1. Student's full name: HA GIANG 2. Gender: Female
3. Date of birth: December 13, 1990
4. Place of birth: Ca Mau
5. Decision on recognition of students No. 3617/2018/QD-XHNV, dated December 4, 2018 of the President of the University of Social Sciences and Humanities, Vietnam National University, Hanoi
6. Changes in the training process: 1st extension (from December 4, 2020 - June 4, 2021); 2nd extension (from June 4, 2021 - December 4, 2021)
7. Thesis topic: Television and tourism promotion activities in the Southwest (Survey of VTV1, CTV, Vietnam Journey in 2019)
8. Major: Journalism; Code: 8320101-01-UD
9. Scientific advisor: Associate Professor, Dr. Le Thanh Binh, Diplomatic Academy
10. Summary of thesis results:
Through the time of researching the topic, the author of the thesis realized that the topic of promoting tourism in the Southwest on television has been increasingly developing in recent times. The role and strengths of all types of press increasingly have long-term communication strategies, taking advantage of technology 4.0; innovating communication methods, improving professionalism; there is coordination between ministries, branches, localities, and unity in communication between state management agencies on tourism. However, promoting tourism in the Southwest on television still faces many difficulties and challenges.
Specifically, through a survey on three television channels: National Television Channel VTV1, local television channel CTV, and specialized television channel Vietnam Journey, it can be seen that the promotion of tourism in the Southwest region still has many limitations. However, with increasingly modern applications of 4.0 technology, along with the strengths of television, tourism in the Southwest region promises to be promoted deeply, widely, and effectively to everyone both domestically and internationally.
11. Practical application:
In fact, the local government has policies and plans to promote tourism through the combination of many forms of modern media, especially on television channels to promote the tourism potential of the Southwestern provinces. Especially for local television channels (specifically Ca Mau Radio and Television Station), they always pay attention to, implement, and launch products that are increasingly improving both quality and quantity to promote tourism of Ca Mau in particular and tourism of the Southwestern region in general.
From the reality, effectiveness, and limitations, the author has clearly stated that although this thesis is difficult to avoid errors, it is also a reference for television channels, especially local television channels, to have the right direction, long-term, create a unique mark, create a brand, especially contribute to promoting tourism in the Southwest.
12. Further research directions: (if any)
13. Published works related to the thesis:
INFORMATION ON MASTER'S THESIS
1. Full name: HA GIANG 2. Sex: female
3. Date of birth: 13/12/1990
4. Place of birth: Ca Mau province
5. Admission decision number: 3617/2018 / QD-XHNV. Date: December 4, 2018 of the Rector of University of Social Sciences and Humanities, Hanoi National University
6. Changes in academic process: Extension of thesis preparation from December 4th, 2020 to December 4th, 2021 (12 months)
(List the forms of change and corresponding times)
7. Official thesis title: The Southwestern's tourism broadcasting activities on television.
(Survey of VTV1, Collaborator, Vietnam Journey 2019)
8. Major: Journalism school Code: 8320101-01-UD
9. Supervisors: Associate Professor, Dr. Le Thanh Binh, Diplomatic Academy of Vietnam
10. Summary of the findings of the thesis:
After the time of research, the author realized that the topic of promotional activities on Television for the Southwestern region's tourism has been increasingly developed in recent years. The role and strength of all types of journalism are have advantage long-term communication strategies, taking of technology 4.0; reforming the communication methods and improving professionalism; coordinated among ministries, branches and localities, and the unity of communication among the state agencies of tourism management. However, the promotion of the Southwestern tourism on television still has many difficulties and challenges.
Specifically, through the survey on three TV channels: National TV channel VTV1, local TV channel CTV, and the specialized TV channel Vietnam Journey, it can be seen that the promotion of the Southwestern tourism still contains limitations. Nevertheless, with the increasingly modern applications of 4.0 technologies, along with the inner strengths of television, the southwestern tourism promises to be promoted deeply, widely and effectively to people in Vietnam and abroad.
11. Practical applicability, if any:
In fact, the local government has policies and plans to promote tourism through the combination of modern media, especially on television channels to promote the tourism potential of the provinces of Southwestern region. Especially to the local TV channels (Ca Mau Radio and Television Station, in detail), they have always been interested in implementing and producing products that improve on both of quality and quantity to promote Ca Mau tourism in particular and the southwestern region in general.
From both the effective and limited realities supplied by the author, despite the fact that this thesis may have some errors, this is also a reference for television channels, especially for local TV channels to have a right direction in long-term, create its own mark and brand, especially contribute to Southwestern tourism's promotion.
12. Further research directions, if any:
13. Thesis-related publications:
