Announcement of the workshop “Communication management and crisis management in the context of social media communication”

The workshop has the participation of leading experts in media management such as Mr. Le Quoc Vinh, Chairman of Le Bros Group; Associate Professor, Dr. Nguyen Thanh Loi (Vietnam Journalists Association); Associate Professor, Dr. Vu Quang Hao, Associate Professor, Dr. Dang Thi Thu Huong (Faculty of Journalism and Communication)... In particular, some issues that will be discussed at the workshop are "Climate change and media crises”, “Dealing with media crises from rumors on social networks: Using the right to eliminate evil”, “Risk management of TV news bulletins produced on digital platforms”, “Information transparency mechanism to minimize media crisis risks in the digital age”, “Filling the gap in media management training”….

The context of information explosion and the emergence of new forms of media, especially social networks, causes agencies and businesses to frequently face crises. Perhaps, it was the incident of mistakenly sending passengers to Da Lat to Nha Trang, or the lawsuit of Tan Hiep Phat and the "half-billion fly" in the soft drink bottle, the missing MH370 plane, or most recently the mass fish deaths in the Central provinces, etc. Even press agencies can encounter incidents in the media such as the suspicion of fixing the results of a reality TV show, the incident related to the age of a U19 football player, the contestant in a talent show mistakenly drinking acid, or a TV station being fined 50 million VND and having to correct the "Vegetable Broom" incident... The crisis comes suddenly and unexpectedly, with information spreading quickly, causing many businesses and units to fall into a state of lack of clarity, making incorrect handling actions, creating conditions for the crisis to spread and easily leading to other negative incidents, directly affecting businesses, units and the public in society.

One of the important reasons for the ineffectiveness of media management and crisis management is the limitation of the current media team. The media management skills of leaders and specialized staff are mainly based on practical experience rather than being acquired from a specialized knowledge system and an approach based on scientific knowledge. Up to now, in the North, there is only one international joint training course for the Master of Media Management at the University of Social Sciences and Humanities (VNU Hanoi) with a degree from the University of Stirling (UK).

At the workshop, experts and delegates will discuss and propose many solutions for businesses and agencies in media management and responding to and handling media crises. At the same time, experts also emphasize the urgency of human resource needs in the field of media management and the directions for implementing training in this field in Vietnam.

Time:8:30 a.m. Wednesday, July 20, 2016.

Location: 2nd floor, Building H, University of Social Sciences and Humanities, VNU, Hanoi.

For more information about the Workshop, please contact:

Faculty of Journalism and Communication, University of Social Sciences and Humanities, VNU.

Phone: 0906194152 - 0983414354

E-mail:danghuong123@yahoo.com; phankien123@gmail.com

For more information about the Master of Science in Media Management course, pleaseaccess here