Public Relations Industry: Can't wait until graduation to...start working

Public relations is one of the attractive careers in modern society, when establishing and maintaining a multi-dimensional, strong interactive relationship with customers becomes a vital factor for the operations of businesses and organizations. "Professional and successful PR professionals have a combination of good background knowledge in social fields, have great sensitivity to customers' needs and are full of positive creative energy. This is a passionate career, full of challenges but always brings happiness to those who love it..." - Associate Professor, Dr. Nguyen Thi Thanh Huyen (Head of the Department of Public Relations, Institute of Journalism and Communication, University of Social Sciences and Humanities, VNU) talks about the beauty of the Public Relations profession.