“The role of creativity in social life”

At the reception, Prof. Dr. Pham Quang Minh (Rector of the University of Social Sciences and Humanities) introduced the main achievements in training, scientific research and the main research directions of the University; emphasizing the goal of building a research university and strengthening research projects. To promote this activity, the University wishes to study and exchange academic experiences with foreign scholars. Therefore, the presentation of Lord Puttnam is of great significance not only to the lecturers but also to the students of the University.

Prof. Dr. Pham Quang Minh (Rector of the University of Social Sciences and Humanities) introduces the University to Lord Puttnam

Next, Lord Puttnam gave a presentation to a large number of staff, lecturers and students of the University in the 8th Floor Auditorium, Building E. Lord Puttnam's presentation focused on the topic of creativity in social life. According to him, creativity is the constant nurturing of the motivation to make things better. Creative people always seek to improve the things, phenomena and objects around them until they are perfect. In a sense, creativity means being dissatisfied, not satisfied with what you have done; at the same time, always creating new ideas to improve old materials.

To further illustrate the concept of creativity, Lord Puttnam used many vivid examples from some famous people. When he was working as an employee; Lord Puttnam himself always had to find ways to improve his work and ideas until they reached perfection. He also used the example of Steve Jobs, a person who always urged his employees to improve their services and products to perfection, putting consumers first. Or in the movie Chariots of Fire, which Lord Puttnam himself produced, two athletes representing the United Kingdom, Eric Liddell and Harold Abrahams, went through a difficult competition to win the 1924 Olympics. By constantly combining their own experiences and the lessons learned from successful people, each person can create their own perfection. That is creativity.

After the presentation, Lord Puttnam received many comments and questions from students of the University of Social Sciences and Humanities on issues such as the relationship between talent and creativity, the role of passion and love for creativity, different concepts of creativity, the role of creativity in society as a whole, etc.

Prof. Dr. Pham Quang Minh presents a souvenir to Lord Puttnam

Lord Puttnam is an award-winning film producer whose films include The Mission, The Killing Fields, Local Hero, Chariots of Fire, Midnight Express, Bugsy Malone and Memphis Belle. His films have won 10 Oscars, 25 BAFTAs and the Palme d'Or at the Cannes Film Festival. He was CEO of Columbia Pictures from 1986 to 1988. He was also Vice President of the British Academy of Film and Television Arts (BAFTA) from 1994 to 2004.