Lunch Box Club for English No. 16: Service Culture

LBCE No. 16 was attended by Prof. Dr. Pham Quang Minh (Rector of the University) and Assoc. Prof. Dr. Tran Thi Minh Hoa (Vice Rector of the University), along with several professors and international students.

Members of LBCE shared their perspectives on: what constitutes a service culture, how important a service culture is in a university, the aspects reflected by a service culture, the limitations of current service culture in universities, and suggestions for improving service quality…

The opinions mentioned the strengths of the University of Social Sciences and Humanities, such as its long tradition, the proven quality of its research and training activities, and its highly qualified and dedicated faculty. However, the University is currently facing challenges from competition from many younger universities with advantages in financial resources, facilities, quality of services, and investment in student outreach.

In this context, enhancing the service culture within the school is a crucial solution to attract more talented students to study there. Over the past period, the school has increasingly focused on building a service culture, demonstrated by many innovations such as: adjusting the curriculum to be more flexible with student needs, simplifying procedures, placing students at the center of training plans, and being more open and friendly in communication with students…

Professor Pham Quang Minh shared his thoughts on service culture.

Professors and international students share a different perspective, arguing that the service culture in universities varies from country to country due to cultural differences. This cultural diversity leads to unique criteria and standards for student service. However, in the context of rapid scientific and technological development and globalization, universities need to pay special attention to factors such as network technology, online services, and the application of management software, learning software, and research tools for students.

LBCE No. 16 continues to provide members with experiences and opportunities to use English in presentations, sharing perspectives, debating, and finding common ground in solving practical problems surrounding university activities.