1. General information about the training program
- Training program name: Website Management Skills
- Target audience:
+ Students currently studying or who have graduated from university or college and wish to work in the field of journalism and media.
+ Individuals who want to work in the field of digital media and digital content creation.
+ Individuals currently working in the field of journalism and media but lacking a relevant degree need to obtain professional certifications to complete their application for recruitment/promotion to civil servant positions.
+ Anyone interested in or passionate about journalism and media
- Training unit: Lecturers from the Institute of Journalism and Communication Training (University of Social Sciences and Humanities) in collaboration with experienced journalists from media organizations.
- Certificate name: Website Management Skills
(English name: Website Management Skills)
- Certification body: University of Social Sciences and Humanities
2. Training Objectives
The Journalism and Media Professional Training Program equips learners with the fundamental and essential knowledge of professional website management on the internet. After completing the course, learners will have the expertise and confidence to work in media and website management at organizations and agencies, and effectively apply the knowledge learned to practical work.
3. Program learning outcomes
3.1. Regarding knowledge
- Master the general knowledge of online journalism, website structure, and the application of programming languages.
- Possess a solid understanding of online marketing principles, social media channel building, design and maintenance of satellite sites; analyze and execute Google Ads and Facebook Ads campaigns.
3.2. Regarding skills
- Professional skills: Proficient in accessing and performing professional tasks such as news source development, interviewing, information processing, photography, article organization, and editing works for online newspapers.
+ Make good use of supporting tools such as: Google Webmaster Tools, Analytics,
+ Acquire skills in writing original and engaging content that fully meets SEO requirements and includes necessary meta tags.
+ Ability to process images by designing or editing from sample images with appropriate size and file size.
+ Ability to manage web servers. Perform regular maintenance and servicing of the website according to basic requirements. Manage existing and future content on the website. Ensure the website always operates stably, minimizing errors that affect users.
+ Statistical data and reports must be fully updated to allow for timely adjustments.
- Personal skills: Able to evaluate modern media products and draw lessons and experiences from them in designing and producing media website products.
- Teamwork skills: The ability to coordinate within a team, always listen to and respect the opinions of team members, ensuring work efficiency and product quality.
3.3. Regarding moral qualities:
Cultivate professional ethics and comply with legal regulations regarding mass media operations.
3.4. Job position and professional development opportunities
- Graduates can work as reporters or editors at media organizations; manage content or write articles for websites or internal communication publications of organizations or businesses; or work as content creators on mass media platforms…
4. Structure of the training program:
Total accumulated hours: 45 lessons, including:
- Number of theoretical hours: 30 lessons
- Number of practical hours: 10 sessions
5. Training program framework
| No. |
Special Topic |
Duration |
Content |
| 1 |
Website interface organization |
5 |
- Overview and basic concepts of website interface organization
-Methods for implementing website interfaces based on objectives, requirements, and tasks.
-Experience in designing modern website interfaces |
| 2 |
Website article editing skills |
10 |
-Basic concepts of fundamental literary genres
-The creative process for unique works on electronic news sites and websites.
- News editing skills from basic to advanced levels
-Methods and criteria for evaluating the quality of news content on the website.
|
| 3 |
Website content management |
10 |
- The role and responsibilities of a website administrator
- The processes, methods, and necessary skills in content management.
- Experience in organizing information and managing website content. |
| 4 |
SEO your product content to get it to the top of Google search results. |
10 |
- Principles of SEO content for optimal results
- New techniques and technologies in content SEO
- Common risks and mistakes
- Content SEO experience from a professional administrator |
| 5 |
Practice |
10 |
-Practice website management in a practical way, focusing on specific topics. |
| Total |
45 |
|
The topics are based on subjects in the undergraduate journalism program: Multimedia Communication, Writing Skills for Online Journalism, SEO Techniques and Practice, etc.
The topics may be adjusted or modified by up to 20% of the total course duration based on professional practice and student needs.
6. Forms of assessment and evaluation of learning outcomes for the course:
After 45 hours of instruction providing fundamental knowledge, students will complete a final exam consisting of news reports, feature articles, or interviews for online newspapers. Students will receive a graduation certificate upon meeting the following requirements:
- Attend at least 80% of class time.
- Achieve a minimum score of 5/10 on the final exam.
7. Reference materials:
1. Frank Bass (2014), A Guide to Internet Search and AP News Reporting, Vietnam News Agency Publishing House, Hanoi.
2. Nguyen Thi Truong Giang (2017), Journalism and Multimedia Communication, Hanoi National University Publishing House.
3. Nguyen Trung Phu (editor) (2019), Web design textbook, Statistical Publishing House.
