1. General information about the training program
- Training program name: Website management skills
- Training subjects:
+ Students studying or graduated from University or College, want to work in the field of journalism and media
+ People who want to work in the field of digital media and digital content creation
+ People who are working in the field of journalism and media but do not have a degree in the right field, need to supplement their professional certificate to complete their application for recruitment/promotion to civil servant positions.
+ All people interested in and love the field of journalism and media
- Training unit: Lecturers from the Institute of Journalism and Communication (University of Social Sciences and Humanities) in combination with experienced journalists from press and media agencies.
- Certificate name: Website management skills
(English name: Website Management Skills)
- Certificate issuing unit: University of Social Sciences & Humanities
2. Training objectives
The Journalism and Media Training Program equips learners with basic and necessary knowledge about professional management of electronic information pages on the Internet. After the course, learners will have the expertise and confidence to work in communications and website management at organizations, and apply the knowledge they have learned to practical activities.
3. Program output standards
3.1. About knowledge
- Master general knowledge of electronic newspapers, website structure and application of programming languages
- Understand basic knowledge of online marketing, building channels on social networks, designing and maintaining satellite site systems; Analyze and implement advertising work on Google Ads and Facebook Ads.
3.2. About skills
- Professional skills: Proficient in approaching and performing professional tasks such as developing information sources, interviewing, processing information, taking photos, organizing articles, editing works for electronic newspapers.
+ Good use of support tools such as: google webmaster tool, analytics,
+ Equipped with content writing skills, new content, fully meeting SEO related factors as well as necessary meta tags
+ Ability to process images by designing or editing from sample images with appropriate size and capacity
+ Ability to manage web servers. Periodically maintain and warranty the web according to basic tasks. Manage existing content and future content on the web. Ensure the web always operates stably, minimizing errors that affect users.
+ Statistics and reports must be fully updated to make timely changes.
- Personal skills: Evaluate modern media products and from there draw experiences and lessons in designing and producing media website products.
- Teamwork skills: Team coordination skills, always listening and respecting members' opinions, ensuring work efficiency and quality of work.
3.3. On moral qualities:
Practice professional ethics and comply with legal regulations on mass media operations.
3.4. Job position and professional development opportunities
- Learners can take on jobs as reporters or editors working at press and media agencies; positions in charge of content management or writing articles for websites or internal media publications of organizations and businesses; jobs as content creators in mass media...
4. Structure of the training program:
Total accumulated hours: 45 periods, including:
- Theory hours: 30 periods
- Number of practice hours: 10 periods
5. Training program framework
| STT |
Topic |
Duration |
Content |
| 1 |
Website interface organization |
5 |
-Overview, basic concepts of website interface organization
- Method of implementing website interface according to goals, requirements, and tasks
- Experience in organizing modern website interface |
| 2 |
Skills in editing news and articles on the website |
10 |
-Basic concepts of basic genres of works
-The process of creating special works for electronic news sites and websites
- Basic to advanced news editing skills
-Methods and criteria for evaluating the quality of news content on the website
|
| 3 |
Website content management |
10 |
-Role and responsibility of website administrator
-Processes, methods and skills required in content management activities
- Experience in organizing information and managing website content |
| 4 |
SEO product article content to Top Google |
10 |
-Principles of SEO content for optimal effectiveness
-New techniques and technologies in content SEO
-Common risks and errors
- SEO content experience of professional administrator |
| 5 |
Practice |
10 |
-Practice real website management according to specialized content |
| Total |
45 |
|
The topics are built on the basis of subjects in the undergraduate training program in Journalism: Multimedia Communication, Writing skills for electronic newspapers, SEO techniques and practices...
Topics can be adjusted and changed up to 20% of the total course duration based on professional practice and student needs.
6. Form of testing and evaluating course learning outcomes:
After 45 lessons providing basic foundational knowledge, students will complete the final exam which is a series of news works, reflections or interviews on electronic newspapers. Students will receive a graduation certificate when they meet the following requirements:
- Attend at least 80% of class hours
- Achieve at least 5/10 points on the final exam.
7. Reference materials:
1. Frank Bass (2014), AP News Agency's Guide to Internet Searching and Writing, News Publishing House, Hanoi.
2. Nguyen Thi Truong Giang (2017), Journalism and multimedia communication, Hanoi National University Publishing House.
3. Nguyen Trung Phu (editor) (2019), Web design course, Statistical Publishing House.
