improve the quality of its program production organization, including human resources, production equipment, and financial capacity.
11. Practical applications:
This thesis contributes to supplementing and systematizing the theory of television program production, especially tourism promotion programs on SCTV12 channel. This research is based on evidence, documents, and practical, scientific, and objective programs. Therefore, this thesis will provide a valuable theoretical basis for television stations nationwide to apply in program production, and will serve as a foundation for training in television journalism in journalism departments at several universities; it will also add theoretical and practical insights through specific tourism promotion programs that have been and are currently being broadcast.
This thesis systematizes fundamental theories of tourism, including Marxist-Leninist theory on goods and services, tourism in a market economy; the Party and State's views on tourism promotion and development programs; tourism theory encompassing tourism products, markets and classification criteria in the tourism market, the role of tourism in socio-economic development and international integration, the development of tourism in international integration, and a draft of world tourism development trends, to serve as a basis for planning domestic tourism development. A successful research project will contribute to accurately assessing the current state of tourism promotion, providing comprehensive information and guidance on necessary tourist destinations for the public, and meeting the information needs for tourism products. Based on that, several solutions and recommendations are proposed to improve the quality and effectiveness of tourism development communication, especially to raise awareness among local authorities and people in building a sustainable tourism environment.
12. Future research directions:
Although the research objective has been met, the thesis still has some limitations in providing solutions to improve the effectiveness of organizing the production of tourism promotion television programs on SCTV12 channel. Therefore, in the future, the author believes that to achieve better results, the research needs to combine multiple models and research methods to improve the effectiveness of organizing tourism promotion programs.
13. Published works related to the thesis:
13.1. Luong Quoc Huy, 2020, “Trends in the development of pay television worldwide and implications for Vietnam”, Asia-Pacific Economic Journal No. 561.
13.2. Luong Quoc Huy, 2020, “Pay-TV: Development Trends and Challenges”, Business Culture Magazine, April 2020.
13.3. Luong Quoc Huy, 2020, “The Impact of OTT Television on the Pay Television Market of Several Countries and Recommendations for Vietnam”, Asia Pacific Economic Journal, June 2020.
13.4. Luong Quoc Huy, 2021, “Da Nang – The most livable city in Vietnam”, Culture and Development Magazine, June 2021 issue.
13.5. Luong Quoc Huy, 2021, “Some recommendations for developing the pay television market in Vietnam in the current context”, Culture and Development Magazine, July 2021 issue.
13.6. Luong Quoc Huy, 2021, “Tourism Development Trends in the New Era and Tourism Promotion on Television”, Asia Pacific Economic Journal, October 2021.
INFORMATION ON MASTER'S THESIS
1. Full name: Luong Quoc Huy
2. Sex: male
3. Date of birth: January 13, 1974
4. Place of birth: Ninh Binh Province
5. Admission decision number: 4417/2019/QD-XHNV on 26th, November 2019 by Rector of USSH, VNU
6. Changes in academic process:
7. Official thesis title: Production of TV programs to promote tourism for SCTV12 Channel
8. Major: Journalism Code: 8320101.01-UD
9. Supervisors: Dr. Tran Bao Khanh, Dai Nam University
10. Summary of the findings of the thesis:
From the policy of the Party and State on tourism promotion activities in the new situation, the information work on SCTV12 channels has promoted effectively, contributing to the overall success of bringing Vietnam's tourism image to the public. with friends from all over the world. Tourism information on SCTV12 channel has now helped the outside public to better understand and better understand Vietnam, making a good impression on international friends about Vietnam. The image of a peaceful, stable, innovative, dynamic developing Vietnam, is a safe and reliable destination for investment, tourism, people, history and very long-standing culture. Vietnam's rich and wealthy national identity has been known to the world people and the overseas Vietnamese community through tourism promotion programs broadcast on SCTV12 channels.
With the goal of in-depth research on general theory about the organization of production of tourism promotion programs on SCT12 channel in chapter 1 of the thesis, the author has clarified concepts related to the topic such as related concepts. to tourism, concepts related to television; Cable television and the advantages of cable television in tourism promotion; The demand for tourism promotion in Vietnam; Content and form of tourism promotion information; Television program production.
On the basis of these clarified issues, chapter 2 of the thesis has clarified the actual situation of organizing the production of tourism promotion programs on SCTV12 channel through: introduction of SCTV and SCTV12; survey the organization and production of tourism promotion programs of the channel SCTV12; tourism promotion programs on channel SCTV12; Impact of program production organization on program quality and production resources.
In chapter 3 of the thesis, on the basis of studying the practical requirements of the future of tourism in Vietnam, the public's demand for tourism and information requirements, the mission of television in tourism development. calendar. calendar. The author offers some solutions to improve the quality of tourism promotion programs on SCTV12 channel. To achieve the highest efficiency, the channel SCTV12 must improve the quality of program production organizations such as human resources, production equipment and financial capacity.
11. Practical applicability, if any:
The thesis contributes to supplement and systematize the theory of organizing television program production, especially tourism promotion program on SCTV12 channel. This research is evidence-based, documentary, practical, scientific, and objective. Therefore, this thesis will be a theoretical basis with certain practical value for television stations across the country to apply program production, as a basis for training in video journalism in journalism departments in Vietnam. some universities; There are more specific theories and practices through each tourism promotion program that has been broadcast.
The thesis systematizes the basic theories of tourism including the theory of Marxism - Leninism on goods, services, tourism in the market economy; views of the Party and State on tourism development promotion programs; Theory of tourism includes tourism products, markets and classification criteria in the tourism market, the role of tourism in socio-economic development and international integration, the development of tourism in international integration, draft world tourism development trends to serve as a basis for planning domestic tourism development. The successful research project will contribute to a correct assessment of the current state of tourism promotion. Provide sufficient information to guide the tourist destination necessary for the public, meet the demand for information about tourism products. On that basis, a number of solutions and recommendations are proposed to improve the quality and effectiveness of propaganda on tourism development, especially raising the awareness of local authorities and people in developing tourism. building a sustainable tourism environment.
12. Further research directions, if any:
Although it has achieved a requirement in the research purpose, the thesis still has some limitations in providing solutions to improve the effectiveness of the production organization of television programs to promote tourism on channel SCTV12. Therefore, in the future, the author believes that to achieve higher results, it is necessary to combine many research models and methods to improve the effectiveness of tourism promotion programs.
13. Thesis-related publications:
13.1. Luong Quoc Huy, 2020, “Development trends of pay television in the world and implications for Vietnam”, Asia-Pacific Economic Review, Issue 561.
13.2. Luong Quoc Huy, 2020, “Pay television: Development Trends and Challenges”, Corporate Culture Magazine, (April 2020).
13.3. Luong Quoc Huy, 2020, “The effect of Over-the-top on the pay television in selected countries and recommendations for Vietnam”, Asia Pacific Economic Review, (June 2020).
13.4. Luong Quoc Huy, 2021, “Da Nang – The most livable city in Vietnam”, Development Culture Magazine, (June 2021).
13.5. Luong Quoc Huy, 2021, “Some recommendations for the development of pay television market in Vietnam in the current context”, Development Culture Magazine, (July 2021).
13.6. Luong Quoc Huy, 2021, “Development trends of tourism in the new era and television advertisement of tourism”, Asia-Pacific Economic Review, (October 2021).
