TTLA: Organizing marketing activities at Vietnam National Archives Centers

1. Full name of NCS:Tran Phuong Hoa. 2.Sex:Female

3. Date of birth:30/11/2982. 4.Place of birth:Hanoi

5. Decision to recognize PhD student No.:2999/QD-XHNV-SDH dated December 30, 2013of the University of Social Sciences and Humanities on the recognition of PhD students of the course QH-2013-X.
6. Changes in training:

Decision No. 4619/QD-XHNV, dated December 29, 2016 of the University of Social Sciences and Humanities on extending the study time of PhD students of course QH-2013-X.

7. Thesis title:Organizing marketing activities at Vietnam National Archives Centers
8. Specialized: Archival science. 9.Code:62 32 03 01

10. Scientific advisor: Associate Professor, Dr. Vu Thi Phung (main supervisor)

                                                  Dr. Vu Thi Minh Huong (assistant instructor)

11. Summary of new results of the thesis:

• The thesis synthesizes and analyzes related concepts to provide the definition, characteristics, principles and content of "organizing marketing activities at national archives". This is the scientific basis for the National Archives Centers of Vietnam to apply in implementing marketing activities.
• The thesis analyzes factors affecting the marketing activities of Vietnamese national marketing centers to detect positive and negative factors to serve the development of appropriate solutions.
• The thesis studies the products and services currently provided at the National Archives Centers of Vietnam, the distribution methods, costs and forms of promotion for those products and services. In addition, the thesis discusses the current situation of organizing marketing activities at the National Archives Centers of Vietnam.
• The thesis proposes groups of solutions on the process of organizing marketing activities, groups of solutions on organization - expertise and recommendations to relevant agencies such as the State Archives Department, other historical archives and the Vietnam Archives Association.

12. Practical application:

The research results of the thesis can be directly applied to National Archives Center I, National Archives Center II, National Archives Center III and National Archives Center IV. In addition, other historical archives can also apply this research results.

13. Further research directions:

• Specific contents of archival marketing such as factors affecting the quality of archival products; behavior of archival users; communication, PR in archival; user satisfaction level...
• Management issues in storage such as information resource management; storage personnel management; customer management; soft skills; management tools and quality control...

14. Published works related to the thesis:

Tran Phuong Hoa (2010), “Marketing of archival documents - Issues for Vietnam National Archives Centers”,Vietnam Archives Magazine(9), pp. 35-36,39.

Tran Phuong Hoa (2011), “Designing storage products to serve the marketing activities of storage centers in Vietnam”,Vietnam Archives Magazine(9), pp. 22-25,37.

Tran Phuong Hoa (2014), “Archive Marketing - Sustainable Development Strategy of the National Archives Center (The Case of the Republic of Vietnam Archival Document Block)”,Proceedings of the Conference on Archives of the Republic of Vietnam – Perspectives from History and Archival Studies, pp.353-362.

Tran Phuong Hoa (2016), “Satisfying the needs of archival users to improve service quality at historical archives”,Proceedings of the Workshop on Organizing the Exploitation and Use of Archival Documents at the National Archives Center II - Current Situation and Solutions,pp.37-47.

Tran Phuong Hoa (2017), “Archive Marketing: Concept and Role for Historical Archives”,Vietnam Archives Magazine(2), pp.22-27.

Tran Phuong Hoa (2017), “Administrative procedure reform at historical archives towards user satisfaction”,Workshop on Editing and Organizing the Use of Archival Documents in Provinces and Central Cities, pp.166-173.

Tran Phuong Hoa (2017), “Marketing in Archives - New Research Direction of Archival Studies”,Workshop on Development Orientation of Vietnam's Archival Science Industry in the Context of Regional and International Integration,p.130.

INFORMATION ON DOCTORAL THESIS

1. Full name:Tran Phuong Hoa2. Sex: Female
2. Date of birth: 11/30/19823.4. Place of birth: Hanoi

5. Admission decision number: 2999/QD-XHNV-SDH; Dated December 30^th, 2013 by the Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi.

6. Changes in academic process:

Decision on extending time for the PhD students of QH-2013-X; No 4619/QD-XHNV, dated December 29^th, 2016 by the Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi.

7. Official thesis title:Organizing marketing activities at Vietnam National Archives Centers

8. Major:Achivology                                         9. Code:62 32 03 01

10. Supervisors:Assoc.Prof.Dr. Vu Thi Phung

Dr. Vu Thi Minh Huong

11. Summary of the new findings of the thesis:

- The thesis collects and analyzes ideas to set out the definition, characteristics, principles, and concepts of “marketing activities in national archives”. This is the scientific basis that Vietnam National Archives Centers can apply in implementing marketing activities.

- The thesis analyzes the factors involved on marketing activities of Vietnam National Archives Centers, and discovers both positive and negative factors to find out suitable solutions.

- The thesis studies the products and services which are provided in Vietnam National Archives Centers, as well as methods of distribution, promotion and expenditures on those products and services. On the other hand, the thesis discusses organization of marketing activities in Vietnam National Archives Centers.

- The thesis suggests solutions on procedures of organizing marketing activities, on organization and specialty and recommendations towards relevant agencies such as National Archives of Vietnam, Archives Association of Vietnam and other historical archives.

12. Practical applicability

The results of the thesis can be applied directly in National Archives Center I, National Archives Center II, National Archives Center III and National Archives Center IV. Besides, it can also be applied in other historical archives.

13. Furthur research decision

- Specific contents of archives marketing such as factors influencing the quality of archives products; users' behaviors; users' satisfaction and promotion in archives.

- Management issues such as information resources management; human resources management; customer management; soft skills; quality management tools.

14. Thesis related publications:

- Tran Phuong Hoa (2010), “Marketing for archives – A question posed to Vietnam National Archives Centers”,Vietnam Archival Magazine(9), pages 35 - 36, 39.

- Tran Phuong Hoa (2011), “Designing archival products for marketing activities in Vietnam National Archives Centers”,Vietnam Archival Magazine(9), pp. 22 – 25, 37.

- Tran Phuong Hoa (2014), “Marketing for archives – the sustainable development strategy of Vietnam National Archives (records of the Republic of Vietnam)”,The annals of the conference on archives of the Republic of Vietnam, historical and archival perspectives, pp 353 – 362.

- Tran Phuong Hoa (2016), “Satisfying users' needs in order to improve service quality in historical archives”,the annals of the conference on organizing exploiting and using archives at National Archives Center II – Facts and Solutions, pp 37 – 47.

- Tran Phuong Hoa (2017), “Marketing for archives: The definition and roles to historical archives”,Vietnam Archival Magazine(2), pp 22 – 27.

- Tran Phuong Hoa (2017), “Improving administrative processes in historical archives aiming at users' satisfaction”,Conference of archives adjustment and use in provinces and municipalities,pp 166 – 173.

- Tran Phuong Hoa (2017), “Marketing for archives: The new research direction for Archivology”,Conference of Vietnam archivology orientation in regional and global integration, p. 130.