TTLA: Organizing marketing activities at the National Archives Centers of Vietnam

1. Candidate's full name:Tran Phuong Hoa2.Sex:Female

3. Date of birth:30/11/29824.Place of birth:Hanoi

5. Decision to recognize PhD candidate number:Decision No. 2999/QD-XHNV-SDH dated December 30, 2013of the University of Social Sciences and Humanities regarding the recognition of doctoral candidates of the QH-2013-X cohort.
6. Changes in the training process:

Decision No. 4619/QD-XHNV, dated December 29, 2016, of the University of Social Sciences and Humanities on extending the study period of doctoral candidates of the QH-2013-X cohort.

7. Dissertation Title:Organizing marketing activities at the National Archives Centers of Vietnam
8. Specialized: Archival Studies9.Code number:62 32 03 01

10. Scientific supervisor: Assoc. Prof. Dr. Vu Thi Phung (main supervisor)

                                                  Dr. Vu Thi Minh Huong (assistant supervisor)

11. Summary of the new findings of the thesis:

• This thesis synthesizes and analyzes related concepts to provide a definition, characteristics, principles, and content of "organizing marketing activities in national archives." This serves as a scientific basis for the National Archives Centers of Vietnam to apply in carrying out their marketing activities.
• This thesis analyzes the factors influencing the marketing activities of Vietnam's National Library of Vietnam in order to identify positive and negative factors for the development of appropriate solutions.
• This dissertation examines the products and services currently offered at the National Archives Centers of Vietnam, their distribution methods, costs, and promotional strategies. Additionally, the dissertation discusses the current state of marketing activities at these centers.
• The thesis proposes groups of solutions regarding the organizational process of marketing activities, groups of solutions regarding organization and expertise, and recommendations to relevant agencies such as the State Archives Department, other historical archives, and the Vietnam Archives Association.

12. Practical applications:

The research findings of this thesis are directly applicable to the National Archives Center I, National Archives Center II, National Archives Center III, and National Archives Center IV. In addition, other historical archives may also utilize these research results.

13. Further research directions:

• Specific aspects of archival marketing include factors affecting the quality of archival products; the behavior of users of archival documents; communication and PR in archiving; and user satisfaction levels.
• Management issues in archiving include information resource management; archiving personnel management; customer management; soft skills; quality management and control tools, etc.

14. Published works relevant to the thesis:

Tran Phuong Hoa (2010), “Marketing archival documents - Issues facing the National Archives Centers of Vietnam”,Vietnam Archives Journal(9), pp. 35-36, 39.

Tran Phuong Hoa (2011), “Designing archival products to serve the marketing activities of Archival Centers in Vietnam”,Vietnam Archives Journal(9), pp. 22-25, 37.

Tran Phuong Hoa (2014), “Archive Marketing - Sustainable Development Strategy of the National Archives Center (Case study of the archives of the Republic of Vietnam)”,Proceedings of the Conference on Archives of the Republic of Vietnam – Perspectives from History and Archival Studies, pp. 353-362.

Tran Phuong Hoa (2016), “Satisfying the needs of users of archival documents to improve the quality of service at historical archives”,Proceedings of the Workshop on Organizing the Exploitation and Use of Archival Documents at the National Archives Center II – Current Situation and Solutionspp. 37-47.

Tran Phuong Hoa (2017), “Archive Marketing: Concepts and Roles for Historical Archives”,Vietnam Archives Journal(2), pp.22-27.

Tran Phuong Hoa (2017), “Administrative procedure reform at historical archives towards user satisfaction”,Workshop on Activities of Organizing and Utilizing Archival Documents in Provinces and Centrally Governed Cities, pp. 166-173.

Tran Phuong Hoa (2017), “Marketing in archives - A new research direction of archival studies”,Workshop on Orienting the Development of Archival Studies in Vietnam in the Context of Regional and International Integrationp.130.

INFORMATION ON DOCTORAL THESIS

1. Full name:Tran Phuong Hoa2. Sex: Female
2. Date of birthNovember 30, 1982.4. Place of birthHanoi

5. Admission decision number: 2999/QD-XHNV-SDH; Dated December 30^th, 2013 by the Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi.

6. Changes in the academic process:

Decision on extending time for the PhD students of QH-2013-X; No 4619/QD-XHNV, dated December 29^th, 2016 by the Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi.

7. Official thesis title:Organizing marketing activities at Vietnam National Archives Centers

8. Major:Achivology                                         9. Code:62 32 03 01

10. Supervisors:Associate Professor Dr. Vu Thi Phung

Dr. Vu Thi Minh Huong

11. Summary of the new findings of the thesis:

- The thesis collects and analyzes ideas to set out the definition, characteristics, principles, and concepts of “marketing activities in national archives”. This is the scientific basis that Vietnam National Archives Centers can apply in implementing marketing activities.

- The thesis analyzes the factors involved on marketing activities of Vietnam National Archives Centers, and discovers both positive and negative factors to find out suitable solutions.

- The thesis studies the products and services which are provided in Vietnam National Archives Centers, as well as methods of distribution, promotion and expenditures on those products and services. On the other hand, the thesis discusses organization of marketing activities in Vietnam National Archives Centers.

- The thesis suggests solutions on procedures of organizing marketing activities, on organization and specialty and recommendations towards relevant agencies such as National Archives of Vietnam, Archives Association of Vietnam and other historical archives.

12. Practical applicability

The results of the thesis can be applied directly in National Archives Center I, National Archives Center II, National Archives Center III and National Archives Center IV. Besides, it can also be applied in other historical archives.

13. Furthur research direction

- Specific contents of archives marketing such as factors influencing the quality of archives products; users' behaviors; users' satisfaction and promotion in archives.

- Management issues such as information resources management; human resources management; customer management; soft skills; quality management tools.

14. Thesis-related publications:

- Tran Phuong Hoa (2010), “Marketing for archives – A question posed to Vietnam National Archives Centers”,Vietnam Archival Magazine(9), pages 35 - 36, 39.

- Tran Phuong Hoa (2011), “Designing archival products for marketing activities in Vietnam National Archives Centers”,Vietnam Archival Magazine(9), pp. 22 – 25, 37.

- Tran Phuong Hoa (2014), “Marketing for archives – the sustainable development strategy of Vietnam National Archives (records of the Republic of Vietnam)”,The annals of the conference on archives of the Republic of Vietnam, historical and archival perspectives, pp 353–362.

- Tran Phuong Hoa (2016), “Satisfying users' needs in order to improve service quality in historical archives”,the annals of the conference on organizing exploiting and using archives at National Archives Center II – Facts and Solutions, pp 37–47.

- Tran Phuong Hoa (2017), “Marketing for archives: The definition and roles to historical archives”,Vietnam Archival Magazine(2), pp 22 – 27.

- Tran Phuong Hoa (2017), “Improving administrative processes in historical archives aiming at users' satisfaction”,Conference of archives adjustment and use in provinces and municipalities,pp 166 – 173.

- Tran Phuong Hoa (2017), “Marketing for archives: The new research direction for Archivology”,Conference of Vietnam archivology orientation in regional and global integration, p. 130.