1. Student's full name: Dang Thi Huyen Linh. 2. Gender: Female
3. Date of birth: August 28, 1988.
4. Place of birth: Thanh Long Commune - Thanh Chuong District - Nghe An Province
5. Decision on recognition of students No. 1765/2018/QD-XHNV dated June 28, 2018 of the President of the University of Social Sciences and Humanities, Vietnam National University, Hanoi.
6. Changes in the training process:
(record the forms of change and the corresponding time)
7. Thesis topic: Images of research-oriented universities in Vietnam on electronic newspapers
8. Major: Journalism; Code:
8320101.019. Scientific advisor: Associate Professor, Dr. Nguyen Thi Truong Giang - Academy of Journalism and Communication.
10. Summary of thesis results:
The thesis was conducted with the purpose of studying the image of Vietnam's University of Science and Technology in the press, specifically electronic newspapers. The results provided an overview of the reality of propaganda and promotion of the image of Vietnam's University of Science and Technology; along with factors that have affected the effectiveness of propaganda, raising awareness, and promoting the image. From there, the study proposed solutions to improve the quality of the image of Vietnam's University of Science and Technology.
In this thesis, the author has synthesized the relevant research history, mainly focusing on domestic research, clearly stating the purpose, tasks, objects, scope, theoretical basis and research methods. The thesis mainly uses the method of document research, analyzing the content of messages. In addition, it combines the method of synthesis, analysis of content and form of newspaper works, sociological investigation method and in-depth interview method. In addition to the introduction, conclusion, appendix, references, the thesis consists of three chapters. Chapter 1 - Some theoretical issues on communicating the image of the University of Science and Technology in the press; Chapter 2 - Current status of the image of the University of Science and Technology in Vietnam in electronic newspapers and Chapter 3 - Some issues raised and suggestions to improve efficiency.
Chapter 1 includes important fundamental theories of the Thesis, focusing on clarifying theoretical issues that influence the analysis in the research activities in the following chapters, as well as the entire Thesis. In Chapter 2, the author outlines the 04 surveyed electronic newspapers and focuses on analyzing survey data of news and articles about the University of Science and Technology in these press agencies within 2 years 2019-2020. Based on Chapters 1 and 2, Chapter 3 raises a number of issues, including policies for the University of Science and Technology, viewpoints and orientations of the management agency for the University of Science and Technology, viewpoints and orientations of the University of Science and Technology itself.
The author proposes a number of solutions to improve the quality of communication about the University of Science and Technology on electronic newspapers. In particular, the solutions for state management activities, solutions from the University of Science and Technology and solutions for electronic newspapers are presented. The author also makes recommendations for each surveyed electronic newspaper, aiming to increase the quantity and improve the quality of information about the University of Science and Technology on electronic newspapers in the coming time.
11. Practical application: (if any)
With the results achieved, the Thesis will be a reference document for press agencies, reporters and the University of Science and Technology on the basis of science and practical effects of communicating the image of the University of Science and Technology on electronic newspapers. The content of the Thesis can be used as a document for research and development of topics, lectures, and textbooks for training journalists in general, electronic newspapers in particular, and units with the task of communicating on higher education and scientific research of the Ministry of Education and Training, universities and research universities with the task of communicating and building brand image. The topic gathers research content with reference value for the practical working process of reporters and editors of press units in general, electronic newspapers in particular. The thesis also has reference value for policy makers on communication on higher education, science and technology in higher education, to improve the quality of information and propaganda of the image of Vietnam's research universities, thereby contributing to improving the quality of human resources and the effectiveness of higher education activities.
12. Further research directions: (if any)
13. Published works related to the thesis: None
INFORMATION ON MASTER'S THESIS
1. Full name: Dang Thi Huyen Linh. 2. Sex: Female
3. Date of birth: 8/28/1988.
4. Place of birth: Thanh Long Commune – Thanh Chuong District – Nghe An Province
5. Admission decision number: No 1765/2018/QD-XHNV Dated: June 28, 2018 of the Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi.
6. Changes in academic process:
(List the forms of change and corresponding times)
7. Official thesis title: The Vietnamese research-oriented universities from online newspaper's perspective
8. Majors: Journalism; 9. Code:
8320101.0110. Supervisors: Assoc. Prof. Dr. Nguyen Thi Truong Giang – Academy of Journalism and Communication.
11. Summary of the findings of the thesis:
The thesis is carried out with the purpose, to study the Vietnamese research-oriented universities in the press, specifically the electronic press. The results have provided an overview of the reality of propaganda and promotion of the Vietnamese research-oriented universities; the same factors that have affected the effectiveness of propaganda, awareness raising and image promotion. From there, research and propose solutions to improve the image quality of the Vietnamese research-oriented universities.
To carry out this thesis, the author has compiled a history of related research, mainly focusing on domestic studies, clearly stating the purpose, task, object, scope, theoretical basis and method. research. research. The thesis uses the method of document research, analyzing the main message content. In addition, combining methods of synthesis, content analysis, form of commentaries, sociological investigation method and in-depth interview method. In addition to the introduction, conclusion, appendices, references, the thesis consists of three chapters. Chapter 1- Some theoretical issues about the Vietnamese research-oriented universities communication in the press; Chapter 2- The current state of the Vietnamese research-oriented universities in the electronic press and Chapter 3- Some issues raised and proposed to improve efficiency.
Chapter 1 includes important fundamental theories of the Thesis, focusing on clarifying theoretical issues that affect the analysis in research activities in the following chapters, as well as the entire Thesis. In chapter 2, the author briefly summarizes the four examining online newspapers and focuses on analyzing survey data on news and articles about the Vietnamese research-oriented universities on these news agencies in the two years 2019-2020. On the basis of chapters 1 and 2, chapter 3 has raised a number of issues, including guidelines and policies for the Vietnamese research-oriented universities, views and orientations of management agencies towards the Vietnamese research-oriented universities, views and orientations of the Vietnamese research-oriented universities themselves.
The writer proposes a number of solutions to improve the quality of communication about the University of Research in the electronic press. In it, solutions for state management activities, solutions from the Vietnamese research-oriented universities and solutions for electronic newspapers are outlined. The author also makes recommendations for each survey online newspaper, aiming to increase the quantity and improve the quality of the Vietnamese research-oriented universities information in the online newspaper in the near future.
12. Practical applicability: (if any)
With the results achieved, the thesis will be a reference for press agencies, reporters and the Vietnamese research-oriented universities on the scientific basis and practical effects of communicating the Vietnamese research-oriented universities on the Internet. electronic media. The content of the thesis can be used as a document for research and development of topics, lectures, and textbooks for the training of journalists in general, e-newspapers in particular and applications. The position in charge of communication about Higher education, Scientific research of Ministry of Education, the Vietnamese research-oriented universities is in charge of communication and brand image building. The topic gathers research content that is of reference value for the practical working process of reporters and editors of press units in general, and electronic newspapers in particular. The thesis is also valuable as a reference for policy makers to communicate about Higher education, Science and technology in Higher education, in order to improve the quality of information and propaganda on the image of the Vietnamese research-oriented universities, from That contributes to improving the quality of human resources and the effectiveness of Higher education activities.
13. Practical applicability, if any
14. Thesis-related publications: None
