Trends in modern media

Media and the changing landscape of media worldwide were the main topics of discussion in the October 14th presentation by Professor Claire Woods and Associate Professor Michael Galvin of the School of Communication, International Relations and Languages ​​(University of South Australia) to students of the Faculty of Journalism and Communication, as part of their visit to the University of Social Sciences and Humanities.Beginning his presentation, Associate Professor Michael Galvin outlined the global media landscape in the current era of industrialization, modernization, and globalization. He highlighted the impact of urbanization on media development, noting that people often watch television during their free time. However, he argued that watching television doesn't necessarily bring joy or happiness; instead, it can lead to increased loneliness. He explained this conclusion by stating that television restricts people's need for communication, making it a passive form of mass media, while the need for information reception in the era of globalization is increasingly active. Globalization, along with the emergence of new media formats and their roles, has transformed the public from passively receiving information into actively participating in media production, creating opportunities for proactive information exchange. Associate Professor Michael Galvin also pointed out the downside of technological development, noting that while the internet saves people time in communicating, traditional relationships will change. He concluded that technology is neutral, and the user is the one who ultimately decides whether something is good or bad. He particularly stressed that media professionals must have critical thinking skills when accessing information in order to convey messages to the public objectively and accurately. During the talk with students, Professor Claire Woods and Associate Professor Michael Galvin provided detailed information about the learning environment at the University of South Australia and expressed hope that more Vietnamese students would study there. The upcoming joint program in Media Management between the Faculty of Journalism and Communication and the University of South Australia will open up new learning opportunities for students.