1. Student's full name: Nguyen Thi Thuy Linh 2. Gender: Female
3. Date of birth: September 13, 1989
4. Place of birth: Hung Yen
5. Decision on student admission: Decision on admission of postgraduate students No. 1765/2018/QD-XHNV, dated June 28, 2018, by the Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi.
6. Changes to the training process: 24-month extension
7. Thesis title: “Attracting tourists to Van Phuc Silk Village, Ha Dong District, Hanoi City”
8. Major: Tourism; Code: 8810101.01
9. Scientific supervisor: Assoc. Prof. Dr. Tran Duc Thanh – Faculty of Tourism Studies, University of Social Sciences and Humanities, Vietnam National University, Hanoi.
10. Summary of the thesis results:
This thesis provides an overview of domestic and international studies on the attractiveness of tourism products in Van Phuc Silk Village, Ha Dong District, Hanoi City to tourists. Based on this, the author systematizes the theoretical and practical issues concerning the attraction of tourism products to tourists. Using observation, in-depth interviews, questionnaires, and data processing tools such as SPSS and Excel, the thesis demonstrates that the factors influencing the attractiveness of tourism products in Van Phuc Silk Village are positively impacted by five elements: natural resources; socio-cultural resources (traditional silk products, local community, etc.); historical and traditional elements; infrastructure, cuisine, and accommodation; and entertainment and shopping tourism services. Of these factors, socio-cultural resources have the strongest impact and contribution to the attractiveness of tourism products in the craft village. Natural resources for craft village tourism have the weakest impact compared to other factors. The thesis also proposes solutions and recommendations to enhance the attractiveness of Van Phuc Silk Village in Ha Dong, contributing positively to the future development of Van Phuc Silk Village tourism products, such as: raising awareness and strengthening the capacity of production households and shops to develop diverse silk products of Van Phuc brand quality; the management board needs to support additional public service points such as parking, training to improve civilized tourism behavior, professional local tour guides, eliminating price gouging and harassment of tourists, promoting price listing, clearly distinguishing other non-Van Phuc branded goods sold in the market for economic purposes; supporting businesses with capital, policy mechanisms, and technical infrastructure serving craft village tourism; and connecting stakeholders in tourism development. Strengthening links with travel businesses, enhancing tourism promotion, and increasing the number of professional handicraft village tours.
11. Practical applications: Some of the content may be useful for the People's Committee of Van Phuc Ward, Ha Dong District, in guiding the development of craft village tourism.
12. Further research directions: Assessing the attractiveness of Van Phuc Silk Village, Ha Dong District, Hanoi City to international tourists.
13. The published works related to the thesis: None
INFORMATION ON MASTER'S THESIS
1. Full name: Nguyen Thi Thuy Linh 2. Sex: Female
3. Date of birth: September 13th, 1989 4. Place of birth: Hung Yen City
5. Admission decision number: 3053/2020/QD-XHNV; Dated: August 1st, 2019 by the Rector of the University of Social Sciences and Humanities, Hanoi National University
6. Changes in academic process: expansion
7. Official thesis title: “Attracting tourists to Van Phuc Silk Village, Ha Dong, Hanoi City”
8. Major: Tourism 9. Code: 8810101.01
10. Supervisors: Assoc.Prof.Dr. Tran Duc Thanh - Faculty of Tourism Studies, University of Social sciences and Humanities, Hanoi National University.
11. Summary of the findings of the thesis:
The thesis has reviewed domestic and foreign works on the attraction of tourists to tourism products in Van Phuc Silk Village, Ha Dong, Hanoi. On that basis, the author has systematized theoretical and practical issues about tourist attraction for tourism products. By methods of observation, in-depth interviews, questionnaires... and using data processing tools: SPSS, Excel... the thesis has shown that the factors affecting the attraction of tourists to tourism products Van Phuc Silk Village is positively affected by 5 factors: Natural resources; Socio-cultural resources (traditional silk products, local communities...); Traditional historical elements; Infrastructure, cuisine, accommodation; Shopping, entertainment and tourism services. With these factors, Socio-cultural resources are the most influential, influential and contributing factors to the attraction of tourists to craft village tourism products. Natural resources of craft village tourism is the factor that has the weakest impact compared to the other factors. The thesis also proposes solutions and recommendations to improve the attraction of tourists to Van Phuc Silk Village, Ha Dong, contributing positively to the development of tourism products Van Phuc Silk Village. Phuc in the future such as: raising awareness and building capacity for business households to produce and shop to develop diversified silk products with quality Van Phuc brand name; The management board needs to support additional public service points such as parking space, training to improve tourism civilized behavior, professional local narrator, eliminating the situation of guillotine, tourist attraction. customers, propagandize and campaign to list prices, clearly distinguish other aspects that are not Van Phuc's trademarks, doing business at shopping markets for economic purposes; supporting enterprises in capital sources, mechanisms and policies, material and technical foundations in service of craft village tourism; engage stakeholders in tourism development; promote links with travel businesses, strengthen tourism promotion, strengthen professional village tour routes.
12. Practical applicability, if any: Some contents may be useful to the People's Committee of Van Phuc ward, Ha Dong district in the orientation of craft village tourism development.
13. Further research directions, if any: Evaluation of the attraction of international tourists to Van Phuc Silk Village, Ha Dong, Hanoi City
14. Thesis-related publications: No
