Trends of modern media

Media and the change of media in the world were the main topics in the presentation on October 14 by Professor Claire Woods and Associate Professor Michael Galvin from the School of Communication, International Relations and Languages ​​(University of South Australia) to students of the Faculty of Journalism and Communication within the framework of a visit and work at the University of Social Sciences and Humanities.At the beginning of the presentation, Associate Professor Michael Galvin presented the context of world media in the current era of industrialization, modernization and globalization. In particular, the urbanization process has affected the development of media, people often watch television in their free time. But in reality, watching television does not make people feel happy, but people become more lonely. Explaining this conclusion, he said: watching television limits people's communication needs, television becomes a passive form of mass media while people's need to receive information in the globalization period is increasingly proactive. Globalization along with the emergence of new types of media and the role of new types of media at this time makes the public no longer passively receive information but also participate in the production of media products, creating opportunities to actively exchange information. Associate Professor Michael Galvin also pointed out the negative side of technological development, although the Internet helps people save time and still be able to communicate with each other, traditional relationships will be changed. And he concluded: technology is neutral and the user himself is the one who decides, so whether it is good or bad depends on the subject. At the end of the presentation, he especially emphasized that media workers must have critical thinking in the process of accessing information in order to be able to convey messages to the public in the most objective and accurate way. At the talk with students, Professor Claire Woods and Associate Professor Michael Galvin introduced in detail the learning environment at the University of South Australia and expressed the hope that more and more Vietnamese students will study here. The joint training program in Media Management between the Faculty of Journalism and Communication and the University of South Australia will open up new learning opportunities for students.