1. Student's full name: Nguyen Thi Lien
2. Gender: Female
3. Date of birth: June 22, 1988
4. Place of birth: Hai Duong
5. Decision No. 4420/2019/QD-XHNV dated November 26, 2019, of the Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi, recognizing the student.
6. Changes in the training process:
7. Thesis title: Application of the marketing mix at the Library of Hanoi Medical University.
8. Major: Information Science - Library Science;
9. Code: 8320201.01
10. Scientific supervisor: Dr. Bui Thanh Thuy
11. Summary of the thesis results:
This thesis focuses on researching the current state of marketing mix application at the Library of Hanoi Medical University. From this, it provides observations, assessments, and identifies the causes of limitations in marketing mix activities at the library. Simultaneously, it proposes feasible solutions to improve the effectiveness of marketing mix application, thereby contributing to improving the quality of library operations in particular and teaching and scientific research activities in general at the University.
12. Practical applications:
The research findings of this thesis can be applied at the Library of Hanoi Medical University. Furthermore, the research content presented in this thesis also serves as a basis and suggestion for improving the effectiveness of marketing mix application in other libraries.
13. Future research directions:
14. Published works related to the thesis:
"Digital Marketing in Smart Libraries" published in the Journal of Information and Documentation, No. 2/2021, pp. 22-29.
INFORMATION OF MASTER'S THESIS
1. Name: Nguyen Thi Lien 2. Sex: Female
3. Date of birth: June 22, 1988 4. Place of birth: Hai Duong
5. Admission decision number: 4420/2019/QD-XHNV Dated November 26, 2019 by the Rector of University of Social Sciences and Humanity, Hanoi National University.
6. Changes in academic process:
7. Official thesis title: Marketing Mix for the Ha Noi Medical University .
8. Major: Information – Library Science; 9. Code: 8320201.01
10. Supervisor: Dr. Bui Thanh Thuy
11. Summary of the findings of the thesis:
The thesis focuses on researching the current situation of mixed marketing application at the Hanoi Medical University Library. From there, it makes comments, evaluates and finds the cause of the limitations in marketing activities at the library. At the same time, it proposes feasible solutions to improve the effectiveness of the marketing mix application, thereby it helps to improve the efficiency of library operation to contribute to teaching and scientific research at the university.
12. Practical applicability in practice.
Research results of the thesis may be applied at Library Ha Noi Medical University. In addition, the research content which the authors performed in the thesis is also the basis and suggestion contribute to improving the effectiveness of the application of mixed marketing in other libraries.
13. Follow-up studies
14. Published works related to the thesis:
“Digital marketing in the Smart Library”
